Rascasse Audience Intelligence

Bierkönig Audience in Germany

A data profile of the people who buy, follow and care about Bierkönig in Germany — modelled from more than twelve digital signal sources. Bierkönig has an estimated audience of 382,328 people in Germany.

#28among POI in Germany#1327among POI in Germany#1161in Travel & Leisure

The average Bierkönig fan in Germany is 33.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Beatrice Egli, Florian Silbereisen, Helene Fischer, with strongest over-indexing on Beatrice Egli (10.29× the country average).

Demographically, the Bierkönig audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Tradition, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bierkönig fan in Germany is more male, around 33.0 years old, with strong Tradition tendencies and a notable affinity for Beatrice Egli.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bierkönig profile in Germany.

Audience size
382K
in Germany
Gender
41.6%♀
58.4% male
Age
33.0
average years
Country rank
#14530
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bierkönig fans

41.6% are female, 58.4% are male, average age 33.0.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Bierkönig audience in Germany
MetricValue
Female41.6%
Male58.4%
Average age33.0
Estimated audience size382,328
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Bierkönig audience in Germany
Age bracketShare%
16-1931%
20-2929%
30-3917%
40-4914%
50+8%
Fig. 04

Worldwide distribution

59.3%

of the worldwide Bierkönig audience comes from Germany.

Worldwide audience distribution share by country for Bierkönig
CountryShare
Germany59.3%
Spain22.9%
Austria5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bierkönig audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bierkönig fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~90K1.42×
02Baden-Württemberg~70K1.39×
03Rheinland-Pfalz~30K1.39×
04Saarland~6K1.21×
05Niedersachsen~40K1.18×
06Hessen~30K1.18×
07Nordrhein-Westfalen~90K1.06×
08Hamburg~8K0.96×
09Schleswig-Holstein~10K0.92×
10Sachsen~20K0.84×
11Brandenburg~10K0.81×
12Bremen~3K0.81×
13Sachsen-Anhalt~8K0.80×
14Thüringen~8K0.79×
15Mecklenburg-Vorpommern~5K0.71×
16Berlin~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Bierkönig, Germany
0.70×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bierkönig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bierkönig audience
#·InterestCategoryAffinity×
01Mickie KrauseMusic & Radio16.94×
02Beatrice EgliMusic & Radio10.29×
03Andreas GabalierMusic & Radio9.63×
04Melissa NaschenwengMusic & Radio9.48×
05Florian SilbereisenMusic & Radio8.52×
06Andrea BergMusic & Radio8.36×
07Vanessa MaiMusic & Radio8.25×
08Helene FischerMusic & Radio5.82×
09Folk musicMusic & Radio5.82×
10Schlager musicMusic & Radio5.16×
11Thomas GottschalkMovies & TV3.75×
12Dynamo DresdenSports3.54×
13SV Werder BremenSports3.31×
14Borussia MönchengladbachSports3.31×
15VfB StuttgartSports3.07×
16Eintracht FrankfurtSports2.94×
172. BundesligaSports2.92×
18LidlShopping2.16×
19FC Bayern MunichSports1.96×
20BundesligaSports1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bierkönig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bierkönig audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.57×
Pet OwnershipJOY1.60×
SustainabilityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bierkönig audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.76×
Convenience OrientationPREMIUM0.78×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bierkönig have in Germany?

Bierkönig has an estimated audience of 382,328 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bierkönig fans?

41.6% of Bierkönig fans are female, 58.4% are male, with an average age of 33.0 years.

03

Which brands do Bierkönig fans like most?

Bierkönig fans show strongest brand affinity for Beatrice Egli (10.29×), Florian Silbereisen (8.52×), and Helene Fischer (5.82×) over the country average.

04

Where do Bierkönig fans live in Germany?

Bierkönig fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Bierkönig fans also like?

Beyond Bierkönig itself, the audience over-indexes on Florian Silbereisen (8.52×), Helene Fischer (5.82×), Andrea Berg (8.36×), and Schlager music (5.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in Germany

See Bierkönig audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bierkönig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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