cocoon Audience in United States
cocoon has an estimated audience of 763,599 people in United States. 47.4% are female, 52.6% are male, average age 30.0. Top regions: California, Texas, Florida. Top brand affinities: Keenan Allen, Fairy godmother, Tezz, Mathcore, Harlow.
The average cocoon fan in United States is 30.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keenan Allen, Fairy godmother, Tezz, with strongest over-indexing on Keenan Allen (13.36× the country average). Demographically, the cocoon audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person
Demographics of cocoon fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 30.0 |
| Estimated audience size | 763,599 |
Audience persona
The typical cocoon fan in United States is balanced, around 30.0 years old, with strong Quality Awareness tendencies and a notable affinity for Keenan Allen.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 105,084 | 1.25× |
| Texas | 69,656 | 1.06× |
| Florida | 60,106 | 1.16× |
| New York | 55,202 | 1.29× |
| Pennsylvania | 29,297 | 1.14× |
| Illinois | 27,733 | 1.09× |
| North Carolina | 22,786 | 0.99× |
| Ohio | 22,218 | 0.94× |
| Georgia | 21,655 | 0.92× |
| New Jersey | 20,105 | 1.04× |
| Michigan | 19,850 | 0.99× |
| Washington | 19,478 | 1.27× |
| Virginia | 17,659 | 0.95× |
| Massachusetts | 16,462 | 1.09× |
| Arizona | 16,298 | 1.05× |
| Tennessee | 13,863 | 0.91× |
| Wisconsin | 13,539 | 1.18× |
| Indiana | 13,349 | 0.96× |
| Colorado | 12,383 | 1.03× |
| Maryland | 11,782 | 0.9× |
| Missouri | 11,618 | 0.94× |
| Minnesota | 11,391 | 1.04× |
| Oregon | 11,254 | 1.29× |
| South Carolina | 10,123 | 0.88× |
| Alabama | 9,412 | 0.88× |
| Louisiana | 9,143 | 0.93× |
| Kentucky | 8,908 | 0.93× |
| Connecticut | 8,288 | 1.08× |
| Oklahoma | 8,187 | 0.97× |
| Utah | 7,353 | 1.08× |
| Nevada | 6,881 | 0.93× |
| Arkansas | 5,983 | 0.95× |
| Kansas | 5,873 | 0.98× |
| Iowa | 5,858 | 0.93× |
| Mississippi | 4,866 | 0.77× |
| New Mexico | 4,017 | 1.05× |
| Idaho | 3,761 | 0.98× |
| Nebraska | 3,689 | 0.96× |
| Hawaii | 3,475 | 1.06× |
| New Hampshire | 3,191 | 1.06× |
| Maine | 3,106 | 1.14× |
| West Virginia | 2,974 | 0.84× |
| Washington, District of Columbia | 2,438 | 1.06× |
| Rhode Island | 2,287 | 0.94× |
| Montana | 1,950 | 0.92× |
| Delaware | 1,834 | 0.87× |
| Alaska | 1,650 | 1.01× |
| Vermont | 1,424 | 1.06× |
| South Dakota | 1,277 | 0.72× |
| North Dakota | 1,160 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keenan Allen | 13.36× | Sports |
| Fairy godmother | 14.31× | Literature |
| Tezz | 11.91× | Movies & TV |
| Mathcore | 12.29× | Music & Radio |
| Harlow | 15.33× | Travel & Leisure |
| UK garage | 6.82× | Music & Radio |
| Nationality | 2.55× | Politics & Society |
| Goop | 6.35× | Internet & Social Media |
| Graham Greene | 6.91× | Literature |
| Elsword | 18.4× | Games |
| Nick Jr. (Australia) | 10.06× | Kids & Family |
| Home equity | 2.21× | Home & Garden |
| Pro-Ject | 4.39× | Music & Radio |
| Guelaguetza | 9.44× | Arts & Culture |
| Collectable | 1.51× | Kids & Family |
| Governor of Michigan | 6.43× | Politics & Society |
| TV Fanatic | 9.1× | Movies & TV |
| Monogram | 3.27× | Home & Garden |
| Isometric exercise | 7.23× | Sports |
| Natural rubber | 1.66× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.52 |
| Design Affinity | PREMIUM | 1.4 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Luxury Orientation | PREMIUM | 1.33 |
| Risk Appetite | THRILL | 1.32 |
| Sustainability | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 24.1% |
| United States | 22.1% |
| Italy | 8.2% |
See cocoon audiences in other countries
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Frequently asked questions
How many fans does cocoon have in United States?
cocoon has an estimated audience of 763,599 people in United States, concentrated in California and Texas.
What is the gender split and age of cocoon fans?
47.4% of cocoon fans are female, 52.6% are male, with an average age of 30.0 years.
Which brands do cocoon fans like most?
cocoon fans show strongest brand affinity for Keenan Allen (13.36×), Fairy godmother (14.31×), and Tezz (11.91×) over the country average.
Where do cocoon fans live in United States?
cocoon fans in United States are most concentrated in California (reach 105,084), Texas (reach 69,656), and Florida (reach 60,106). These three regions account for the largest share of the active audience.
What other brands do cocoon fans also like?
Beyond cocoon itself, the audience over-indexes on Fairy godmother (14.31×), Tezz (11.91×), Mathcore (12.29×), and Harlow (15.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for cocoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.