Melissa Naschenweng Audience in Germany
Melissa Naschenweng has an estimated audience of 1,444,344 people in Germany. 66.5% are female, 33.5% are male, average age 43.9. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Roland Kaiser, Michelle, Florian Silbereisen, Sentimental ballad, Beatrice Egli.
The average Melissa Naschenweng fan in Germany is 43.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Roland Kaiser, Michelle, Florian Silbereisen, with strongest over-indexing on Roland Kaiser (11.48× the country average). Demographically, the Melissa Naschenweng audience skews more female with an average age of 43.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Schlager
Demographics of Melissa Naschenweng fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 43.9 |
| Estimated audience size | 1,444,344 |
Audience persona
The typical Melissa Naschenweng fan in Germany is more female, around 43.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Roland Kaiser.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 487,322 | 2.1× |
| Baden-Württemberg | 231,570 | 1.18× |
| Nordrhein-Westfalen | 230,226 | 0.73× |
| Niedersachsen | 132,633 | 0.95× |
| Sachsen | 100,833 | 1.42× |
| Hessen | 97,849 | 0.89× |
| Rheinland-Pfalz | 62,766 | 0.87× |
| Thüringen | 53,784 | 1.46× |
| Sachsen-Anhalt | 49,111 | 1.31× |
| Schleswig-Holstein | 45,144 | 0.87× |
| Brandenburg | 43,285 | 0.97× |
| Berlin | 35,326 | 0.55× |
| Mecklenburg-Vorpommern | 27,663 | 1× |
| Hamburg | 17,773 | 0.54× |
| Saarland | 12,025 | 0.68× |
| Bremen | 6,042 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Roland Kaiser | 11.48× | Music & Radio |
| Michelle | 7.77× | Music & Radio |
| Florian Silbereisen | 6.22× | Music & Radio |
| Sentimental ballad | 12.73× | Music & Radio |
| Beatrice Egli | 6.94× | Music & Radio |
| DJ Ötzi | 11.75× | Music & Radio |
| Helene Fischer | 4.22× | Music & Radio |
| Wetter.com | 3.59× | Home & Garden |
| Gala | 3.47× | News |
| Schlager music | 4.4× | Music & Radio |
| Matthias Reim | 8.21× | Music & Radio |
| Storm of Love | 5.1× | Movies & TV |
| Stefan Mross | 6.46× | Music & Radio |
| Andrea Berg | 6.32× | Music & Radio |
| In aller Freundschaft | 5.57× | Movies & TV |
| Wolfgang Petry | 7.14× | Music & Radio |
| Kerstin Ott | 8.01× | Music & Radio |
| Semino Rossi | 6.84× | Music & Radio |
| Andreas Gabalier | 7.19× | Music & Radio |
| Katja Ebstein | 6.16× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.39 |
| Pet Ownership | JOY | 1.14 |
| Healthy Lifestyle | BALANCE | 1.12 |
| Family Orientation | CONSERVATISM | 1.08 |
| DIY Mentality | THRILL | 1.01 |
| Community Orientation | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.6% |
| Austria | 33.0% |
| Switzerland | 5.8% |
See Melissa Naschenweng audiences in other countries
More Schlager audiences in Germany
- Helene Fischer (10,794,585)
- Roland Kaiser (7,492,433)
- Florian Silbereisen (6,708,420)
- Michelle (5,429,735)
- Beatrice Egli (4,516,285)
Frequently asked questions
How many fans does Melissa Naschenweng have in Germany?
Melissa Naschenweng has an estimated audience of 1,444,344 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Melissa Naschenweng fans?
66.5% of Melissa Naschenweng fans are female, 33.5% are male, with an average age of 43.9 years.
Which brands do Melissa Naschenweng fans like most?
Melissa Naschenweng fans show strongest brand affinity for Roland Kaiser (11.48×), Michelle (7.77×), and Florian Silbereisen (6.22×) over the country average.
Where do Melissa Naschenweng fans live in Germany?
Melissa Naschenweng fans in Germany are most concentrated in Bayern (reach 487,322), Baden-Württemberg (reach 231,570), and Nordrhein-Westfalen (reach 230,226). These three regions account for the largest share of the active audience.
What other brands do Melissa Naschenweng fans also like?
Beyond Melissa Naschenweng itself, the audience over-indexes on Michelle (7.77×), Florian Silbereisen (6.22×), Sentimental ballad (12.73×), and Beatrice Egli (6.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Melissa Naschenweng. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.