A data profile of the people who buy, follow and care about NDR in United States — modelled from more than twelve digital signal sources. NDR has an estimated audience of 83,548 people in United States.
The average NDR fan in United States is 36.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include HBO MAX, Stair lift, TNT Sports, with strongest over-indexing on HBO MAX (1.63× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 50 regions tracked by Rascasse.
The typical NDR fan in United States is more female, around 36.4 years old, with a notable affinity for HBO MAX.
The key figures that characterise the NDR profile in United States.
69.2% are female, 30.8% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 36.4 |
| Estimated audience size | 83,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 14% | |
| 30-39 | 12% | |
| 40-49 | 21% | |
| 50+ | 19% |
Where the NDR audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Dakota | <1K | 1.64× | |
| 02 | Washington | ~2K | 1.44× | |
| 03 | Nebraska | <1K | 1.32× | |
| 04 | New York | ~6K | 1.25× | |
| 05 | Washington, District of Columbia | <1K | 1.22× | |
| 06 | Delaware | <1K | 1.18× | |
| 07 | Virginia | ~2K | 1.16× | |
| 08 | Oklahoma | ~1K | 1.15× | |
| 09 | Colorado | ~2K | 1.14× | |
| 10 | Tennessee | ~2K | 1.11× | |
| 11 | Idaho | <1K | 1.11× | |
| 12 | Louisiana | ~1K | 1.10× | |
| 13 | California | ~10K | 1.08× | |
| 14 | Nevada | <1K | 1.08× | |
| 15 | Utah | <1K | 1.08× | |
| 16 | Florida | ~6K | 1.07× | |
| 17 | Missouri | ~1K | 1.07× | |
| 18 | Massachusetts | ~2K | 1.06× | |
| 19 | Maryland | ~2K | 1.06× | |
| 20 | Indiana | ~2K | 1.05× | |
| 21 | Mississippi | <1K | 1.04× | |
| 22 | South Dakota | <1K | 1.04× | |
| 23 | Kentucky | ~1K | 1.03× | |
| 24 | Pennsylvania | ~3K | 1.02× | |
| 25 | North Carolina | ~3K | 1.02× | |
| 26 | New Mexico | <1K | 1.02× | |
| 27 | Maine | <1K | 1.02× | |
| 28 | Texas | ~7K | 1.01× | |
| 29 | Minnesota | ~1K | 1.00× | |
| 30 | Alabama | ~1K | 1.00× | |
| 31 | Michigan | ~2K | 0.99× | |
| 32 | Montana | <1K | 0.99× | |
| 33 | Alaska | <1K | 0.99× | |
| 34 | Arizona | ~2K | 0.96× | |
| 35 | Arkansas | <1K | 0.95× | |
| 36 | Vermont | <1K | 0.95× | |
| 37 | Hawaii | <1K | 0.93× | |
| 38 | Rhode Island | <1K | 0.92× | |
| 39 | New Hampshire | <1K | 0.91× | |
| 40 | Kansas | <1K | 0.84× | |
| 41 | West Virginia | <1K | 0.84× | |
| 42 | Connecticut | <1K | 0.81× | |
| 43 | Georgia | ~2K | 0.80× | |
| 44 | New Jersey | ~2K | 0.80× | |
| 45 | Iowa | <1K | 0.80× | |
| 46 | South Carolina | <1K | 0.79× | |
| 47 | Oregon | <1K | 0.79× | |
| 48 | Illinois | ~2K | 0.77× | |
| 49 | Ohio | ~2K | 0.72× | |
| 50 | Wisconsin | <1K | 0.70× |
The strongest cross-interests of the NDR audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stair lift | Home & Garden | 2.09× | ||
| 02 | TNT Sports | Sports | 2.00× | ||
| 03 | Doro (musician) | Music & Radio | 1.64× | ||
| 04 | HBO MAX | Movies & TV | 1.63× |
NDR has an estimated audience of 83,548 people in United States, concentrated in California and Texas.
69.2% of NDR fans are female, 30.8% are male, with an average age of 36.4 years.
NDR fans show strongest brand affinity for HBO MAX (1.63×), Stair lift (2.09×), and TNT Sports (2×) over the country average.
NDR fans in United States are most concentrated in California (reach ~10K), Texas (reach ~7K), and Florida (reach ~6K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for NDR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.