Huizen Audience in Germany
Huizen has an estimated audience of 236,825 people in Germany. 52.7% are female, 47.3% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: The Happiness Project, Hazarajat, Ellmau, Gil Ofarim, Colour Haze.
The average Huizen fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include The Happiness Project, Hazarajat, Ellmau, with strongest over-indexing on The Happiness Project (178.2× the country average). Demographically, the Huizen audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Huizen fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 39.3 |
| Estimated audience size | 236,825 |
Audience persona
The typical Huizen fan in Germany is balanced, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for The Happiness Project.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,457 | 2.4× |
| Baden-Württemberg | 36,120 | 1.12× |
| Niedersachsen | 33,031 | 1.44× |
| Bayern | 27,391 | 0.72× |
| Hessen | 23,108 | 1.28× |
| Rheinland-Pfalz | 17,076 | 1.44× |
| Berlin | 8,607 | 0.81× |
| Sachsen | 6,934 | 0.6× |
| Schleswig-Holstein | 5,742 | 0.68× |
| Thüringen | 4,356 | 0.72× |
| Hamburg | 4,206 | 0.79× |
| Brandenburg | 3,921 | 0.53× |
| Sachsen-Anhalt | 3,570 | 0.58× |
| Mecklenburg-Vorpommern | 3,140 | 0.69× |
| Saarland | 2,659 | 0.91× |
| Bremen | 2,609 | 1.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Happiness Project | 178.2× | Literature |
| Hazarajat | 42.25× | Travel & Leisure |
| Ellmau | 20× | Travel & Leisure |
| Gil Ofarim | 2.44× | Music & Radio |
| Colour Haze | 27.41× | Music & Radio |
| Mechanic | 3.09× | Cars & Mobility |
| Home Office | 1.56× | Business & Career |
| Progressive rock | 1.9× | Music & Radio |
| Natural rubber | 1.98× | Cars & Mobility |
| Video izle | 2.68× | |
| Memphis May Fire | 19× | Music & Radio |
| Home Delivery | 1.77× | Food & Beverages |
| Equinix | 5.7× | Business & Career |
| Bank account | 1.63× | Business & Career |
| Carrie (novel) | 2.98× | Literature |
| Jaguar F-Pace | 3.36× | Cars & Mobility |
| Information sensitivity | 2.74× | Technology & Electronics |
| Hauser & Wirth | 4.24× | Arts & Culture |
| Muş | 9.93× | Travel & Leisure |
| Medieval fantasy | 5.42× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.09 |
| Quality Awareness | PREMIUM | 1.81 |
| Early Adopter Mentality | POWER | 1.7 |
| Sustainability | BALANCE | 1.51 |
| Luxury Orientation | PREMIUM | 1.48 |
| Career Orientation | POWER | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 40.0% |
| Belgium | 12.0% |
| Germany | 10.9% |
See Huizen audiences in other countries
More Travel & Leisure audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
Frequently asked questions
How many fans does Huizen have in Germany?
Huizen has an estimated audience of 236,825 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Huizen fans?
52.7% of Huizen fans are female, 47.3% are male, with an average age of 39.3 years.
Which brands do Huizen fans like most?
Huizen fans show strongest brand affinity for The Happiness Project (178.2×), Hazarajat (42.25×), and Ellmau (20×) over the country average.
Where do Huizen fans live in Germany?
Huizen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,457), Baden-Württemberg (reach 36,120), and Niedersachsen (reach 33,031). These three regions account for the largest share of the active audience.
What other brands do Huizen fans also like?
Beyond Huizen itself, the audience over-indexes on Hazarajat (42.25×), Ellmau (20×), Gil Ofarim (2.44×), and Colour Haze (27.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Huizen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.