Rascasse Audience Intelligence

Melissa Naschenweng Audience in Germany

A data profile of the people who buy, follow and care about Melissa Naschenweng in Germany — modelled from more than twelve digital signal sources. Melissa Naschenweng has an estimated audience of 1,235,173 people in Germany.

#35among Schlager in Germany#654among Person in Germany#515in Music & Radio

The average Melissa Naschenweng fan in Germany is 44.0 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Roland Kaiser, Michelle, Sentimental ballad, with strongest over-indexing on Roland Kaiser (11.48× the country average).

Demographically, the Melissa Naschenweng audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Tradition, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Melissa Naschenweng fan in Germany is more female, around 44.0 years old, with strong Tradition tendencies and a notable affinity for Roland Kaiser.

Category: Music & Radio · Type: Person · Subtype: Schlager

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Melissa Naschenweng profile in Germany.

Audience size
1.2M
in Germany
Gender
66.2%♀
33.8% male
Age
44.0
average years
Country rank
#5364
Person in Germany
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melissa Naschenweng fans

66.2% are female, 33.8% are male, average age 44.0.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Melissa Naschenweng audience in Germany
MetricValue
Female66.2%
Male33.8%
Average age44.0
Estimated audience size1,235,173
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Melissa Naschenweng audience in Germany
Age bracketShare%
16-1912%
20-2913%
30-3918%
40-4925%
50+31%
Fig. 04

Worldwide distribution

51.8%

of the worldwide Melissa Naschenweng audience comes from Germany.

Worldwide audience distribution share by country for Melissa Naschenweng
CountryShare
Germany51.8%
Austria37.0%
Switzerland6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Melissa Naschenweng audience in Germany is strongest.

Fig. 05

Top regions by affinity

Melissa Naschenweng fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~500K1.99×
02Thüringen~60K1.51×
03Sachsen~100K1.43×
04Sachsen-Anhalt~50K1.39×
05Baden-Württemberg~200K1.13×
06Mecklenburg-Vorpommern~30K1.05×
07Brandenburg~40K0.98×
08Niedersachsen~100K0.93×
09Hessen~100K0.88×
10Rheinland-Pfalz~60K0.85×
11Schleswig-Holstein~40K0.85×
12Saarland~10K0.75×
13Nordrhein-Westfalen~200K0.71×
14Bremen~7K0.57×
15Hamburg~20K0.56×
16Berlin~30K0.53×
Fig. 06

Affinity by region

Affinity by region — Melissa Naschenweng, Germany
0.53×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Melissa Naschenweng audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Melissa Naschenweng audience
#·InterestCategoryAffinity×
01Sentimental balladMusic & Radio12.73×
02DJ ÖtziMusic & Radio11.75×
03Roland KaiserMusic & Radio11.48×
04Jürgen DrewsMusic & Radio8.93×
05Matthias ReimMusic & Radio8.21×
06Roberto BlancoMusic & Radio8.03×
07Kerstin OttMusic & Radio8.01×
08MichelleMusic & Radio7.77×
09Wolfgang PetryMusic & Radio7.14×
10Beatrice EgliMusic & Radio6.94×
11Semino RossiMusic & Radio6.84×
12Stefan MrossMusic & Radio6.46×
13Andrea BergMusic & Radio6.32×
14Florian SilbereisenMusic & Radio6.22×
15Vanessa MaiMusic & Radio5.92×
16In aller FreundschaftMovies & TV5.57×
17Bauer sucht FrauMovies & TV5.49×
18Storm of LoveMovies & TV5.10×
19Schlager musicMusic & Radio4.40×
20Helene FischerMusic & Radio4.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Melissa Naschenweng audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Melissa Naschenweng audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.65×
CreativityOPEN1.11×
SustainabilityBALANCE1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Melissa Naschenweng audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.57×
Urban LifestyleOPEN0.66×
Career OrientationPOWER0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Melissa Naschenweng have in Germany?

Melissa Naschenweng has an estimated audience of 1,235,173 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Melissa Naschenweng fans?

66.2% of Melissa Naschenweng fans are female, 33.8% are male, with an average age of 44.0 years.

03

Which brands do Melissa Naschenweng fans like most?

Melissa Naschenweng fans show strongest brand affinity for Roland Kaiser (11.48×), Michelle (7.77×), and Sentimental ballad (12.73×) over the country average.

04

Where do Melissa Naschenweng fans live in Germany?

Melissa Naschenweng fans in Germany are most concentrated in Bayern (reach ~500K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Melissa Naschenweng fans also like?

Beyond Melissa Naschenweng itself, the audience over-indexes on Michelle (7.77×), Sentimental ballad (12.73×), Florian Silbereisen (6.22×), and Beatrice Egli (6.94×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Melissa Naschenweng. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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