IDEO Audience in United States
IDEO has an estimated audience of 283,199 people in United States. 52.6% are female, 47.4% are male, average age 36.1. Top regions: California, New York, Texas. Top brand affinities: Honda City, 7-Eleven, Group buying, Dropbox (service), Thai Airways.
The average IDEO fan in United States is 36.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Honda City, 7-Eleven, Group buying, with strongest over-indexing on Honda City (184.24× the country average). Demographically, the IDEO audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of IDEO fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 36.1 |
| Estimated audience size | 283,199 |
Audience persona
The typical IDEO fan in United States is balanced, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Honda City.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 68,071 | 2.19× |
| New York | 30,365 | 1.92× |
| Texas | 21,745 | 0.89× |
| Florida | 16,080 | 0.84× |
| Massachusetts | 15,987 | 2.87× |
| Illinois | 14,775 | 1.57× |
| Pennsylvania | 9,605 | 1.01× |
| Georgia | 9,164 | 1.05× |
| Virginia | 8,706 | 1.26× |
| North Carolina | 8,541 | 1× |
| Washington | 8,538 | 1.5× |
| New Jersey | 7,780 | 1.08× |
| Michigan | 7,521 | 1.02× |
| Ohio | 7,190 | 0.82× |
| Indiana | 5,907 | 1.14× |
| Colorado | 5,723 | 1.28× |
| Maryland | 5,509 | 1.13× |
| Arizona | 4,448 | 0.77× |
| Oregon | 4,289 | 1.32× |
| Tennessee | 4,003 | 0.7× |
| Minnesota | 3,981 | 0.98× |
| Wisconsin | 3,677 | 0.86× |
| Missouri | 3,386 | 0.74× |
| Connecticut | 2,945 | 1.04× |
| Utah | 2,887 | 1.14× |
| South Carolina | 2,859 | 0.67× |
| Louisiana | 2,487 | 0.68× |
| Washington, District of Columbia | 2,431 | 2.86× |
| Alabama | 2,165 | 0.55× |
| Kentucky | 2,126 | 0.6× |
| Oklahoma | 1,890 | 0.6× |
| Nevada | 1,882 | 0.69× |
| Kansas | 1,738 | 0.78× |
| Iowa | 1,462 | 0.63× |
| Arkansas | 1,427 | 0.61× |
| Rhode Island | 1,361 | 1.51× |
| Mississippi | 1,217 | 0.52× |
| New Hampshire | 1,198 | 1.07× |
| Maine | 1,122 | 1.11× |
| Idaho | 1,106 | 0.78× |
| Hawaii | 1,075 | 0.88× |
| Nebraska | 966 | 0.68× |
| New Mexico | 892 | 0.63× |
| Montana | 651 | 0.83× |
| Vermont | 569 | 1.14× |
| West Virginia | 535 | 0.41× |
| Delaware | 503 | 0.64× |
| Alaska | 341 | 0.56× |
| South Dakota | 330 | 0.5× |
| Wyoming | 242 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Honda City | 184.24× | Cars & Mobility |
| 7-Eleven | 25.77× | Shopping |
| Group buying | 56.79× | Shopping |
| Dropbox (service) | 40.58× | Technology & Electronics |
| Thai Airways | 173.08× | Travel & Leisure |
| Casino games | 16.29× | Games |
| LINE | 39.22× | Technology & Electronics |
| Elon Musk | 12.88× | Business & Career |
| Honda Jazz | 64.44× | Cars & Mobility |
| Rosie O'Donnell | 19.84× | Movies & TV |
| Standup paddleboarding | 9.96× | Sports |
| 3.89× | Internet & Social Media | |
| Uniqlo | 8.79× | Shopping |
| BoJack Horseman | 20× | Movies & TV |
| Guy Ritchie | 20× | Movies & TV |
| Kia Sportage | 19.67× | Cars & Mobility |
| Project Management Institute | 31.1× | Business & Career |
| Diaper bag | 5.87× | Kids & Family |
| AirAsia | 30.63× | Travel & Leisure |
| Cherry blossom | 20.78× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 4.95 |
| Sports Activity | POWER | 3.49 |
| LGBTQ+ Identity | OPEN | 3.23 |
| Luxury Orientation | PREMIUM | 2.66 |
| Design Affinity | PREMIUM | 2.62 |
| Sustainability | BALANCE | 2.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Japan | 18.6% |
| United Kingdom | 5.8% |
See IDEO audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does IDEO have in United States?
IDEO has an estimated audience of 283,199 people in United States, concentrated in California and New York.
What is the gender split and age of IDEO fans?
52.6% of IDEO fans are female, 47.4% are male, with an average age of 36.1 years.
Which brands do IDEO fans like most?
IDEO fans show strongest brand affinity for Honda City (184.24×), 7-Eleven (25.77×), and Group buying (56.79×) over the country average.
Where do IDEO fans live in United States?
IDEO fans in United States are most concentrated in California (reach 68,071), New York (reach 30,365), and Texas (reach 21,745). These three regions account for the largest share of the active audience.
What other brands do IDEO fans also like?
Beyond IDEO itself, the audience over-indexes on 7-Eleven (25.77×), Group buying (56.79×), Dropbox (service) (40.58×), and Thai Airways (173.08×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for IDEO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.