Mimi Fiedler Audience in Germany
Mimi Fiedler has an estimated audience of 532,024 people in Germany. 82.9% are female, 17.1% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Rossmann, Saving, Time (magazine), Ho, Ghana.
The average Mimi Fiedler fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Rossmann, Saving, with strongest over-indexing on Home Office (6.55× the country average). Demographically, the Mimi Fiedler audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Mimi Fiedler fans
| Metric | Value |
|---|---|
| Female | 82.9% |
| Male | 17.1% |
| Average age | 40.7 |
| Estimated audience size | 532,024 |
Audience persona
The typical Mimi Fiedler fan in Germany is more female, around 40.7 years old, with strong Pet Ownership tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,734 | 1.1× |
| Bayern | 75,885 | 0.89× |
| Baden-Württemberg | 62,342 | 0.86× |
| Niedersachsen | 56,767 | 1.1× |
| Hessen | 36,683 | 0.9× |
| Sachsen | 27,723 | 1.06× |
| Rheinland-Pfalz | 27,314 | 1.02× |
| Berlin | 21,309 | 0.9× |
| Schleswig-Holstein | 20,104 | 1.05× |
| Brandenburg | 18,808 | 1.14× |
| Sachsen-Anhalt | 16,442 | 1.19× |
| Thüringen | 14,896 | 1.1× |
| Hamburg | 10,438 | 0.87× |
| Mecklenburg-Vorpommern | 10,343 | 1.02× |
| Saarland | 6,038 | 0.92× |
| Bremen | 3,985 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 6.55× | Business & Career |
| Rossmann | 2.23× | Shopping |
| Saving | 3.16× | Business & Career |
| Time (magazine) | 4.08× | News |
| Ho, Ghana | 8.05× | Travel & Leisure |
| Goes | 1.62× | Travel & Leisure |
| Esra Erol | 7.61× | Movies & TV |
| Kouign-amann | 10.93× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Zagreb | 3.95× | Travel & Leisure |
| Jack White | 1.93× | Movies & TV |
| Klis | 24.42× | Travel & Leisure |
| Högl | 7.27× | Fashion & Accessoires |
| The Hollies (Official) | 5.56× | Music & Radio |
| Škoda Kodiaq | 1.73× | Cars & Mobility |
| Harvey Mudd College | 14.37× | Business & Career |
| Rancidification | 11.02× | Business & Career |
| HomeExchange.com | 4.39× | Travel & Leisure |
| Este, Veneto | 1.57× | Travel & Leisure |
| Circular Quay | 14.03× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.63 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Tradition | CONSERVATISM | 1.4 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Community Orientation | OPEN | 1.27 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.4% |
| Austria | 3.8% |
| Switzerland | 2.6% |
See Mimi Fiedler audiences in other countries
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Frequently asked questions
How many fans does Mimi Fiedler have in Germany?
Mimi Fiedler has an estimated audience of 532,024 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mimi Fiedler fans?
82.9% of Mimi Fiedler fans are female, 17.1% are male, with an average age of 40.7 years.
Which brands do Mimi Fiedler fans like most?
Mimi Fiedler fans show strongest brand affinity for Home Office (6.55×), Rossmann (2.23×), and Saving (3.16×) over the country average.
Where do Mimi Fiedler fans live in Germany?
Mimi Fiedler fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,734), Bayern (reach 75,885), and Baden-Württemberg (reach 62,342). These three regions account for the largest share of the active audience.
What other brands do Mimi Fiedler fans also like?
Beyond Mimi Fiedler itself, the audience over-indexes on Rossmann (2.23×), Saving (3.16×), Time (magazine) (4.08×), and Ho, Ghana (8.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mimi Fiedler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.