Bierkönig Audience in Germany
Bierkönig has an estimated audience of 382,328 people in Germany. 41.6% are female, 58.4% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Home Office, Goes, Progressive rock, Litter box.
The average Bierkönig fan in Germany is 33.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Home Office, Goes, with strongest over-indexing on Home construction (2.84× the country average). Demographically, the Bierkönig audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Bierkönig fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 33.0 |
| Estimated audience size | 382,328 |
Audience persona
The typical Bierkönig fan in Germany is more male, around 33.0 years old, with strong Sports Activity tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,182 | 1.1× |
| Bayern | 91,839 | 1.49× |
| Baden-Württemberg | 74,784 | 1.43× |
| Niedersachsen | 44,586 | 1.2× |
| Hessen | 34,883 | 1.2× |
| Rheinland-Pfalz | 27,395 | 1.43× |
| Sachsen | 14,934 | 0.8× |
| Schleswig-Holstein | 12,826 | 0.93× |
| Berlin | 11,898 | 0.7× |
| Brandenburg | 8,587 | 0.72× |
| Hamburg | 8,246 | 0.95× |
| Sachsen-Anhalt | 7,099 | 0.72× |
| Thüringen | 6,780 | 0.7× |
| Saarland | 5,967 | 1.27× |
| Mecklenburg-Vorpommern | 4,466 | 0.61× |
| Bremen | 2,424 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.84× | Home & Garden |
| Home Office | 2.37× | Business & Career |
| Goes | 1.57× | Travel & Leisure |
| Progressive rock | 2.13× | Music & Radio |
| Litter box | 1.65× | Pets & Animals |
| Unique Gifts | 1.64× | Shopping |
| Birthday Gifts | 1.74× | Kids & Family |
| Time (magazine) | 1.77× | News |
| Snow White (Fables) | 1.82× | Literature |
| Hebe | 3.71× | Home & Garden |
| Graham Greene (actor) | 3.03× | |
| Mohamed Salah | 2.78× | Sports |
| Google Analytics | 1.88× | Internet & Social Media |
| Oliver Kahn | 2.6× | Sports |
| myDealZ | 2× | Shopping |
| Natural rubber | 1.57× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 3.28× | Music & Radio |
| Carrie (novel) | 3.74× | Literature |
| Icon (magazine) | 1.66× | Arts & Culture |
| Centurion (film) | 3.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.26 |
| Sustainability | BALANCE | 1.22 |
| Early Adopter Mentality | POWER | 1.17 |
| Price Sensitivity | PREMIUM | 1.09 |
| DIY Mentality | THRILL | 1.02 |
| Indulgence | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 59.7% |
| Spain | 22.3% |
| Austria | 5.0% |
See Bierkönig audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Bierkönig have in Germany?
Bierkönig has an estimated audience of 382,328 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bierkönig fans?
41.6% of Bierkönig fans are female, 58.4% are male, with an average age of 33.0 years.
Which brands do Bierkönig fans like most?
Bierkönig fans show strongest brand affinity for Home construction (2.84×), Home Office (2.37×), and Goes (1.57×) over the country average.
Where do Bierkönig fans live in Germany?
Bierkönig fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,182), Bayern (reach 91,839), and Baden-Württemberg (reach 74,784). These three regions account for the largest share of the active audience.
What other brands do Bierkönig fans also like?
Beyond Bierkönig itself, the audience over-indexes on Home Office (2.37×), Goes (1.57×), Progressive rock (2.13×), and Litter box (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bierkönig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.