Onsen Audience in United States
Onsen has an estimated audience of 579,760 people in United States. 55.0% are female, 45.0% are male, average age 37.1. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Voter registration, Natural rubber, Electrolyte, Goop.
The average Onsen fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Voter registration, Natural rubber, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Onsen audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Onsen fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 37.1 |
| Estimated audience size | 579,760 |
Audience persona
The typical Onsen fan in United States is balanced, around 37.1 years old, with strong Travelling tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 163,807 | 2.57× |
| New York | 53,348 | 1.65× |
| Texas | 44,300 | 0.89× |
| Washington | 31,675 | 2.72× |
| Florida | 28,427 | 0.72× |
| Illinois | 17,598 | 0.91× |
| Oregon | 16,202 | 2.44× |
| Hawaii | 14,899 | 5.98× |
| New Jersey | 14,318 | 0.97× |
| Georgia | 14,217 | 0.8× |
| Pennsylvania | 14,200 | 0.73× |
| Virginia | 13,986 | 0.99× |
| Massachusetts | 13,964 | 1.22× |
| North Carolina | 12,335 | 0.71× |
| Colorado | 12,097 | 1.32× |
| Arizona | 11,237 | 0.95× |
| Ohio | 10,530 | 0.59× |
| Michigan | 10,119 | 0.67× |
| Maryland | 8,252 | 0.83× |
| Minnesota | 7,003 | 0.84× |
| Tennessee | 6,845 | 0.59× |
| Utah | 6,763 | 1.3× |
| Nevada | 6,230 | 1.11× |
| Indiana | 5,986 | 0.57× |
| Wisconsin | 5,977 | 0.69× |
| Missouri | 5,545 | 0.59× |
| Connecticut | 4,585 | 0.79× |
| South Carolina | 4,562 | 0.52× |
| Alabama | 4,323 | 0.53× |
| Kentucky | 4,078 | 0.56× |
| Louisiana | 3,869 | 0.52× |
| Oklahoma | 3,704 | 0.58× |
| Washington, District of Columbia | 3,342 | 1.92× |
| Kansas | 2,488 | 0.54× |
| Arkansas | 2,394 | 0.5× |
| Idaho | 2,303 | 0.79× |
| New Mexico | 2,284 | 0.79× |
| Iowa | 2,237 | 0.47× |
| Alaska | 1,992 | 1.61× |
| Maine | 1,643 | 0.79× |
| Mississippi | 1,621 | 0.34× |
| Montana | 1,620 | 1.01× |
| Nebraska | 1,610 | 0.55× |
| New Hampshire | 1,558 | 0.68× |
| Rhode Island | 1,314 | 0.71× |
| West Virginia | 1,240 | 0.46× |
| Vermont | 1,025 | 1.01× |
| Delaware | 894 | 0.56× |
| South Dakota | 638 | 0.48× |
| North Dakota | 558 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Voter registration | 19.24× | Politics & Society |
| Natural rubber | 8.22× | Cars & Mobility |
| Electrolyte | 13.26× | Health |
| Goop | 10.68× | Internet & Social Media |
| Governor of Michigan | 14.48× | Politics & Society |
| Wok | 11.93× | Food & Beverages |
| Product design | 3.33× | Business & Career |
| Historic site | 6.73× | Arts & Culture |
| Fairy godmother | 10.87× | Literature |
| Cherish (group) | 15.12× | Music & Radio |
| headspace | 12.9× | Health |
| Hipster | 11.58× | Politics & Society |
| Ian Bremmer | 20× | Politics & Society |
| El Paso County, Colorado | 12.94× | Travel & Leisure |
| Pantsuit | 9.96× | Fashion & Accessoires |
| OpenJDK | 20× | |
| No Escape (1994 film) | 10.65× | Movies & TV |
| Elsword | 15.19× | Games |
| Ira Glass | 15.24× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.88 |
| Sports Activity | POWER | 2.25 |
| Luxury Orientation | PREMIUM | 2.18 |
| Design Affinity | PREMIUM | 2.01 |
| Urban Lifestyle | OPEN | 1.69 |
| Sustainability | BALANCE | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 73.2% |
| Taiwan | 8.4% |
| United States | 3.6% |
See Onsen audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Onsen have in United States?
Onsen has an estimated audience of 579,760 people in United States, concentrated in California and New York.
What is the gender split and age of Onsen fans?
55.0% of Onsen fans are female, 45.0% are male, with an average age of 37.1 years.
Which brands do Onsen fans like most?
Onsen fans show strongest brand affinity for Keene, New Hampshire (675×), Voter registration (19.24×), and Natural rubber (8.22×) over the country average.
Where do Onsen fans live in United States?
Onsen fans in United States are most concentrated in California (reach 163,807), New York (reach 53,348), and Texas (reach 44,300). These three regions account for the largest share of the active audience.
What other brands do Onsen fans also like?
Beyond Onsen itself, the audience over-indexes on Voter registration (19.24×), Natural rubber (8.22×), Electrolyte (13.26×), and Goop (10.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Onsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.