Xkcd Audience in United States
Xkcd has an estimated audience of 737,276 people in United States. 37.6% are female, 62.4% are male, average age 40.7. Top regions: California, New York, Texas. Top brand affinities: Israel, Elsword, JDSU, Grinch, Vocal harmony.
The average Xkcd fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Israel, Elsword, JDSU, with strongest over-indexing on Israel (2.7× the country average). Demographically, the Xkcd audience skews more male with an average age of 40.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic
Demographics of Xkcd fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 40.7 |
| Estimated audience size | 737,276 |
Audience persona
The typical Xkcd fan in United States is more male, around 40.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 94,281 | 1.16× |
| New York | 48,214 | 1.17× |
| Texas | 39,561 | 0.62× |
| Washington | 35,157 | 2.38× |
| Massachusetts | 30,826 | 2.12× |
| Pennsylvania | 27,964 | 1.13× |
| Illinois | 24,676 | 1× |
| Virginia | 23,674 | 1.32× |
| Florida | 21,704 | 0.43× |
| Michigan | 20,560 | 1.07× |
| Ohio | 19,781 | 0.87× |
| Colorado | 18,198 | 1.57× |
| North Carolina | 17,849 | 0.8× |
| Maryland | 17,311 | 1.37× |
| Oregon | 16,893 | 2× |
| New Jersey | 15,377 | 0.82× |
| Minnesota | 15,265 | 1.44× |
| Georgia | 14,320 | 0.63× |
| Wisconsin | 14,237 | 1.28× |
| Utah | 13,913 | 2.11× |
| Indiana | 13,720 | 1.02× |
| Missouri | 10,280 | 0.86× |
| Arizona | 9,523 | 0.63× |
| Tennessee | 9,212 | 0.62× |
| Connecticut | 7,877 | 1.07× |
| Kansas | 5,992 | 1.03× |
| Kentucky | 5,928 | 0.64× |
| Alabama | 5,922 | 0.57× |
| Oklahoma | 5,616 | 0.69× |
| Idaho | 5,323 | 1.44× |
| New Mexico | 5,297 | 1.43× |
| New Hampshire | 4,943 | 1.7× |
| Iowa | 4,876 | 0.8× |
| South Carolina | 4,626 | 0.42× |
| Maine | 4,074 | 1.54× |
| Washington, District of Columbia | 3,788 | 1.71× |
| Louisiana | 3,488 | 0.37× |
| Nevada | 3,284 | 0.46× |
| Nebraska | 3,147 | 0.85× |
| Rhode Island | 2,309 | 0.98× |
| Arkansas | 2,280 | 0.38× |
| Vermont | 2,008 | 1.55× |
| Hawaii | 1,977 | 0.62× |
| Alaska | 1,768 | 1.12× |
| Mississippi | 1,530 | 0.25× |
| Montana | 1,320 | 0.65× |
| West Virginia | 1,222 | 0.36× |
| Delaware | 1,067 | 0.52× |
| South Dakota | 770 | 0.45× |
| North Dakota | 656 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.7× | Travel & Leisure |
| Elsword | 20× | Games |
| JDSU | 3.61× | Business & Career |
| Grinch | 4.55× | Movies & TV |
| Vocal harmony | 5.06× | Music & Radio |
| Minnesota | 1.85× | Travel & Leisure |
| Home staging | 4.93× | Home & Garden |
| The Return of the Condor Heroes (1983 TV series) | 80.54× | Movies & TV |
| Solo climbing | 4.79× | Sports |
| Fox 13 News | 4.53× | Movies & TV |
| Jesse Plemons | 2.33× | Movies & TV |
| Gordita | 7.2× | Food & Beverages |
| WESH 2 News | 3.27× | Movies & TV |
| Historic site | 2.76× | Arts & Culture |
| Nebraska Cornhuskers football | 2.27× | Sports |
| Google Photos | 1.55× | Technology & Electronics |
| Monogram | 2.4× | Home & Garden |
| Jaws | 3.39× | Movies & TV |
| Hibachi | 4.82× | Food & Beverages |
| Jeep Grand Cherokee (WJ) | 3.81× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.71 |
| Early Adopter Mentality | POWER | 1.64 |
| Community Orientation | OPEN | 1.62 |
| Pet Ownership | JOY | 1.53 |
| Individualism | JOY | 1.27 |
| Mindfulness | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.9% |
| United Kingdom | 9.3% |
| Canada | 6.9% |
See Xkcd audiences in other countries
More Literature audiences in United States
- Warriors (novel series) (27,138,091)
- Sex (book) (19,143,911)
- Raven (comics) (18,548,520)
- K (anime) (13,748,275)
- Fantastic Four (12,054,035)
Frequently asked questions
How many fans does Xkcd have in United States?
Xkcd has an estimated audience of 737,276 people in United States, concentrated in California and New York.
What is the gender split and age of Xkcd fans?
37.6% of Xkcd fans are female, 62.4% are male, with an average age of 40.7 years.
Which brands do Xkcd fans like most?
Xkcd fans show strongest brand affinity for Israel (2.7×), Elsword (20×), and JDSU (3.61×) over the country average.
Where do Xkcd fans live in United States?
Xkcd fans in United States are most concentrated in California (reach 94,281), New York (reach 48,214), and Texas (reach 39,561). These three regions account for the largest share of the active audience.
What other brands do Xkcd fans also like?
Beyond Xkcd itself, the audience over-indexes on Elsword (20×), JDSU (3.61×), Grinch (4.55×), and Vocal harmony (5.06×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Xkcd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.