Rascasse Audience Intelligence

European driving licence Audience in Germany

A data profile of the people who buy, follow and care about European driving licence in Germany — modelled from more than twelve digital signal sources. European driving licence has an estimated audience of 234,907 people in Germany.

#6927among Topic in Germany#870in Cars & Mobility

The average European driving licence fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include LeasePlan, Ai Weiwei, CHECK24, with strongest over-indexing on LeasePlan (30.11× the country average).

Demographically, the European driving licence audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical European driving licence fan in Germany is more male, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for LeasePlan.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the European driving licence profile in Germany.

Audience size
235K
in Germany
Gender
23.2%♀
76.8% male
Age
39.9
average years
Country rank
#20475
Topic in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of European driving licence fans

23.2% are female, 76.8% are male, average age 39.9.

Fig. 02

Gender split

23.2%
Female
76.8%
Male
Demographic split for European driving licence audience in Germany
MetricValue
Female23.2%
Male76.8%
Average age39.9
Estimated audience size234,907
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the European driving licence audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

15.7%

of the worldwide European driving licence audience comes from Germany.

Worldwide audience distribution share by country for European driving licence
CountryShare
Germany15.7%
United States13.3%
United Kingdom11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the European driving licence audience in Germany is strongest.

Fig. 05

Top regions by affinity

European driving licence fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~30K1.27×
02Hamburg~6K1.15×
03Sachsen~10K1.11×
04Bayern~40K1.04×
05Thüringen~6K1.01×
06Hessen~20K1.00×
07Rheinland-Pfalz~10K1.00×
08Brandenburg~7K1.00×
09Sachsen-Anhalt~6K0.99×
10Bremen~2K0.99×
11Nordrhein-Westfalen~50K0.98×
12Baden-Württemberg~30K0.96×
13Schleswig-Holstein~8K0.96×
14Mecklenburg-Vorpommern~4K0.89×
15Berlin~9K0.88×
16Saarland~3K0.87×
Fig. 06

Affinity by region

Affinity by region — European driving licence, Germany
0.87×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the European driving licence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for European driving licence audience
#·InterestCategoryAffinity×
01Driving SchoolCars & Mobility56.41×
02Ai WeiweiArts & Culture47.33×
03LeasePlanBusiness & Career30.11×
04Superbike racingCars & Mobility20.00×
05ChandelierHome & Garden17.50×
06Driving testCars & Mobility11.89×
07Driver's educationCars & Mobility7.25×
08Sandra BullockMovies & TV5.64×
09Max VerstappenSports5.49×
10Risk managementBusiness & Career4.95×
11EssoCars & Mobility3.95×
12CHECK24Business & Career3.74×
13Solar energyHome & Garden3.72×
14Aral AGCars & Mobility3.63×
15TipicoGames3.08×
16AutoScout24Cars & Mobility2.91×
17PostbankBusiness & Career2.71×
18CommerzbankBusiness & Career2.13×
19Deutsche BahnCars & Mobility2.04×
20WhatsAppInternet & Social Media1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the European driving licence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by European driving licence audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.76×
Career OrientationPOWER1.59×
SpiritualityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by European driving licence audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.47×
CreativityOPEN0.56×
SustainabilityBALANCE0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does European driving licence have in Germany?

European driving licence has an estimated audience of 234,907 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of European driving licence fans?

23.2% of European driving licence fans are female, 76.8% are male, with an average age of 39.9 years.

03

Which brands do European driving licence fans like most?

European driving licence fans show strongest brand affinity for LeasePlan (30.11×), Ai Weiwei (47.33×), and CHECK24 (3.74×) over the country average.

04

Where do European driving licence fans live in Germany?

European driving licence fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do European driving licence fans also like?

Beyond European driving licence itself, the audience over-indexes on Ai Weiwei (47.33×), CHECK24 (3.74×), Driving School (56.41×), and Chandelier (17.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See European driving licence audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for European driving licence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →