Rascasse Audience Intelligence

Xkcd Audience in United States

A data profile of the people who buy, follow and care about Xkcd in United States — modelled from more than twelve digital signal sources. Xkcd has an estimated audience of 732,311 people in United States.

#286among Book / Manga / Comic in United States#652in Literature

The average Xkcd fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include International education, Reddit, Humble Bundle, with strongest over-indexing on International education (30.7× the country average).

Demographically, the Xkcd audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Xkcd fan in United States is more male, around 40.7 years old, with strong Individualism tendencies and a notable affinity for International education.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Xkcd profile in United States.

Audience size
732K
in United States
Gender
37.6%♀
62.4% male
Age
40.7
average years
Country rank
#29082
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Xkcd fans

37.6% are female, 62.4% are male, average age 40.7.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Xkcd audience in United States
MetricValue
Female37.6%
Male62.4%
Average age40.7
Estimated audience size732,311
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Xkcd audience in United States
Age bracketShare%
16-1910%
20-2922%
30-3928%
40-4921%
50+19%
Fig. 04

Worldwide distribution

50.9%

of the worldwide Xkcd audience comes from United States.

Worldwide audience distribution share by country for Xkcd
CountryShare
United States50.9%
United Kingdom9.4%
Canada6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xkcd audience in United States is strongest.

Fig. 05

Top regions by affinity

Xkcd fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K2.10×
02Massachusetts~30K2.07×
03Utah~10K1.94×
04Oregon~20K1.78×
05Vermont~2K1.66×
06New Mexico~6K1.65×
07Maine~4K1.59×
08Washington, District of Columbia~3K1.50×
09New Hampshire~4K1.48×
10Maryland~20K1.34×
11Virginia~20K1.33×
12Colorado~20K1.33×
13Wisconsin~10K1.31×
14Minnesota~10K1.24×
15Idaho~4K1.19×
16California~90K1.16×
17Alaska~2K1.15×
18New York~40K1.04×
19Connecticut~8K1.04×
20Kansas~6K1.03×
21Pennsylvania~20K0.98×
22Illinois~20K0.98×
23Indiana~10K0.97×
24Missouri~10K0.97×
25Montana~2K0.95×
26Michigan~20K0.94×
27Rhode Island~2K0.93×
28Iowa~5K0.88×
29Nebraska~3K0.86×
30North Carolina~20K0.83×
31New Jersey~20K0.83×
32Ohio~20K0.82×
33Delaware~2K0.76×
34South Dakota~1K0.76×
35North Dakota~1K0.76×
36Hawaii~2K0.75×
37Kentucky~6K0.70×
38Arizona~10K0.69×
39West Virginia~2K0.69×
40Oklahoma~5K0.67×
41Texas~40K0.65×
42Alabama~7K0.65×
43Georgia~10K0.64×
44Tennessee~9K0.63×
45Arkansas~4K0.60×
46Louisiana~5K0.58×
47Nevada~4K0.58×
48Mississippi~4K0.58×
49South Carolina~6K0.56×
50Florida~20K0.45×
Fig. 06

Affinity by region

Affinity by region — Xkcd, United States
0.45×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Xkcd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Xkcd audience
#·InterestCategoryAffinity×
01Humble BundleGames47.95×
02The IT CrowdMovies & TV39.40×
03International educationBusiness & Career30.70×
04Neil GaimanLiterature18.73×
05Susan SarandonMovies & TV16.30×
06The OnionInternet & Social Media10.14×
07Data scienceBusiness & Career8.15×
08CrowdfundingBusiness & Career5.82×
09RedditInternet & Social Media5.22×
10LegoKids & Family4.74×
11FandomLiterature4.66×
12The New York TimesNews4.41×
13DemocracyPolitics & Society4.16×
14Horror moviesMovies & TV2.85×
15CNNMovies & TV2.46×
16PodcastMusic & Radio2.40×
17Alcoholic beveragesFood & Beverages2.24×
18Donald TrumpPolitics & Society2.09×
19XInternet & Social Media2.09×
20CookingFood & Beverages2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Xkcd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Xkcd audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.32×
Early Adopter MentalityPOWER2.26×
Community OrientationOPEN2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Xkcd audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.65×
Quality AwarenessPREMIUM0.84×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Xkcd have in United States?

Xkcd has an estimated audience of 732,311 people in United States, concentrated in California and New York.

02

What is the gender split and age of Xkcd fans?

37.6% of Xkcd fans are female, 62.4% are male, with an average age of 40.7 years.

03

Which brands do Xkcd fans like most?

Xkcd fans show strongest brand affinity for International education (30.7×), Reddit (5.22×), and Humble Bundle (47.95×) over the country average.

04

Where do Xkcd fans live in United States?

Xkcd fans in United States are most concentrated in California (reach ~90K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Xkcd fans also like?

Beyond Xkcd itself, the audience over-indexes on Reddit (5.22×), Humble Bundle (47.95×), Susan Sarandon (16.3×), and The IT Crowd (39.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Xkcd audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Xkcd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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