Rascasse Audience Intelligence

Mu Online Audience in United States

A data profile of the people who buy, follow and care about Mu Online in United States — modelled from more than twelve digital signal sources. Mu Online has an estimated audience of 588,174 people in United States.

#244among Video game in United States#414among Video / Board Game in United States#701in Games

The average Mu Online fan in United States is 29.6 years old, more male, and lives primarily in Missouri.

The audience is concentrated in Missouri, California, Florida.

Top brand affinities include Diablo (series), Group buying, Candy Crush Saga, with strongest over-indexing on Diablo (series) (65.17× the country average).

Demographically, the Mu Online audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mu Online fan in United States is more male, around 29.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Diablo (series).

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mu Online profile in United States.

Audience size
588K
in United States
Gender
31.1%♀
68.9% male
Age
29.6
average years
Country rank
#33217
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mu Online fans

31.1% are female, 68.9% are male, average age 29.6.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for Mu Online audience in United States
MetricValue
Female31.1%
Male68.9%
Average age29.6
Estimated audience size588,174
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Mu Online audience in United States
Age bracketShare%
16-1949%
20-2922%
30-3913%
40-499%
50+8%
Fig. 04

Worldwide distribution

23.6%

of the worldwide Mu Online audience comes from United States.

Worldwide audience distribution share by country for Mu Online
CountryShare
United States23.6%
Brazil8.1%
Vietnam6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mu Online audience in United States is strongest.

Fig. 05

Top regions by affinity

Mu Online fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~70K7.36×
02Kansas~10K2.41×
03West Virginia~5K1.65×
04Florida~50K1.26×
05Illinois~20K1.20×
06Utah~6K1.15×
07Massachusetts~10K1.11×
08Nevada~6K1.09×
09Alaska~1K1.04×
10California~70K1.01×
11North Dakota~1K1.01×
12Vermont~1K1.01×
13Hawaii~3K1.00×
14South Dakota~1K0.99×
15Washington~10K0.97×
16Washington, District of Columbia~2K0.96×
17Montana~2K0.95×
18Maine~2K0.94×
19Rhode Island~2K0.94×
20Connecticut~5K0.93×
21Delaware~2K0.93×
22Oregon~6K0.92×
23Oklahoma~6K0.91×
24New Hampshire~2K0.91×
25New Jersey~10K0.90×
26Idaho~3K0.90×
27Texas~50K0.89×
28Ohio~20K0.89×
29Arkansas~4K0.89×
30Nebraska~3K0.89×
31Colorado~8K0.88×
32Wisconsin~8K0.88×
33New Mexico~3K0.88×
34Mississippi~4K0.87×
35Iowa~4K0.86×
36Arizona~10K0.85×
37Virginia~10K0.84×
38Tennessee~10K0.82×
39Louisiana~6K0.82×
40Kentucky~6K0.82×
41New York~30K0.81×
42Minnesota~7K0.81×
43Georgia~10K0.80×
44Maryland~8K0.80×
45Alabama~7K0.80×
46Michigan~10K0.78×
47Indiana~8K0.77×
48South Carolina~7K0.77×
49North Carolina~10K0.74×
50Pennsylvania~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Mu Online, United States
0.71×1.00×7.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mu Online audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mu Online audience
#·InterestCategoryAffinity×
01Diablo (series)Games65.17×
02Dragon Age: InquisitionGames45.47×
03Black DesertGames27.57×
04Raspberry PiTechnology & Electronics25.63×
05Candy Crush Soda SagaGames22.59×
06MapleStoryGames22.56×
07WarframeGames22.48×
08Group buyingShopping19.09×
09Hatsune MikuLiterature15.66×
10Angry BirdsGames15.48×
11Candy Crush SagaGames12.20×
12Final FantasyGames11.81×
13Daniel CraigMovies & TV11.44×
14Urban DictionaryInternet & Social Media7.98×
15Epic GamesGames7.94×
16CrunchyrollGames7.51×
17Massively multiplayer online gamesGames6.33×
18Action role-playing gameGames5.76×
19GameStopGames3.90×
20Mobile gameGames3.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mu Online audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mu Online audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.77×
Convenience OrientationPREMIUM1.75×
IndividualismJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mu Online audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
CreativityOPEN0.83×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mu Online have in United States?

Mu Online has an estimated audience of 588,174 people in United States, concentrated in Missouri and California.

02

What is the gender split and age of Mu Online fans?

31.1% of Mu Online fans are female, 68.9% are male, with an average age of 29.6 years.

03

Which brands do Mu Online fans like most?

Mu Online fans show strongest brand affinity for Diablo (series) (65.17×), Group buying (19.09×), and Candy Crush Saga (12.2×) over the country average.

04

Where do Mu Online fans live in United States?

Mu Online fans in United States are most concentrated in Missouri (reach ~70K), California (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mu Online fans also like?

Beyond Mu Online itself, the audience over-indexes on Group buying (19.09×), Candy Crush Saga (12.2×), Raspberry Pi (25.63×), and Final Fantasy (11.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Mu Online audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mu Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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