Mu Online Audience in United States

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Mu Online has an estimated audience of 588,389 people in United States. 31.1% are female, 68.9% are male, average age 29.6. Top regions: California, Missouri, Florida. Top brand affinities: Passaic County, New Jersey, Lulu 黃路梓茵, Joe Haden, Grammarly, Gordita.

The average Mu Online fan in United States is 29.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Missouri, Florida. Top brand affinities include Passaic County, New Jersey, Lulu 黃路梓茵, Joe Haden, with strongest over-indexing on Passaic County, New Jersey (63.37× the country average). Demographically, the Mu Online audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Mu Online fans

Demographic split for Mu Online audience in United States
MetricValue
Female31.1%
Male68.9%
Average age29.6
Estimated audience size588,389

Audience persona

The typical Mu Online fan in United States is more male, around 29.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Passaic County, New Jersey.

Top regions in United States

Top regions ranked by reach for Mu Online in United States
RegionReachAffinity
California71,1661.1×
Missouri60,2286.35×
Florida51,8451.3×
Texas48,6830.96×
New York29,1740.89×
Illinois24,6381.26×
Ohio18,0411×
Georgia14,4260.8×
New Jersey14,2840.95×
Massachusetts13,5181.17×
Pennsylvania13,2580.67×
Virginia12,4930.87×
North Carolina11,6700.66×
Washington11,5650.98×
Michigan11,4840.75×
Kansas10,3002.22×
Arizona9,7600.81×
Tennessee9,1980.78×
Colorado8,3540.9×
Maryland7,7100.76×
Wisconsin7,6440.86×
Nevada7,0561.24×
Indiana6,6500.62×
West Virginia6,2852.29×
Oregon6,1650.91×
Utah6,0491.15×
Oklahoma5,7610.88×
Minnesota5,6780.67×
Connecticut5,3900.91×
Louisiana4,8040.63×
Alabama4,7770.58×
South Carolina4,5180.51×
Kentucky4,5150.61×
Arkansas3,0540.63×
Iowa2,9330.61×
Mississippi2,7010.56×
Hawaii2,6831.06×
Idaho1,8720.63×
Maine1,7730.84×
Washington, District of Columbia1,7731×
Nebraska1,7180.58×
Rhode Island1,3710.73×
Alaska1,3241.05×
New Mexico1,3020.44×
New Hampshire1,2530.54×
North Dakota1,1870.98×
Montana1,1460.7×
South Dakota1,1320.83×
Vermont1,0311×
Delaware1,0110.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mu Online audience
BrandAffinityCategory
Passaic County, New Jersey63.37×Travel & Leisure
Lulu 黃路梓茵14.91×Movies & TV
Joe Haden54.55×Sports
Grammarly8.65×Business & Career
Gordita15.29×Food & Beverages
Monogram3.82×Home & Garden
Product design1.9×Business & Career
The Wallflower (manga)16.83×Literature
Endless Space20.1×Games
Chromebook4.23×Technology & Electronics
Nebraska Cornhuskers football2.56×Sports
Kansas1.77×Travel & Leisure
Atkins diet3.54×Health
UK garage3.7×Music & Radio
Nipsey Hussle3.89×Music & Radio
Pro-Ject2.65×Music & Radio
JDSU1.95×Business & Career
Noodle (Gorillaz)2.23×Music & Radio
TeachHUB2.42×Business & Career
Home staging3.18×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mu Online audience
TraitClusterScore
Early Adopter MentalityPOWER1.71
TraditionCONSERVATISM1.41
Risk AppetiteTHRILL1.37
LGBTQ+ IdentityOPEN1.16
Need for SecurityCONSERVATISM1.16
Quality AwarenessPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Mu Online
CountryShare
United States21.4%
Brazil7.4%
Vietnam6.1%

See Mu Online audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Mu Online have in United States?

Mu Online has an estimated audience of 588,389 people in United States, concentrated in California and Missouri.

What is the gender split and age of Mu Online fans?

31.1% of Mu Online fans are female, 68.9% are male, with an average age of 29.6 years.

Which brands do Mu Online fans like most?

Mu Online fans show strongest brand affinity for Passaic County, New Jersey (63.37×), Lulu 黃路梓茵 (14.91×), and Joe Haden (54.55×) over the country average.

Where do Mu Online fans live in United States?

Mu Online fans in United States are most concentrated in California (reach 71,166), Missouri (reach 60,228), and Florida (reach 51,845). These three regions account for the largest share of the active audience.

What other brands do Mu Online fans also like?

Beyond Mu Online itself, the audience over-indexes on Lulu 黃路梓茵 (14.91×), Joe Haden (54.55×), Grammarly (8.65×), and Gordita (15.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mu Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.