Rascasse Audience Intelligence

Onsen Audience in United States

A data profile of the people who buy, follow and care about Onsen in United States — modelled from more than twelve digital signal sources. Onsen has an estimated audience of 579,760 people in United States.

#10775among Topic in United States#2646in Travel & Leisure

The average Onsen fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Diet soda, Lufthansa, Thai Airways, with strongest over-indexing on Diet soda (21.4× the country average).

Demographically, the Onsen audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Travelling, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Onsen fan in United States is balanced, around 37.1 years old, with strong Travelling tendencies and a notable affinity for Diet soda.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Onsen profile in United States.

Audience size
580K
in United States
Gender
55.0%♀
45.0% male
Age
37.1
average years
Country rank
#33498
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Onsen fans

55.0% are female, 45.0% are male, average age 37.1.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Onsen audience in United States
MetricValue
Female55.0%
Male45.0%
Average age37.1
Estimated audience size579,760
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Onsen audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3918%
40-4920%
50+17%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Onsen audience comes from United States.

Worldwide audience distribution share by country for Onsen
CountryShare
Japan73.1%
Taiwan8.4%
United States3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Onsen audience in United States is strongest.

Fig. 05

Top regions by affinity

Onsen fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K5.81×
02Oregon~20K2.65×
03Washington~30K2.63×
04California~200K2.58×
05Washington, District of Columbia~3K1.76×
06Alaska~2K1.61×
07New York~50K1.51×
08Colorado~10K1.30×
09Utah~6K1.23×
10Massachusetts~10K1.13×
11Montana~2K1.12×
12Nevada~6K1.08×
13Vermont~1K1.07×
14Wyoming<1K1.00×
15Virginia~10K0.94×
16New Jersey~10K0.93×
17Arizona~10K0.93×
18Idaho~3K0.88×
19Minnesota~7K0.86×
20Illinois~20K0.84×
21Maryland~8K0.83×
22New Mexico~2K0.83×
23Texas~40K0.82×
24Connecticut~5K0.81×
25Maine~2K0.81×
26New Hampshire~2K0.77×
27Georgia~10K0.74×
28Rhode Island~1K0.73×
29Florida~30K0.70×
30Pennsylvania~10K0.70×
31Wisconsin~6K0.70×
32North Carolina~10K0.67×
33Kansas~3K0.66×
34Delaware~1K0.66×
35South Dakota<1K0.66×
36Michigan~10K0.65×
37Nebraska~2K0.62×
38Oklahoma~4K0.61×
39Tennessee~7K0.60×
40Missouri~6K0.60×
41Kentucky~4K0.60×
42Ohio~10K0.59×
43Indiana~6K0.57×
44Alabama~5K0.57×
45West Virginia~2K0.57×
46Arkansas~3K0.56×
47South Carolina~5K0.55×
48Louisiana~4K0.55×
49Iowa~3K0.54×
50Mississippi~2K0.48×
Fig. 06

Affinity by region

Affinity by region — Onsen, United States
0.48×1.00×5.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Onsen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Onsen audience
#·InterestCategoryAffinity×
01PedelecCars & Mobility100.88×
02Low-energy houseHome & Garden63.75×
03Thai AirwaysTravel & Leisure46.27×
04Diet sodaFood & Beverages21.40×
05Burj KhalifaTravel & Leisure20.00×
06China AirlinesTravel & Leisure20.00×
07VuelingTravel & Leisure20.00×
08Porter AirlinesTravel & Leisure20.00×
09qantas airwaysTravel & Leisure20.00×
10Drone racingSports19.08×
11LufthansaTravel & Leisure18.03×
12Single-lens reflex cameraTechnology & Electronics14.66×
13BodrumTravel & Leisure14.24×
14Rosie O'DonnellMovies & TV14.17×
15EVA AirTravel & Leisure14.03×
16Turkish AirlinesTravel & Leisure12.13×
17International educationBusiness & Career12.01×
18Group buyingShopping10.18×
19JetBlueTravel & Leisure5.20×
20Standup paddleboardingSports4.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Onsen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Onsen audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.57×
Sports ActivityPOWER1.80×
Design AffinityPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Onsen audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
TraditionCONSERVATISM0.83×
Career OrientationPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Onsen have in United States?

Onsen has an estimated audience of 579,760 people in United States, concentrated in California and New York.

02

What is the gender split and age of Onsen fans?

55.0% of Onsen fans are female, 45.0% are male, with an average age of 37.1 years.

03

Which brands do Onsen fans like most?

Onsen fans show strongest brand affinity for Diet soda (21.4×), Lufthansa (18.03×), and Thai Airways (46.27×) over the country average.

04

Where do Onsen fans live in United States?

Onsen fans in United States are most concentrated in California (reach ~200K), New York (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Onsen fans also like?

Beyond Onsen itself, the audience over-indexes on Lufthansa (18.03×), Thai Airways (46.27×), Single-lens reflex camera (14.66×), and Rosie O'Donnell (14.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Onsen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Onsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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