European driving licence Audience in Germany
European driving licence has an estimated audience of 234,907 people in Germany. 23.2% are female, 76.8% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Pillow, Gil Ofarim, Cocktail, Headhunters (film).
The average European driving licence fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Pillow, Gil Ofarim, with strongest over-indexing on Progressive rock (4.05× the country average). Demographically, the European driving licence audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of European driving licence fans
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 39.9 |
| Estimated audience size | 234,907 |
Audience persona
The typical European driving licence fan in Germany is more male, around 39.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,808 | 1.01× |
| Bayern | 40,316 | 1.07× |
| Baden-Württemberg | 31,050 | 0.97× |
| Niedersachsen | 29,426 | 1.29× |
| Hessen | 17,971 | 1× |
| Sachsen | 12,964 | 1.13× |
| Rheinland-Pfalz | 11,827 | 1× |
| Berlin | 9,485 | 0.9× |
| Schleswig-Holstein | 7,941 | 0.94× |
| Brandenburg | 7,332 | 1.01× |
| Hamburg | 6,241 | 1.18× |
| Thüringen | 5,981 | 1× |
| Sachsen-Anhalt | 5,882 | 0.97× |
| Mecklenburg-Vorpommern | 3,710 | 0.83× |
| Saarland | 2,208 | 0.77× |
| Bremen | 1,903 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.05× | Music & Radio |
| Pillow | 2.73× | Home & Garden |
| Gil Ofarim | 2.23× | Music & Radio |
| Cocktail | 2.06× | Food & Beverages |
| Headhunters (film) | 8.02× | Movies & TV |
| Ultimate Soccer Manager | 16.41× | Games |
| VfL Wolfsburg | 2.32× | Sports |
| Natural rubber | 2.87× | Cars & Mobility |
| Video izle | 4.11× | |
| Haberler | 1.5× | News |
| Urban Outfitters | 1.76× | Shopping |
| Urban horticulture | 1.52× | Home & Garden |
| Circular economy | 4.3× | Business & Career |
| MK | 2.37× | Music & Radio |
| Word-of-mouth marketing | 11.79× | Business & Career |
| Fairy godmother | 14.92× | Literature |
| Standing rib roast | 4.98× | Food & Beverages |
| Minestrone | 1.54× | Food & Beverages |
| Molly Hatchet | 7.75× | Music & Radio |
| Schweinshaxe | 2.82× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.49 |
| Need for Security | CONSERVATISM | 1.46 |
| Sports Activity | POWER | 1.45 |
| Community Orientation | OPEN | 1.29 |
| Career Orientation | POWER | 1.29 |
| Early Adopter Mentality | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.7% |
| United States | 13.3% |
| United Kingdom | 11.3% |
See European driving licence audiences in other countries
- European driving licence — United States
- European driving licence — United Kingdom
- European driving licence — France
- European driving licence — Italy
- European driving licence — Spain
- European driving licence — Brazil
- European driving licence — Japan
- European driving licence — South Korea
- European driving licence — India
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does European driving licence have in Germany?
European driving licence has an estimated audience of 234,907 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of European driving licence fans?
23.2% of European driving licence fans are female, 76.8% are male, with an average age of 39.9 years.
Which brands do European driving licence fans like most?
European driving licence fans show strongest brand affinity for Progressive rock (4.05×), Pillow (2.73×), and Gil Ofarim (2.23×) over the country average.
Where do European driving licence fans live in Germany?
European driving licence fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,808), Bayern (reach 40,316), and Baden-Württemberg (reach 31,050). These three regions account for the largest share of the active audience.
What other brands do European driving licence fans also like?
Beyond European driving licence itself, the audience over-indexes on Pillow (2.73×), Gil Ofarim (2.23×), Cocktail (2.06×), and Headhunters (film) (8.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for European driving licence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.