Mixed reality Audience in Germany
Mixed reality has an estimated audience of 442,475 people in Germany. 40.0% are female, 60.0% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Maps, ICloud, Virtual reality, Oculus Rift, Build-A-Bear Workshop.
The average Mixed reality fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Maps, ICloud, Virtual reality, with strongest over-indexing on Google Maps (7.53× the country average). Demographically, the Mixed reality audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Mixed reality fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 36.5 |
| Estimated audience size | 442,475 |
Audience persona
The typical Mixed reality fan in Germany is more male, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Maps.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,721 | 1.06× |
| Bayern | 78,143 | 1.1× |
| Baden-Württemberg | 69,252 | 1.15× |
| Niedersachsen | 44,661 | 1.04× |
| Hessen | 37,771 | 1.12× |
| Berlin | 24,817 | 1.25× |
| Sachsen | 21,053 | 0.97× |
| Rheinland-Pfalz | 20,654 | 0.93× |
| Schleswig-Holstein | 15,263 | 0.96× |
| Hamburg | 10,975 | 1.1× |
| Sachsen-Anhalt | 10,732 | 0.94× |
| Brandenburg | 10,062 | 0.73× |
| Thüringen | 9,399 | 0.83× |
| Mecklenburg-Vorpommern | 6,727 | 0.8× |
| Saarland | 4,746 | 0.87× |
| Bremen | 4,340 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 7.53× | Internet & Social Media |
| ICloud | 14.29× | Technology & Electronics |
| Virtual reality | 9.71× | Technology & Electronics |
| Oculus Rift | 29.15× | Technology & Electronics |
| Build-A-Bear Workshop | 34.08× | Kids & Family |
| Augmented reality | 12.9× | Technology & Electronics |
| Tagesschau | 2.07× | Movies & TV |
| Borussia Dortmund | 1.57× | Sports |
| Luvs | 42.38× | Kids & Family |
| GitHub | 5.16× | Internet & Social Media |
| Legoland | 6.18× | Travel & Leisure |
| Solar cell | 4.74× | Home & Garden |
| TechCrunch | 7.53× | Technology & Electronics |
| Pets | 1.52× | Pets & Animals |
| Google Drive | 3.48× | Technology & Electronics |
| Transfermarkt | 2.31× | Sports |
| Rick and Morty | 5.25× | Movies & TV |
| Payback | 3.58× | Shopping |
| Pokémon | 3.3× | Games |
| Automobiles | 1.65× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.76 |
| Risk Appetite | THRILL | 1.88 |
| Sustainability | BALANCE | 1.76 |
| Need for Security | CONSERVATISM | 1.7 |
| Career Orientation | POWER | 1.58 |
| Travelling | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Italy | 8.6% |
| United Kingdom | 5.6% |
See Mixed reality audiences in other countries
More Tech trend audiences in Germany
- Efficient energy use (7,855,231)
- Cloud computing (6,762,657)
- Artificial intelligence (6,021,041)
- Creative Commons (3,925,272)
- Home automation (3,907,529)
Frequently asked questions
How many fans does Mixed reality have in Germany?
Mixed reality has an estimated audience of 442,475 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mixed reality fans?
40.0% of Mixed reality fans are female, 60.0% are male, with an average age of 36.5 years.
Which brands do Mixed reality fans like most?
Mixed reality fans show strongest brand affinity for Google Maps (7.53×), ICloud (14.29×), and Virtual reality (9.71×) over the country average.
Where do Mixed reality fans live in Germany?
Mixed reality fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,721), Bayern (reach 78,143), and Baden-Württemberg (reach 69,252). These three regions account for the largest share of the active audience.
What other brands do Mixed reality fans also like?
Beyond Mixed reality itself, the audience over-indexes on ICloud (14.29×), Virtual reality (9.71×), Oculus Rift (29.15×), and Build-A-Bear Workshop (34.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mixed reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.