Rascasse Audience Intelligence

LUSH Cosmetics Target Market in United States

A data profile of the people who buy, follow and care about LUSH Cosmetics in United States — modelled from more than twelve digital signal sources. LUSH Cosmetics has an estimated audience of 664,239 people in United States.

#46among Personal care in United States#3174among Brand in United States#360in Beauty & Wellness

The average LUSH Cosmetics fan in United States is 27.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LUSH Cosmetics profile in United States.

Audience size
664K
in United States
Gender
84.2%♀
15.8% male
Age
27.2
average years
Country rank
#30843
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of LUSH Cosmetics

84.2% are female, 15.8% are male, average age 27.2.

Fig. 02

Gender split

84.2%
Female
15.8%
Male
Demographic split for LUSH Cosmetics audience in United States
MetricValue
Female84.2%
Male15.8%
Average age27.2
Estimated audience size664,239
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the LUSH Cosmetics audience in United States
Age bracketShare%
16-1954%
20-2924%
30-3912%
40-498%
50+3%
Fig. 04

Worldwide distribution

56.0%

of the worldwide LUSH Cosmetics audience comes from United States.

Worldwide audience distribution share by country for LUSH Cosmetics
CountryShare
United States56.0%
United Kingdom13.6%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LUSH Cosmetics audience in United States is strongest.

Fig. 05

Top regions by affinity

LUSH Cosmetics customers by region in United States
#RegionReachAffinity×
01Illinois~30K1.51×
02California~100K1.37×
03Oregon~10K1.37×
04New Jersey~20K1.36×
05Washington~20K1.35×
06New York~50K1.31×
07Connecticut~8K1.26×
08Massachusetts~20K1.18×
09New Mexico~4K1.18×
10Maryland~10K1.15×
11Colorado~10K1.10×
12New Hampshire~3K1.10×
13Pennsylvania~20K1.09×
14Kentucky~9K1.09×
15Michigan~20K1.07×
16Florida~50K1.04×
17Texas~60K1.02×
18Ohio~20K1.02×
19North Carolina~20K1.01×
20Arizona~10K1.01×
21Nevada~6K1.01×
22Delaware~2K1.01×
23Georgia~20K0.99×
24Washington, District of Columbia~2K0.99×
25West Virginia~3K0.98×
26Alaska~1K0.98×
27Vermont~1K0.98×
28Maine~2K0.97×
29Rhode Island~2K0.97×
30Indiana~10K0.96×
31Hawaii~3K0.94×
32South Carolina~9K0.93×
33Louisiana~8K0.93×
34Arkansas~5K0.93×
35Montana~2K0.93×
36Utah~5K0.92×
37Virginia~10K0.91×
38Missouri~10K0.91×
39Mississippi~5K0.91×
40Minnesota~8K0.89×
41Idaho~3K0.88×
42North Dakota~1K0.88×
43Oklahoma~6K0.86×
44Kansas~4K0.86×
45Tennessee~10K0.85×
46Alabama~8K0.85×
47South Dakota~1K0.84×
48Wisconsin~8K0.83×
49Iowa~4K0.79×
50Nebraska~3K0.77×
Fig. 06

Affinity by region

Affinity by region — LUSH Cosmetics, United States
0.77×1.00×1.51×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See LUSH Cosmetics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LUSH Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →