Harriet Herbig-Matten Audience in Germany
Harriet Herbig-Matten has an estimated audience of 2,245,163 people in Germany. 63.6% are female, 36.4% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Time (magazine), Preacher (comics), Israel, Jack White.
The average Harriet Herbig-Matten fan in Germany is 45.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Time (magazine), Preacher (comics), with strongest over-indexing on Home Office (1.84× the country average). Demographically, the Harriet Herbig-Matten audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Harriet Herbig-Matten fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 45.3 |
| Estimated audience size | 2,245,163 |
Audience persona
The typical Harriet Herbig-Matten fan in Germany is more female, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 530,289 | 1.08× |
| Bayern | 385,953 | 1.07× |
| Baden-Württemberg | 315,476 | 1.03× |
| Niedersachsen | 295,658 | 1.36× |
| Hessen | 141,547 | 0.83× |
| Sachsen | 111,011 | 1.01× |
| Rheinland-Pfalz | 110,421 | 0.98× |
| Berlin | 95,606 | 0.95× |
| Schleswig-Holstein | 94,948 | 1.18× |
| Brandenburg | 73,389 | 1.05× |
| Thüringen | 54,945 | 0.96× |
| Sachsen-Anhalt | 53,317 | 0.92× |
| Hamburg | 50,703 | 1× |
| Mecklenburg-Vorpommern | 41,190 | 0.96× |
| Saarland | 22,313 | 0.81× |
| Bremen | 15,702 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.84× | Business & Career |
| Time (magazine) | 2.58× | News |
| Preacher (comics) | 8.1× | Literature |
| Israel | 2.25× | Travel & Leisure |
| Jack White | 2.07× | Movies & TV |
| Stradivarius | 1.69× | Shopping |
| Urban horticulture | 1.52× | Home & Garden |
| Oliver Kahn | 3.05× | Sports |
| Esra Erol | 4.24× | Movies & TV |
| Klis | 18.89× | Travel & Leisure |
| Keeper (password manager) | 2.99× | Technology & Electronics |
| KLIX (AM) | 1.68× | Music & Radio |
| Home Delivery | 1.64× | Food & Beverages |
| Volvo V60 | 2.67× | Cars & Mobility |
| Brunello Cucinelli | 2.61× | Fashion & Accessoires |
| Granola | 5.14× | Food & Beverages |
| New Era (Namibia) | 2.35× | News |
| Hobby Lobby | 3.52× | Home & Garden |
| Headhunters (film) | 2.44× | Movies & TV |
| Kyokushin | 5.07× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.76 |
| Tradition | CONSERVATISM | 1.45 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Pet Ownership | JOY | 1.42 |
| Patriotism | CONSERVATISM | 1.2 |
| DIY Mentality | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 42.4% |
| Brazil | 7.3% |
| United States | 5.6% |
See Harriet Herbig-Matten audiences in other countries
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Frequently asked questions
How many fans does Harriet Herbig-Matten have in Germany?
Harriet Herbig-Matten has an estimated audience of 2,245,163 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Harriet Herbig-Matten fans?
63.6% of Harriet Herbig-Matten fans are female, 36.4% are male, with an average age of 45.3 years.
Which brands do Harriet Herbig-Matten fans like most?
Harriet Herbig-Matten fans show strongest brand affinity for Home Office (1.84×), Time (magazine) (2.58×), and Preacher (comics) (8.1×) over the country average.
Where do Harriet Herbig-Matten fans live in Germany?
Harriet Herbig-Matten fans in Germany are most concentrated in Nordrhein-Westfalen (reach 530,289), Bayern (reach 385,953), and Baden-Württemberg (reach 315,476). These three regions account for the largest share of the active audience.
What other brands do Harriet Herbig-Matten fans also like?
Beyond Harriet Herbig-Matten itself, the audience over-indexes on Time (magazine) (2.58×), Preacher (comics) (8.1×), Israel (2.25×), and Jack White (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Harriet Herbig-Matten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.