Rascasse Audience Intelligence

Grand Slam (tennis) Audience in United States

A data profile of the people who buy, follow and care about Grand Slam (tennis) in United States — modelled from more than twelve digital signal sources. Grand Slam (tennis) has an estimated audience of 1,813,632 people in United States.

#28among Tennis in United States#181among Event in United States#1372in Sports

The average Grand Slam (tennis) fan in United States is 38.4 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Texas, California.

Top brand affinities include US Open (tennis), Roland Garros, Andy Murray, with strongest over-indexing on US Open (tennis) (46.8× the country average).

Demographically, the Grand Slam (tennis) audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grand Slam (tennis) fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for US Open (tennis).

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grand Slam (tennis) profile in United States.

Audience size
1.8M
in United States
Gender
36.0%♀
64.0% male
Age
38.4
average years
Country rank
#15364
Event in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grand Slam (tennis) fans

36.0% are female, 64.0% are male, average age 38.4.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Grand Slam (tennis) audience in United States
MetricValue
Female36.0%
Male64.0%
Average age38.4
Estimated audience size1,813,632
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Grand Slam (tennis) audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3918%
40-4921%
50+20%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Grand Slam (tennis) audience comes from United States.

Worldwide audience distribution share by country for Grand Slam (tennis)
CountryShare
United States16.6%
Japan13.2%
Italy10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grand Slam (tennis) audience in United States is strongest.

Fig. 05

Top regions by affinity

Grand Slam (tennis) fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~400K13.48×
02Mississippi~80K5.31×
03New Hampshire~20K3.36×
04Texas~300K2.03×
05Missouri~40K1.51×
06Massachusetts~50K1.33×
07New York~100K1.05×
08Georgia~60K1.00×
09Arkansas~10K0.97×
10Alabama~20K0.95×
11Kansas~10K0.81×
12Tennessee~30K0.74×
13Delaware~4K0.73×
14Pennsylvania~40K0.72×
15Alaska~3K0.72×
16California~100K0.71×
17Louisiana~20K0.70×
18Washington, District of Columbia~4K0.70×
19North Dakota~3K0.68×
20New Jersey~30K0.67×
21Vermont~2K0.65×
22North Carolina~30K0.64×
23Wisconsin~20K0.62×
24South Dakota~3K0.62×
25Hawaii~5K0.60×
26Montana~3K0.60×
27Oklahoma~10K0.59×
28Iowa~9K0.59×
29South Carolina~20K0.58×
30Connecticut~10K0.58×
31Idaho~5K0.57×
32Rhode Island~3K0.56×
33Illinois~30K0.54×
34West Virginia~5K0.54×
35Maine~3K0.54×
36Virginia~20K0.53×
37Kentucky~10K0.53×
38Nevada~9K0.53×
39Florida~60K0.52×
40Washington~20K0.52×
41Maryland~20K0.51×
42Colorado~10K0.51×
43Ohio~30K0.50×
44Nebraska~5K0.50×
45New Mexico~5K0.50×
46Arizona~20K0.46×
47Oregon~9K0.45×
48Utah~7K0.44×
49Michigan~20K0.42×
50Indiana~10K0.42×
Fig. 06

Affinity by region

Affinity by region — Grand Slam (tennis), United States
0.42×1.00×13.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grand Slam (tennis) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grand Slam (tennis) audience
#·InterestCategoryAffinity×
01Andy MurraySports102.58×
02Angelique KerberSports76.19×
03Roland GarrosSports57.14×
04US Open (tennis)Sports46.80×
05ATP World Tour Masters 1000Sports45.37×
06Rafael NadalSports26.60×
07Roger FedererSports25.49×
08Maria SharapovaSports23.94×
09The Championships, WimbledonSports16.22×
10Serena WilliamsSports15.38×
11Davis CupSports14.52×
12Venus WilliamsSports13.42×
13Alexander ZverevSports12.81×
14Borussia DortmundSports8.28×
15Novak DjokovicSports6.89×
16Digital cameraTechnology & Electronics4.89×
17TennisSports3.85×
18Diane KeatonMovies & TV2.50×
19PGA TourSports2.18×
20FIFA World CupSports1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grand Slam (tennis) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grand Slam (tennis) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
Luxury OrientationPREMIUM1.33×
Risk AppetiteTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grand Slam (tennis) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.46×
Social Media UsageJOY0.78×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grand Slam (tennis) have in United States?

Grand Slam (tennis) has an estimated audience of 1,813,632 people in United States, concentrated in Minnesota and Texas.

02

What is the gender split and age of Grand Slam (tennis) fans?

36.0% of Grand Slam (tennis) fans are female, 64.0% are male, with an average age of 38.4 years.

03

Which brands do Grand Slam (tennis) fans like most?

Grand Slam (tennis) fans show strongest brand affinity for US Open (tennis) (46.8×), Roland Garros (57.14×), and Andy Murray (102.58×) over the country average.

04

Where do Grand Slam (tennis) fans live in United States?

Grand Slam (tennis) fans in United States are most concentrated in Minnesota (reach ~400K), Texas (reach ~300K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Grand Slam (tennis) fans also like?

Beyond Grand Slam (tennis) itself, the audience over-indexes on Roland Garros (57.14×), Andy Murray (102.58×), Serena Williams (15.38×), and The Championships, Wimbledon (16.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in United States

See Grand Slam (tennis) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Slam (tennis). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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