Kochblume Audience in Germany
Kochblume has an estimated audience of 349,900 people in Germany. 80.6% are female, 19.4% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: QVC, Kitchenware, Tagesschau, Cast-iron cookware, Obi (store).
The average Kochblume fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include QVC, Kitchenware, Tagesschau, with strongest over-indexing on QVC (14.88× the country average). Demographically, the Kochblume audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Kochblume fans
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 45.1 |
| Estimated audience size | 349,900 |
Audience persona
The typical Kochblume fan in Germany is more female, around 45.1 years old, with strong Design Affinity tendencies and a notable affinity for QVC.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,340 | 0.85× |
| Bayern | 60,307 | 1.07× |
| Baden-Württemberg | 59,269 | 1.24× |
| Niedersachsen | 38,109 | 1.12× |
| Hessen | 23,609 | 0.89× |
| Sachsen | 20,715 | 1.21× |
| Rheinland-Pfalz | 17,694 | 1.01× |
| Brandenburg | 12,467 | 1.15× |
| Schleswig-Holstein | 12,064 | 0.96× |
| Thüringen | 11,859 | 1.33× |
| Sachsen-Anhalt | 11,685 | 1.29× |
| Berlin | 10,805 | 0.69× |
| Mecklenburg-Vorpommern | 6,390 | 0.96× |
| Hamburg | 5,821 | 0.74× |
| Saarland | 2,709 | 0.63× |
| Bremen | 2,597 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| QVC | 14.88× | Movies & TV |
| Kitchenware | 8.29× | Home & Garden |
| Tagesschau | 1.96× | Movies & TV |
| Cast-iron cookware | 16.18× | Home & Garden |
| Obi (store) | 2.07× | Shopping |
| Pillow | 4.56× | Home & Garden |
| Fruit of the Loom | 15.59× | Fashion & Accessoires |
| IKEA | 1.98× | Home & Garden |
| RTL Television | 3.01× | Movies & TV |
| Vacuum cleaner | 3.75× | Home & Garden |
| Tchibo | 2.66× | Shopping |
| Non-stick surface | 10.23× | Home & Garden |
| Knorr (brand) | 10.29× | Food & Beverages |
| Thermomix | 3.43× | Home & Garden |
| REWE | 1.77× | Shopping |
| Ernsting's family | 3.02× | Shopping |
| Frying pan | 5.99× | Home & Garden |
| Kitchen knife | 5.89× | Home & Garden |
| Storm of Love | 3.04× | Movies & TV |
| D&R | 7.19× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.77 |
| Quality Awareness | PREMIUM | 1.73 |
| DIY Mentality | THRILL | 1.71 |
| Convenience Orientation | PREMIUM | 1.56 |
| Creativity | OPEN | 1.41 |
| Healthy Lifestyle | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.0% |
| Switzerland | 2.9% |
| Austria | 2.4% |
See Kochblume audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Kochblume have in Germany?
Kochblume has an estimated audience of 349,900 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kochblume fans?
80.6% of Kochblume fans are female, 19.4% are male, with an average age of 45.1 years.
Which brands do Kochblume fans like most?
Kochblume fans show strongest brand affinity for QVC (14.88×), Kitchenware (8.29×), and Tagesschau (1.96×) over the country average.
Where do Kochblume fans live in Germany?
Kochblume fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,340), Bayern (reach 60,307), and Baden-Württemberg (reach 59,269). These three regions account for the largest share of the active audience.
What other brands do Kochblume fans also like?
Beyond Kochblume itself, the audience over-indexes on Kitchenware (8.29×), Tagesschau (1.96×), Cast-iron cookware (16.18×), and Obi (store) (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kochblume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.