Vimeo Audience in Germany
A data profile of the people who buy, follow and care about Vimeo in Germany — modelled from more than twelve digital signal sources. Vimeo has an estimated audience of 445,944 people in Germany.
The average Vimeo fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Dreamstime, Shutterstock, CapCut, with strongest over-indexing on Dreamstime (143.6× the country average).
Demographically, the Vimeo audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Vimeo fan in Germany is more male, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Dreamstime.
At a glance
The key figures that characterise the Vimeo profile in Germany.
Search interest · 12-month trend
Audience demographics of Vimeo
42.1% are female, 57.9% are male, average age 41.9.
Gender split
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 41.9 |
| Estimated audience size | 445,944 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Vimeo audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.6% |
| China | 12.4% |
| Japan | 6.3% |
Geography
Where the Vimeo audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 2.07× | |
| 02 | Hamburg | ~10K | 1.30× | |
| 03 | Hessen | ~40K | 1.25× | |
| 04 | Bayern | ~80K | 1.11× | |
| 05 | Baden-Württemberg | ~70K | 1.07× | |
| 06 | Bremen | ~4K | 1.05× | |
| 07 | Nordrhein-Westfalen | ~100K | 1.01× | |
| 08 | Rheinland-Pfalz | ~20K | 0.90× | |
| 09 | Schleswig-Holstein | ~10K | 0.90× | |
| 10 | Sachsen | ~20K | 0.87× | |
| 11 | Brandenburg | ~10K | 0.84× | |
| 12 | Thüringen | ~9K | 0.80× | |
| 13 | Niedersachsen | ~40K | 0.79× | |
| 14 | Saarland | ~4K | 0.79× | |
| 15 | Mecklenburg-Vorpommern | ~6K | 0.67× | |
| 16 | Sachsen-Anhalt | ~8K | 0.64× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Vimeo audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dreamstime | Business & Career | 143.60× | ||
| 02 | Corel VideoStudio | Topic | 92.51× | ||
| 03 | Fotolia | Business & Career | 74.05× | ||
| 04 | Foam rolling | Sports | 73.06× | ||
| 05 | Smosh | Movies & TV | 68.12× | ||
| 06 | Boing Boing | Internet & Social Media | 60.82× | ||
| 07 | Shutterstock | Internet & Social Media | 38.83× | ||
| 08 | Giphy | Technology & Electronics | 28.55× | ||
| 09 | Film director | Movies & TV | 16.52× | ||
| 10 | CapCut | Technology & Electronics | 16.33× | ||
| 11 | Barbie | Movies & TV | 3.38× | ||
| 12 | Streaming media | Technology & Electronics | 2.83× | ||
| 13 | Deutsche Bahn | Cars & Mobility | 2.81× | ||
| 14 | Internet & Social Media | 2.57× | |||
| 15 | X | Internet & Social Media | 2.47× | ||
| 16 | Internet & Social Media | 2.36× | |||
| 17 | EBay | Shopping | 2.28× | ||
| 18 | Discount stores | Shopping | 2.00× | ||
| 19 | YouTube | Movies & TV | 1.94× | ||
| 20 | Germany | Travel & Leisure | 1.67× |
Personality of the Vimeo audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.16× | |
| Spirituality | BALANCE | 2.09× | |
| Need for Security | CONSERVATISM | 2.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.09× | |
| Individualism | JOY | 1.21× | |
| Urban Lifestyle | OPEN | 1.23× |
Frequently asked questions
How many fans does Vimeo have in Germany?
Vimeo has an estimated audience of 445,944 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vimeo fans?
42.1% of Vimeo fans are female, 57.9% are male, with an average age of 41.9 years.
Which brands do Vimeo fans like most?
Vimeo fans show strongest brand affinity for Dreamstime (143.6×), Shutterstock (38.83×), and CapCut (16.33×) over the country average.
Where do Vimeo fans live in Germany?
Vimeo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Vimeo fans also like?
Beyond Vimeo itself, the audience over-indexes on Shutterstock (38.83×), CapCut (16.33×), Corel VideoStudio (92.51×), and Fotolia (74.05×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Spotify (18,349,422)
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- YouTube Music (4,899,599)
See Vimeo audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vimeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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