Rascasse Audience Intelligence

Harriet Herbig-Matten Audience in Germany

A data profile of the people who buy, follow and care about Harriet Herbig-Matten in Germany — modelled from more than twelve digital signal sources. Harriet Herbig-Matten has an estimated audience of 2,258,276 people in Germany.

#49among Actor Actress or TV Star in Germany#217among Person in Germany#226in Movies & TV

The average Harriet Herbig-Matten fan in Germany is 45.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jan Josef Liefers, Jella Haase, Good Bye, Lenin!, with strongest over-indexing on Jan Josef Liefers (21.94× the country average).

Demographically, the Harriet Herbig-Matten audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Harriet Herbig-Matten fan in Germany is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Jan Josef Liefers.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harriet Herbig-Matten profile in Germany.

Audience size
2.3M
in Germany
Gender
63.4%♀
36.6% male
Age
45.2
average years
Country rank
#2946
Person in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harriet Herbig-Matten fans

63.4% are female, 36.6% are male, average age 45.2.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Harriet Herbig-Matten audience in Germany
MetricValue
Female63.4%
Male36.6%
Average age45.2
Estimated audience size2,258,276
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Harriet Herbig-Matten audience in Germany
Age bracketShare%
16-198%
20-299%
30-3921%
40-4934%
50+27%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Harriet Herbig-Matten audience comes from Germany.

Worldwide audience distribution share by country for Harriet Herbig-Matten
CountryShare
Germany41.5%
United States7.1%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harriet Herbig-Matten audience in Germany is strongest.

Fig. 05

Top regions by affinity

Harriet Herbig-Matten fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~300K1.34×
02Schleswig-Holstein~100K1.18×
03Nordrhein-Westfalen~500K1.05×
04Brandenburg~70K1.05×
05Bayern~400K1.03×
06Sachsen~100K1.01×
07Baden-Württemberg~300K1.00×
08Mecklenburg-Vorpommern~40K1.00×
09Rheinland-Pfalz~100K0.99×
10Thüringen~60K0.99×
11Hamburg~50K0.97×
12Sachsen-Anhalt~60K0.96×
13Berlin~90K0.90×
14Bremen~20K0.87×
15Saarland~20K0.86×
16Hessen~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Harriet Herbig-Matten, Germany
0.82×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harriet Herbig-Matten audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harriet Herbig-Matten audience
#·InterestCategoryAffinity×
01Jella HaaseMovies & TV40.19×
02Good Bye, Lenin!Movies & TV33.99×
03Gizem EmreMovies & TV28.13×
04Jan Josef LiefersMovies & TV21.94×
05Florian David FitzMovies & TV19.23×
06Axel PrahlMovies & TV18.32×
07Jürgen VogelMovies & TV15.42×
08Nora TschirnerMovies & TV15.17×
09Anna LoosMovies & TV14.89×
10Christoph Maria HerbstMovies & TV14.83×
11Emilia SchüleMovies & TV14.03×
12Karoline HerfurthMovies & TV12.39×
13Scooby-DooMovies & TV11.06×
14Barbara SchönebergerMovies & TV10.21×
15Michael Patrick KellyMusic & Radio9.22×
16BeetlejuiceMovies & TV7.49×
17Ina MüllerMovies & TV7.32×
18Roland KaiserMusic & Radio6.11×
19Udo LindenbergMusic & Radio5.98×
20TagesschauMovies & TV2.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harriet Herbig-Matten audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harriet Herbig-Matten audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.25×
TraditionCONSERVATISM1.49×
Convenience OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harriet Herbig-Matten audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Risk AppetiteTHRILL0.76×
Career OrientationPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harriet Herbig-Matten have in Germany?

Harriet Herbig-Matten has an estimated audience of 2,258,276 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Harriet Herbig-Matten fans?

63.4% of Harriet Herbig-Matten fans are female, 36.6% are male, with an average age of 45.2 years.

03

Which brands do Harriet Herbig-Matten fans like most?

Harriet Herbig-Matten fans show strongest brand affinity for Jan Josef Liefers (21.94×), Jella Haase (40.19×), and Good Bye, Lenin! (33.99×) over the country average.

04

Where do Harriet Herbig-Matten fans live in Germany?

Harriet Herbig-Matten fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Harriet Herbig-Matten fans also like?

Beyond Harriet Herbig-Matten itself, the audience over-indexes on Jella Haase (40.19×), Good Bye, Lenin! (33.99×), Anna Loos (14.89×), and Christoph Maria Herbst (14.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Harriet Herbig-Matten audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Harriet Herbig-Matten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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