A data profile of the people who buy, follow and care about Tech house in Spain — modelled from more than twelve digital signal sources. Tech house has an estimated audience of 2,899,938 people in Spain.
Tech house has an estimated audience of 2,899,938 people in Spain. 45.4% are female, 54.6% are male, average age 34.9. Top brand affinities: Electronic dance music, Deep house, Resident Advisor, Paul Kalkbrenner, Broadway theatre.
Top brand affinities include Electronic dance music, Deep house, Resident Advisor, with strongest over-indexing on Electronic dance music (6.41× the country average).
Demographically, the Tech house audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Tradition.
The typical Tech house fan in Spain is balanced, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for Electronic dance music.
The key figures that characterise the Tech house profile in Spain.
45.4% are female, 54.6% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 34.9 |
| Estimated audience size | 2,899,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Tech house audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.9% |
| Germany | 8.1% |
| Italy | 7.9% |
The strongest cross-interests of the Tech house audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paul Kalkbrenner | Music & Radio | 28.01× | ||
| 02 | Nina Kraviz | Music & Radio | 14.67× | ||
| 03 | Berghain | Music & Radio | 12.00× | ||
| 04 | Resident Advisor | Music & Radio | 11.82× | ||
| 05 | Khabib Nurmagomedov | Sports | 9.41× | ||
| 06 | Motor oil | Cars & Mobility | 9.03× | ||
| 07 | Burning Man | Music & Radio | 8.24× | ||
| 08 | Deep house | Music & Radio | 8.01× | ||
| 09 | Broadway theatre | Travel & Leisure | 6.51× | ||
| 10 | Electronic dance music | Music & Radio | 6.41× | ||
| 11 | Maldives | Travel & Leisure | 5.37× | ||
| 12 | Cruiser (motorcycle) | Cars & Mobility | 5.14× | ||
| 13 | Brazil national football team | Sports | 3.97× | ||
| 14 | Dance music | Music & Radio | 2.72× | ||
| 15 | Custom motorcycle | Cars & Mobility | 2.70× | ||
| 16 | Music festivals | Music & Radio | 2.48× | ||
| 17 | Local food | Food & Beverages | 2.39× | ||
| 18 | Extreme sport | Sports | 2.30× | ||
| 19 | Brico Dépôt | Shopping | 2.19× | ||
| 20 | Coches.net | Cars & Mobility | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.54× | |
| Tradition | CONSERVATISM | 1.37× | |
| Early Adopter Mentality | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Community Orientation | OPEN | 0.66× | |
| DIY Mentality | THRILL | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Tech house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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