Mu Online Audience in United States

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Mu Online has an estimated audience of 588,389 people in United States. 31.1% are female, 68.9% are male, average age 29.6. Top regions: California, Missouri, Florida. Top brand affinities: Diablo (series), Autism Awareness, MapleStory, Diabetes mellitus awareness, Black Desert.

The average Mu Online fan in United States is 29.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Missouri, Florida. Top brand affinities include Diablo (series), Autism Awareness, MapleStory, with strongest over-indexing on Diablo (series) (46.94× the country average). Demographically, the Mu Online audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Mu Online fans

Demographic split for Mu Online audience in United States
MetricValue
Female31.1%
Male68.9%
Average age29.6
Estimated audience size588,389

Audience persona

The typical Mu Online fan in United States is more male, around 29.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Diablo (series).

Top regions in United States

Top regions ranked by reach for Mu Online in United States
RegionReachAffinity
California71,1661.1×
Missouri60,2286.35×
Florida51,8451.3×
Texas48,6830.96×
New York29,1740.89×
Illinois24,6381.26×
Ohio18,0411×
Georgia14,4260.8×
New Jersey14,2840.95×
Massachusetts13,5181.17×
Pennsylvania13,2580.67×
Virginia12,4930.87×
North Carolina11,6700.66×
Washington11,5650.98×
Michigan11,4840.75×
Kansas10,3002.22×
Arizona9,7600.81×
Tennessee9,1980.78×
Colorado8,3540.9×
Maryland7,7100.76×
Wisconsin7,6440.86×
Nevada7,0561.24×
Indiana6,6500.62×
West Virginia6,2852.29×
Oregon6,1650.91×
Utah6,0491.15×
Oklahoma5,7610.88×
Minnesota5,6780.67×
Connecticut5,3900.91×
Louisiana4,8040.63×
Alabama4,7770.58×
South Carolina4,5180.51×
Kentucky4,5150.61×
Arkansas3,0540.63×
Iowa2,9330.61×
Mississippi2,7010.56×
Hawaii2,6831.06×
Idaho1,8720.63×
Maine1,7730.84×
Washington, District of Columbia1,7731×
Nebraska1,7180.58×
Rhode Island1,3710.73×
Alaska1,3241.05×
New Mexico1,3020.44×
New Hampshire1,2530.54×
North Dakota1,1870.98×
Montana1,1460.7×
South Dakota1,1320.83×
Vermont1,0311×
Delaware1,0110.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mu Online audience
BrandAffinityCategory
Diablo (series)46.94×Games
Autism Awareness19.03×Health
MapleStory67.59×Games
Diabetes mellitus awareness12.48×Health
Black Desert54.8×Games
Final Fantasy18.76×Games
Mobile game6.39×Games
Microblogging12.67×Technology & Electronics
Action role-playing game12.11×Games
Singer-songwriter5.51×Music & Radio
Group buying20×Shopping
Anime and manga fandom7.5×Literature
Massively multiplayer online games9.56×Games
Grand Chase54.55×Sports
Collectible card game10.38×Games
Income tax13.19×Business & Career
Candy Crush Saga10.61×Games
Dragon Age: Inquisition63.37×Games
Funimation10.15×Movies & TV
World of Warships40.55×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mu Online audience
TraitClusterScore
Early Adopter MentalityPOWER1.71
TraditionCONSERVATISM1.41
Risk AppetiteTHRILL1.37
LGBTQ+ IdentityOPEN1.16
Need for SecurityCONSERVATISM1.16
Quality AwarenessPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Mu Online
CountryShare
United States21.4%
Brazil7.4%
Vietnam6.1%

See Mu Online audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Mu Online have in United States?

Mu Online has an estimated audience of 588,389 people in United States, concentrated in California and Missouri.

What is the gender split and age of Mu Online fans?

31.1% of Mu Online fans are female, 68.9% are male, with an average age of 29.6 years.

Which brands do Mu Online fans like most?

Mu Online fans show strongest brand affinity for Diablo (series) (46.94×), Autism Awareness (19.03×), and MapleStory (67.59×) over the country average.

Where do Mu Online fans live in United States?

Mu Online fans in United States are most concentrated in California (reach 71,166), Missouri (reach 60,228), and Florida (reach 51,845). These three regions account for the largest share of the active audience.

What other brands do Mu Online fans also like?

Beyond Mu Online itself, the audience over-indexes on Autism Awareness (19.03×), MapleStory (67.59×), Diabetes mellitus awareness (12.48×), and Black Desert (54.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mu Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.