Grand Slam (tennis) Audience in United States

Grand Slam (tennis) has an estimated audience of 1,814,252 people in United States. 36.0% are female, 64.0% are male, average age 38.4. Top regions: Minnesota, Texas, California. Top brand affinities: Finnair, US Open (tennis), Andy Murray, Venus Williams, Roland Garros.

The average Grand Slam (tennis) fan in United States is 38.4 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Texas, California. Top brand affinities include Finnair, US Open (tennis), Andy Murray, with strongest over-indexing on Finnair (675× the country average). Demographically, the Grand Slam (tennis) audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Tennis

Demographics of Grand Slam (tennis) fans

Demographic split for Grand Slam (tennis) audience in United States
MetricValue
Female36.0%
Male64.0%
Average age38.4
Estimated audience size1,814,252

Audience persona

The typical Grand Slam (tennis) fan in United States is more male, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Grand Slam (tennis) in United States
RegionReachAffinity
Minnesota357,95813.77×
Texas315,9942.03×
California159,2760.8×
New York112,7761.11×
Florida66,6060.54×
Mississippi64,5314.32×
Georgia59,2541.06×
Massachusetts53,0961.49×
Pennsylvania48,0130.79×
Missouri44,0291.51×
North Carolina37,3800.68×
Illinois33,8460.56×
New Jersey33,5540.73×
Ohio29,1030.52×
Tennessee26,0400.72×
Alabama24,8240.98×
Virginia24,7360.56×
New Hampshire24,1383.38×
Michigan19,7470.42×
Arizona16,6870.45×
Washington16,6580.46×
Wisconsin16,1060.59×
Maryland15,9350.51×
South Carolina15,4580.57×
Louisiana14,9250.64×
Colorado14,3600.5×
Indiana12,6780.38×
Kansas10,9010.76×
Arkansas10,4640.7×
Connecticut10,3060.57×
Kentucky9,5550.42×
Oklahoma9,1260.45×
Nevada8,8860.51×
Oregon8,4420.41×
Iowa8,4120.56×
Utah5,9560.37×
Idaho4,0520.45×
Hawaii3,9930.51×
Washington, District of Columbia3,7050.68×
Delaware3,2380.65×
Nebraska3,1980.35×
New Mexico3,0930.34×
West Virginia2,7760.33×
Maine2,2040.34×
Rhode Island2,0800.36×
Alaska2,0620.53×
Montana1,9140.38×
North Dakota1,7910.48×
South Dakota1,4000.33×
Vermont1,1180.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grand Slam (tennis) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
US Open (tennis)39.95×Sports
Andy Murray125.74×Sports
Venus Williams37.29×Sports
Roland Garros52.12×Sports
Novak Djokovic18.85×Sports
Rafael Nadal33.91×Sports
ATP World Tour Masters 100055.76×Sports
The Championships, Wimbledon17.07×Sports
Roger Federer30×Sports
Serena Williams16.44×Sports
Davis Cup19.55×Sports
Capital One3.74×Business & Career
Houston Astros7.38×Sports
Maria Sharapova19.76×Sports
Diane Keaton4.6×Movies & TV
Google Maps2.6×Internet & Social Media
Tennis3.85×Sports
Digital camera5.17×Technology & Electronics
Aaron Rodgers3.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grand Slam (tennis) audience
TraitClusterScore
Luxury OrientationPREMIUM1.82
Sports ActivityPOWER1.37
Quality AwarenessPREMIUM1.3
SustainabilityBALANCE1.24
LGBTQ+ IdentityOPEN1.23
Design AffinityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Grand Slam (tennis)
CountryShare
United States17.7%
Japan14.0%
Italy10.9%

See Grand Slam (tennis) audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Grand Slam (tennis) have in United States?

Grand Slam (tennis) has an estimated audience of 1,814,252 people in United States, concentrated in Minnesota and Texas.

What is the gender split and age of Grand Slam (tennis) fans?

36.0% of Grand Slam (tennis) fans are female, 64.0% are male, with an average age of 38.4 years.

Which brands do Grand Slam (tennis) fans like most?

Grand Slam (tennis) fans show strongest brand affinity for Finnair (675×), US Open (tennis) (39.95×), and Andy Murray (125.74×) over the country average.

Where do Grand Slam (tennis) fans live in United States?

Grand Slam (tennis) fans in United States are most concentrated in Minnesota (reach 357,958), Texas (reach 315,994), and California (reach 159,276). These three regions account for the largest share of the active audience.

What other brands do Grand Slam (tennis) fans also like?

Beyond Grand Slam (tennis) itself, the audience over-indexes on US Open (tennis) (39.95×), Andy Murray (125.74×), Venus Williams (37.29×), and Roland Garros (52.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Slam (tennis). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.