Ray Ban Meta Audience in Germany
Ray Ban Meta has an estimated audience of 719,218 people in Germany. 34.3% are female, 65.7% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Augmented reality, Office 365, Google Drive, Plant nursery, David Harbour.
The average Ray Ban Meta fan in Germany is 32.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Augmented reality, Office 365, Google Drive, with strongest over-indexing on Augmented reality (47.74× the country average). Demographically, the Ray Ban Meta audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Smartwear
Demographics of Ray Ban Meta fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 32.9 |
| Estimated audience size | 719,218 |
Audience persona
The typical Ray Ban Meta fan in Germany is more male, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Augmented reality.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,775 | 1.29× |
| Bayern | 136,626 | 1.18× |
| Baden-Württemberg | 109,774 | 1.12× |
| Niedersachsen | 69,527 | 1× |
| Hessen | 69,051 | 1.26× |
| Berlin | 39,225 | 1.22× |
| Rheinland-Pfalz | 35,251 | 0.98× |
| Sachsen | 26,832 | 0.76× |
| Schleswig-Holstein | 24,342 | 0.94× |
| Hamburg | 23,191 | 1.43× |
| Brandenburg | 19,180 | 0.86× |
| Sachsen-Anhalt | 12,600 | 0.68× |
| Thüringen | 12,510 | 0.68× |
| Mecklenburg-Vorpommern | 9,417 | 0.69× |
| Saarland | 7,691 | 0.87× |
| Bremen | 6,434 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Augmented reality | 47.74× | Technology & Electronics |
| Office 365 | 9.1× | Technology & Electronics |
| Google Drive | 7.1× | Technology & Electronics |
| Plant nursery | 6.99× | Home & Garden |
| David Harbour | 8.22× | Movies & TV |
| Eye care professional | 22.29× | Beauty & Wellness |
| GitHub | 5.31× | Internet & Social Media |
| Ariana Grande | 4.3× | Music & Radio |
| Sustainable energy | 2.67× | Home & Garden |
| Photocopier | 10.16× | Business & Career |
| House music | 2.31× | Music & Radio |
| JACK & JONES | 11.4× | Fashion & Accessoires |
| OVS | 32.78× | Fashion & Accessoires |
| Dr. Scholl's | 26.66× | Health |
| WebEx | 9.16× | Technology & Electronics |
| Internet café | 16.13× | Internet & Social Media |
| Livemusic | 2.08× | Music & Radio |
| Electric guitar | 2.85× | Music & Radio |
| Eyewear | 3.67× | Fashion & Accessoires |
| Payback | 2.76× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.15 |
| Sustainability | BALANCE | 1.58 |
| Individualism | JOY | 1.54 |
| Community Orientation | OPEN | 1.5 |
| Travelling | THRILL | 1.5 |
| Urban Lifestyle | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 8.6% |
| Italy | 8.6% |
See Ray Ban Meta audiences in other countries
More Smartwear audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Ray Ban Meta have in Germany?
Ray Ban Meta has an estimated audience of 719,218 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ray Ban Meta fans?
34.3% of Ray Ban Meta fans are female, 65.7% are male, with an average age of 32.9 years.
Which brands do Ray Ban Meta fans like most?
Ray Ban Meta fans show strongest brand affinity for Augmented reality (47.74×), Office 365 (9.1×), and Google Drive (7.1×) over the country average.
Where do Ray Ban Meta fans live in Germany?
Ray Ban Meta fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,775), Bayern (reach 136,626), and Baden-Württemberg (reach 109,774). These three regions account for the largest share of the active audience.
What other brands do Ray Ban Meta fans also like?
Beyond Ray Ban Meta itself, the audience over-indexes on Office 365 (9.1×), Google Drive (7.1×), Plant nursery (6.99×), and David Harbour (8.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ray Ban Meta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.