A data profile of the people who buy, follow and care about cocoon in United States — modelled from more than twelve digital signal sources. cocoon has an estimated audience of 829,970 people in United States.
The average cocoon fan in United States is 30.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Escape Games, Mumford & Sons, Dwight Howard, with strongest over-indexing on Escape Games (182.45× the country average).
Demographically, the cocoon audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical cocoon fan in United States is balanced, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Escape Games.
The key figures that characterise the cocoon profile in United States.
47.4% are female, 52.6% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 30.0 |
| Estimated audience size | 829,970 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 13% | |
| 30-39 | 13% | |
| 40-49 | 14% | |
| 50+ | 7% |
Where the cocoon audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pennsylvania | ~30K | 1.28× | |
| 02 | Wisconsin | ~10K | 1.21× | |
| 03 | Illinois | ~30K | 1.18× | |
| 04 | Oregon | ~10K | 1.18× | |
| 05 | New York | ~50K | 1.17× | |
| 06 | Washington | ~20K | 1.17× | |
| 07 | California | ~100K | 1.14× | |
| 08 | Idaho | ~4K | 1.13× | |
| 09 | Maine | ~3K | 1.12× | |
| 10 | Kansas | ~6K | 1.07× | |
| 11 | Oklahoma | ~9K | 1.06× | |
| 12 | Vermont | ~1K | 1.06× | |
| 13 | Florida | ~50K | 1.05× | |
| 14 | New Jersey | ~20K | 1.05× | |
| 15 | Alaska | ~2K | 1.05× | |
| 16 | Connecticut | ~8K | 1.03× | |
| 17 | Massachusetts | ~20K | 1.02× | |
| 18 | Delaware | ~2K | 1.02× | |
| 19 | Kentucky | ~10K | 1.01× | |
| 20 | New Hampshire | ~3K | 1.01× | |
| 21 | Colorado | ~10K | 1.00× | |
| 22 | Texas | ~60K | 0.99× | |
| 23 | Michigan | ~20K | 0.99× | |
| 24 | Nebraska | ~4K | 0.99× | |
| 25 | Arizona | ~20K | 0.98× | |
| 26 | Rhode Island | ~2K | 0.98× | |
| 27 | North Carolina | ~20K | 0.97× | |
| 28 | Indiana | ~10K | 0.97× | |
| 29 | Utah | ~7K | 0.97× | |
| 30 | Arkansas | ~6K | 0.97× | |
| 31 | Hawaii | ~3K | 0.97× | |
| 32 | Ohio | ~20K | 0.96× | |
| 33 | Missouri | ~10K | 0.96× | |
| 34 | New Mexico | ~4K | 0.96× | |
| 35 | Montana | ~2K | 0.96× | |
| 36 | Minnesota | ~10K | 0.95× | |
| 37 | Iowa | ~6K | 0.95× | |
| 38 | Georgia | ~20K | 0.94× | |
| 39 | Virginia | ~20K | 0.94× | |
| 40 | Maryland | ~10K | 0.94× | |
| 41 | North Dakota | ~1K | 0.94× | |
| 42 | Tennessee | ~10K | 0.93× | |
| 43 | Nevada | ~7K | 0.92× | |
| 44 | West Virginia | ~3K | 0.92× | |
| 45 | Alabama | ~10K | 0.90× | |
| 46 | South Dakota | ~2K | 0.90× | |
| 47 | Louisiana | ~9K | 0.89× | |
| 48 | Washington, District of Columbia | ~2K | 0.86× | |
| 49 | Mississippi | ~5K | 0.85× | |
| 50 | South Carolina | ~10K | 0.84× |
The strongest cross-interests of the cocoon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Escape Games | Games | 182.45× | ||
| 02 | Private Practice (TV series) | Movies & TV | 23.51× | ||
| 03 | Sliders | Movies & TV | 22.57× | ||
| 04 | Mumford & Sons | Music & Radio | 21.43× | ||
| 05 | Dwight Howard | Sports | 20.00× | ||
| 06 | Tobias Harris | Sports | 20.00× | ||
| 07 | Kevin Love | Sports | 20.00× | ||
| 08 | Cathay Pacific | Travel & Leisure | 19.22× | ||
| 09 | Memphis Grizzlies | Sports | 9.18× | ||
| 10 | Indiana Pacers | Sports | 8.02× | ||
| 11 | Washington Wizards | Sports | 7.66× | ||
| 12 | Utah Jazz | Sports | 7.26× | ||
| 13 | Minnesota Timberwolves | Sports | 7.15× | ||
| 14 | Charlotte Hornets | Sports | 6.79× | ||
| 15 | Nigeria | Travel & Leisure | 6.00× | ||
| 16 | Plant nursery | Home & Garden | 5.88× | ||
| 17 | Phoenix Suns | Sports | 5.78× | ||
| 18 | Quiz | Games | 5.55× | ||
| 19 | Bachelor's degree | Business & Career | 4.64× | ||
| 20 | High school | Business & Career | 4.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.65× | |
| Spirituality | BALANCE | 1.55× | |
| Risk Appetite | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Extroversion | THRILL | 0.90× | |
| DIY Mentality | THRILL | 0.94× |
cocoon has an estimated audience of 829,970 people in United States, concentrated in California and Texas.
47.4% of cocoon fans are female, 52.6% are male, with an average age of 30.0 years.
cocoon fans show strongest brand affinity for Escape Games (182.45×), Mumford & Sons (21.43×), and Dwight Howard (20×) over the country average.
cocoon fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond cocoon itself, the audience over-indexes on Mumford & Sons (21.43×), Dwight Howard (20×), Tobias Harris (20×), and Quiz (5.55×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for cocoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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