G2A Audience in Germany
G2A has an estimated audience of 282,521 people in Germany. 0.8% are female, 99.2% are male, average age 24.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Dog breed, Progressive rock, Combat sport, Mido (footballer).
The average G2A fan in Germany is 24.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Dog breed, Progressive rock, with strongest over-indexing on Home construction (2.38× the country average). Demographically, the G2A audience skews more male with an average age of 24.4, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of G2A fans
| Metric | Value |
|---|---|
| Female | 0.8% |
| Male | 99.2% |
| Average age | 24.4 |
| Estimated audience size | 282,521 |
Audience persona
The typical G2A fan in Germany is more male, around 24.4 years old, with strong Patriotism tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,851 | 1.22× |
| Bayern | 79,727 | 1.03× |
| Baden-Württemberg | 70,178 | 1.07× |
| Niedersachsen | 54,135 | 1.16× |
| Hessen | 37,662 | 1.03× |
| Rheinland-Pfalz | 26,941 | 1.12× |
| Berlin | 22,585 | 1.05× |
| Sachsen | 20,236 | 0.86× |
| Schleswig-Holstein | 19,698 | 1.14× |
| Brandenburg | 12,943 | 0.87× |
| Sachsen-Anhalt | 11,325 | 0.91× |
| Thüringen | 10,726 | 0.87× |
| Hamburg | 8,843 | 0.81× |
| Mecklenburg-Vorpommern | 6,926 | 0.75× |
| Saarland | 5,574 | 0.94× |
| Bremen | 4,927 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.38× | Home & Garden |
| Dog breed | 1.89× | Pets & Animals |
| Progressive rock | 2.03× | Music & Radio |
| Combat sport | 1.75× | Sports |
| Mido (footballer) | 7.64× | Sports |
| Urban Outfitters | 1.65× | Shopping |
| Graham Greene (actor) | 2.69× | |
| Prozis | 2.92× | Shopping |
| Polizia di Stato | 4.02× | Politics & Society |
| Schweinshaxe | 1.96× | Food & Beverages |
| Joko Winterscheidt | 1.77× | Movies & TV |
| Assassin's Creed II | 2.42× | Games |
| Catania | 3.44× | Travel & Leisure |
| Buġibba | 6.37× | Travel & Leisure |
| Epistle of Jude | 2.4× | Literature |
| Assassin's Creed: Brotherhood | 3.66× | Games |
| Wacker Neuson | 2.2× | Business & Career |
| Winemaking | 1.54× | Food & Beverages |
| Chili con carne | 2.58× | Food & Beverages |
| Portia de Rossi | 2.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.65 |
| Pet Ownership | JOY | 1.47 |
| Early Adopter Mentality | POWER | 1.27 |
| Sustainability | BALANCE | 1.23 |
| Social Media Usage | JOY | 1.23 |
| Urban Lifestyle | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Poland | 9.2% |
| United Kingdom | 5.6% |
See G2A audiences in other countries
More Shopping audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does G2A have in Germany?
G2A has an estimated audience of 282,521 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of G2A fans?
0.8% of G2A fans are female, 99.2% are male, with an average age of 24.4 years.
Which brands do G2A fans like most?
G2A fans show strongest brand affinity for Home construction (2.38×), Dog breed (1.89×), and Progressive rock (2.03×) over the country average.
Where do G2A fans live in Germany?
G2A fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,851), Bayern (reach 79,727), and Baden-Württemberg (reach 70,178). These three regions account for the largest share of the active audience.
What other brands do G2A fans also like?
Beyond G2A itself, the audience over-indexes on Dog breed (1.89×), Progressive rock (2.03×), Combat sport (1.75×), and Mido (footballer) (7.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for G2A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.