LUSH Cosmetics Audience in United States

LUSH Cosmetics has an estimated audience of 656,825 people in United States. 84.2% are female, 15.8% are male, average age 27.2. Top regions: California, Texas, New York.
The average LUSH Cosmetics fan in United States is 27.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of LUSH Cosmetics fans
| Metric | Value |
|---|---|
| Female | 84.2% |
| Male | 15.8% |
| Average age | 27.2 |
| Estimated audience size | 656,825 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 105,135 | 1.46× |
| Texas | 62,286 | 1.1× |
| New York | 53,129 | 1.45× |
| Florida | 45,094 | 1.01× |
| Illinois | 33,944 | 1.55× |
| Pennsylvania | 25,197 | 1.14× |
| New Jersey | 23,310 | 1.4× |
| Georgia | 20,964 | 1.04× |
| Ohio | 20,894 | 1.03× |
| Michigan | 19,090 | 1.11× |
| North Carolina | 18,967 | 0.96× |
| Washington | 18,860 | 1.43× |
| Massachusetts | 16,427 | 1.27× |
| Virginia | 14,707 | 0.92× |
| Arizona | 13,981 | 1.04× |
| Maryland | 12,167 | 1.08× |
| Indiana | 12,025 | 1.0× |
| Colorado | 11,943 | 1.15× |
| Tennessee | 11,211 | 0.85× |
| Oregon | 10,220 | 1.36× |
| Minnesota | 9,185 | 0.98× |
| Missouri | 9,143 | 0.86× |
| Kentucky | 8,803 | 1.07× |
| South Carolina | 8,550 | 0.87× |
| Connecticut | 8,464 | 1.28× |
| Wisconsin | 8,116 | 0.82× |
| Louisiana | 7,484 | 0.88× |
| Alabama | 7,362 | 0.8× |
| Nevada | 6,788 | 1.07× |
| Oklahoma | 6,368 | 0.87× |
| Utah | 5,395 | 0.92× |
| Arkansas | 4,614 | 0.85× |
| Mississippi | 4,567 | 0.84× |
| New Mexico | 4,088 | 1.24× |
| Kansas | 4,044 | 0.78× |
| Iowa | 3,706 | 0.68× |
| New Hampshire | 3,057 | 1.18× |
| Idaho | 2,724 | 0.83× |
| West Virginia | 2,600 | 0.85× |
| Maine | 2,381 | 1.01× |
| Hawaii | 2,320 | 0.82× |
| Nebraska | 2,146 | 0.65× |
| Washington, District of Columbia | 1,963 | 0.99× |
| Rhode Island | 1,947 | 0.93× |
| Delaware | 1,592 | 0.88× |
| Montana | 1,534 | 0.84× |
| Alaska | 1,259 | 0.9× |
| Vermont | 1,059 | 0.92× |
| North Dakota | 928 | 0.69× |
| South Dakota | 861 | 0.57× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.5% |
| United Kingdom | 13.7% |
| Canada | 5.0% |
See LUSH Cosmetics audiences in other countries
More Personal care audiences in United States
- L'Oréal (11,454,506)
- European Wax Center (7,341,928)
- Lush (company) (6,280,438)
- Kiehl's (6,189,279)
- La Roche-Posay (4,521,932)
How to read this data
Audience size is the estimated number of people in United States who actively search for LUSH Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.