Huizen Audience in Germany
A data profile of the people who buy, follow and care about Huizen in Germany — modelled from more than twelve digital signal sources. Huizen has an estimated audience of 236,825 people in Germany.
The average Huizen fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.
Top brand affinities include HMV, LeasePlan, Porsche Cayenne, with strongest over-indexing on HMV (192.15× the country average).
Demographically, the Huizen audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Huizen fan in Germany is balanced, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for HMV.
At a glance
The key figures that characterise the Huizen profile in Germany.
Search interest · 12-month trend
Demographics of Huizen fans
52.7% are female, 47.3% are male, average age 39.3.
Gender split
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 39.3 |
| Estimated audience size | 236,825 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Huizen audience comes from Germany.
| Country | Share |
|---|---|
| Netherlands | 40.0% |
| Belgium | 12.0% |
| Germany | 10.9% |
Geography
Where the Huizen audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 2.23× | |
| 02 | Rheinland-Pfalz | ~20K | 1.35× | |
| 03 | Niedersachsen | ~30K | 1.33× | |
| 04 | Hessen | ~20K | 1.26× | |
| 05 | Bremen | ~2K | 1.10× | |
| 06 | Baden-Württemberg | ~30K | 1.08× | |
| 07 | Saarland | ~3K | 0.98× | |
| 08 | Mecklenburg-Vorpommern | ~4K | 0.91× | |
| 09 | Thüringen | ~5K | 0.90× | |
| 10 | Sachsen-Anhalt | ~5K | 0.87× | |
| 11 | Hamburg | ~5K | 0.87× | |
| 12 | Schleswig-Holstein | ~7K | 0.85× | |
| 13 | Sachsen | ~10K | 0.84× | |
| 14 | Brandenburg | ~6K | 0.84× | |
| 15 | Berlin | ~9K | 0.82× | |
| 16 | Bayern | ~30K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Huizen audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HMV | Music & Radio | 192.15× | ||
| 02 | LeasePlan | Business & Career | 43.70× | ||
| 03 | Debby Ryan | Movies & TV | 34.83× | ||
| 04 | Thiago Silva | Sports | 22.10× | ||
| 05 | Luka Modrić | Sports | 20.00× | ||
| 06 | Ronaldinho | Sports | 19.60× | ||
| 07 | Porsche Cayenne | Cars & Mobility | 18.08× | ||
| 08 | Vimeo | Movies & TV | 16.40× | ||
| 09 | Ruby Rose | Movies & TV | 14.40× | ||
| 10 | Festool | Home & Garden | 12.91× | ||
| 11 | Norman Reedus | Movies & TV | 12.37× | ||
| 12 | BMW X5 | Cars & Mobility | 11.12× | ||
| 13 | Richard Gere | Movies & TV | 9.97× | ||
| 14 | MoneyGram | Business & Career | 7.08× | ||
| 15 | Pillow | Home & Garden | 5.09× | ||
| 16 | Great Dane | Pets & Animals | 4.25× | ||
| 17 | Esso | Cars & Mobility | 3.12× | ||
| 18 | Alcoholic beverages | Food & Beverages | 2.07× | ||
| 19 | Recipes | Food & Beverages | 1.94× | ||
| 20 | Lidl | Shopping | 1.90× |
Personality of the Huizen audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.82× | |
| Spirituality | BALANCE | 1.64× | |
| Quality Awareness | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| DIY Mentality | THRILL | 0.73× | |
| Creativity | OPEN | 0.76× |
Frequently asked questions
How many fans does Huizen have in Germany?
Huizen has an estimated audience of 236,825 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Huizen fans?
52.7% of Huizen fans are female, 47.3% are male, with an average age of 39.3 years.
Which brands do Huizen fans like most?
Huizen fans show strongest brand affinity for HMV (192.15×), LeasePlan (43.7×), and Porsche Cayenne (18.08×) over the country average.
Where do Huizen fans live in Germany?
Huizen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~30K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Huizen fans also like?
Beyond Huizen itself, the audience over-indexes on LeasePlan (43.7×), Porsche Cayenne (18.08×), Ronaldinho (19.6×), and Luka Modrić (20×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Huizen audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Huizen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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