cocoon Audience in Germany
cocoon has an estimated audience of 229,688 people in Germany. 32.9% are female, 67.1% are male, average age 35.7. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: Home construction, Israel, KLIX (AM), myDealZ, Progressive rock.
The average cocoon fan in Germany is 35.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include Home construction, Israel, KLIX (AM), with strongest over-indexing on Home construction (4.41× the country average). Demographically, the cocoon audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person
Demographics of cocoon fans
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 35.7 |
| Estimated audience size | 229,688 |
Audience persona
The typical cocoon fan in Germany is more male, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 175,683 | 2.46× |
| Nordrhein-Westfalen | 80,457 | 0.83× |
| Berlin | 71,140 | 3.59× |
| Baden-Württemberg | 55,769 | 0.92× |
| Hessen | 37,989 | 1.12× |
| Niedersachsen | 32,629 | 0.76× |
| Rheinland-Pfalz | 18,238 | 0.82× |
| Sachsen | 14,249 | 0.65× |
| Schleswig-Holstein | 9,463 | 0.59× |
| Hamburg | 9,283 | 0.93× |
| Brandenburg | 9,076 | 0.66× |
| Thüringen | 8,280 | 0.73× |
| Sachsen-Anhalt | 5,164 | 0.45× |
| Mecklenburg-Vorpommern | 3,714 | 0.44× |
| Bremen | 3,042 | 0.8× |
| Saarland | 2,790 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 4.41× | Home & Garden |
| Israel | 4.49× | Travel & Leisure |
| KLIX (AM) | 4.65× | Music & Radio |
| myDealZ | 5.09× | Shopping |
| Progressive rock | 2.53× | Music & Radio |
| Magazine (band) | 7.59× | Music & Radio |
| 3D printing | 2.54× | Technology & Electronics |
| Iwi | 16.1× | |
| Home Delivery | 2.45× | Food & Beverages |
| Haaretz הארץ | 5.13× | News |
| Ayrton Senna | 3.5× | Sports |
| Scratching post | 4.04× | Pets & Animals |
| Preacher (comics) | 4.62× | Literature |
| Emperor Entertainment Group | 2.53× | Business & Career |
| Elīna Garanča | 4.92× | Music & Radio |
| Coimbra Fado | 11.4× | Music & Radio |
| Jason Clarke (actor) | 2.78× | Movies & TV |
| Piz Buin | 5.1× | Beauty & Wellness |
| Information sensitivity | 2.91× | Technology & Electronics |
| Oktay Kaynarca | 3.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.58 |
| Design Affinity | PREMIUM | 1.42 |
| Urban Lifestyle | OPEN | 1.38 |
| Luxury Orientation | PREMIUM | 1.34 |
| Indulgence | JOY | 1.21 |
| Quality Awareness | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 24.1% |
| United States | 22.1% |
| Italy | 8.2% |
See cocoon audiences in other countries
More Music & Radio audiences in Germany
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Frequently asked questions
How many fans does cocoon have in Germany?
cocoon has an estimated audience of 229,688 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of cocoon fans?
32.9% of cocoon fans are female, 67.1% are male, with an average age of 35.7 years.
Which brands do cocoon fans like most?
cocoon fans show strongest brand affinity for Home construction (4.41×), Israel (4.49×), and KLIX (AM) (4.65×) over the country average.
Where do cocoon fans live in Germany?
cocoon fans in Germany are most concentrated in Bayern (reach 175,683), Nordrhein-Westfalen (reach 80,457), and Berlin (reach 71,140). These three regions account for the largest share of the active audience.
What other brands do cocoon fans also like?
Beyond cocoon itself, the audience over-indexes on Israel (4.49×), KLIX (AM) (4.65×), myDealZ (5.09×), and Progressive rock (2.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for cocoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.