Vimeo Audience in Germany
Vimeo has an estimated audience of 454,154 people in Germany. 42.1% are female, 57.9% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dreamstime, Shutterstock, CapCut, Corel VideoStudio, Fotolia.
The average Vimeo fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dreamstime, Shutterstock, CapCut, with strongest over-indexing on Dreamstime (143.6× the country average). Demographically, the Vimeo audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of Vimeo fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 41.9 |
| Estimated audience size | 454,154 |
Audience persona
The typical Vimeo fan in Germany is more male, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Dreamstime.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,297 | 1.04× |
| Bayern | 81,968 | 1.12× |
| Baden-Württemberg | 67,807 | 1.09× |
| Hessen | 44,550 | 1.29× |
| Berlin | 43,263 | 2.13× |
| Niedersachsen | 35,580 | 0.81× |
| Rheinland-Pfalz | 20,715 | 0.91× |
| Sachsen | 19,182 | 0.86× |
| Schleswig-Holstein | 14,975 | 0.92× |
| Hamburg | 13,495 | 1.31× |
| Brandenburg | 11,439 | 0.81× |
| Thüringen | 8,856 | 0.77× |
| Sachsen-Anhalt | 7,039 | 0.6× |
| Mecklenburg-Vorpommern | 5,288 | 0.61× |
| Saarland | 4,070 | 0.73× |
| Bremen | 3,880 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dreamstime | 143.6× | Business & Career |
| Shutterstock | 38.83× | Internet & Social Media |
| CapCut | 16.33× | Technology & Electronics |
| Corel VideoStudio | 92.51× | |
| Fotolia | 74.05× | Business & Career |
| Film director | 16.52× | Movies & TV |
| Foam rolling | 73.06× | Sports |
| Giphy | 28.55× | Technology & Electronics |
| Smosh | 68.12× | Movies & TV |
| Boing Boing | 60.82× | Internet & Social Media |
| Barbie | 3.38× | Movies & TV |
| Deutsche Bahn | 2.81× | Cars & Mobility |
| 2.57× | Internet & Social Media | |
| Germany | 1.67× | Travel & Leisure |
| Basic Instinct | 14.62× | Movies & TV |
| X | 2.47× | Internet & Social Media |
| EBay | 2.28× | Shopping |
| Nick Frost | 14.86× | Movies & TV |
| Discount stores | 2× | Shopping |
| IMovie | 31.6× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.86 |
| Early Adopter Mentality | POWER | 1.62 |
| Tradition | CONSERVATISM | 1.49 |
| Indulgence | JOY | 1.38 |
| Sustainability | BALANCE | 1.37 |
| Community Orientation | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| China | 12.4% |
| Japan | 6.3% |
See Vimeo audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Vimeo have in Germany?
Vimeo has an estimated audience of 454,154 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vimeo fans?
42.1% of Vimeo fans are female, 57.9% are male, with an average age of 41.9 years.
Which brands do Vimeo fans like most?
Vimeo fans show strongest brand affinity for Dreamstime (143.6×), Shutterstock (38.83×), and CapCut (16.33×) over the country average.
Where do Vimeo fans live in Germany?
Vimeo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,297), Bayern (reach 81,968), and Baden-Württemberg (reach 67,807). These three regions account for the largest share of the active audience.
What other brands do Vimeo fans also like?
Beyond Vimeo itself, the audience over-indexes on Shutterstock (38.83×), CapCut (16.33×), Corel VideoStudio (92.51×), and Fotolia (74.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vimeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.