Rascasse Audience Intelligence

Mixed reality Audience in Germany

A data profile of the people who buy, follow and care about Mixed reality in Germany — modelled from more than twelve digital signal sources. Mixed reality has an estimated audience of 442,475 people in Germany.

#24among Tech trend in Germany#4978among Topic in Germany#543in Technology & Electronics

The average Mixed reality fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Oculus Rift, ICloud, Google Maps, with strongest over-indexing on Oculus Rift (77.67× the country average).

Demographically, the Mixed reality audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mixed reality fan in Germany is more male, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Oculus Rift.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mixed reality profile in Germany.

Audience size
442K
in Germany
Gender
40.0%♀
60.0% male
Age
36.5
average years
Country rank
#12917
Topic in Germany
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mixed reality fans

40.0% are female, 60.0% are male, average age 36.5.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Mixed reality audience in Germany
MetricValue
Female40.0%
Male60.0%
Average age36.5
Estimated audience size442,475
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Mixed reality audience in Germany
Age bracketShare%
16-1920%
20-2925%
30-3928%
40-4915%
50+12%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Mixed reality audience comes from Germany.

Worldwide audience distribution share by country for Mixed reality
CountryShare
United States29.2%
Italy8.6%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mixed reality audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mixed reality fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.14×
02Baden-Württemberg~70K1.10×
03Bremen~4K1.09×
04Bayern~80K1.08×
05Hessen~40K1.07×
06Hamburg~10K1.05×
07Nordrhein-Westfalen~100K1.02×
08Niedersachsen~40K1.01×
09Sachsen~20K0.99×
10Saarland~5K0.99×
11Schleswig-Holstein~20K0.98×
12Sachsen-Anhalt~10K0.96×
13Rheinland-Pfalz~20K0.95×
14Thüringen~10K0.95×
15Mecklenburg-Vorpommern~8K0.92×
16Brandenburg~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Mixed reality, Germany
0.86×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mixed reality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mixed reality audience
#·InterestCategoryAffinity×
01Oculus RiftTechnology & Electronics77.67×
02Build-A-Bear WorkshopKids & Family34.77×
03LuvsKids & Family28.06×
04Augmented realityTechnology & Electronics21.59×
05ICloudTechnology & Electronics14.12×
06Google TrendsInternet & Social Media11.12×
07Virtual realityTechnology & Electronics10.57×
08MinecraftGames7.37×
09Google MapsInternet & Social Media6.27×
10LegolandTravel & Leisure5.32×
11Solar cellHome & Garden5.14×
12VotingPolitics & Society5.07×
13HugendubelShopping4.28×
14Photovoltaic systemHome & Garden4.14×
15Solar powerHome & Garden2.83×
16PhotovoltaicsHome & Garden2.69×
17Google DriveTechnology & Electronics2.67×
18SupermanMovies & TV2.31×
19RyanairTravel & Leisure2.20×
20Online newspaperNews2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mixed reality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mixed reality audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.09×
Early Adopter MentalityPOWER2.02×
Career OrientationPOWER1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mixed reality audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.39×
DIY MentalityTHRILL0.58×
Healthy LifestyleBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mixed reality have in Germany?

Mixed reality has an estimated audience of 442,475 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mixed reality fans?

40.0% of Mixed reality fans are female, 60.0% are male, with an average age of 36.5 years.

03

Which brands do Mixed reality fans like most?

Mixed reality fans show strongest brand affinity for Oculus Rift (77.67×), ICloud (14.12×), and Google Maps (6.27×) over the country average.

04

Where do Mixed reality fans live in Germany?

Mixed reality fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mixed reality fans also like?

Beyond Mixed reality itself, the audience over-indexes on ICloud (14.12×), Google Maps (6.27×), Augmented reality (21.59×), and Virtual reality (10.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in Germany

See Mixed reality audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mixed reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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