Rascasse Audience Intelligence

Kochblume Target Market in Germany

A data profile of the people who buy, follow and care about Kochblume in Germany — modelled from more than twelve digital signal sources. Kochblume has an estimated audience of 340,465 people in Germany.

#2018among Brand in Germany#782in Home & Garden

The average Kochblume fan in Germany is 44.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include QVC, Kitchenware, Ornamental plant, with strongest over-indexing on QVC (19.7× the country average).

Demographically, the Kochblume audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kochblume fan in Germany is more female, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for QVC.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kochblume profile in Germany.

Audience size
340K
in Germany
Gender
77.1%♀
22.9% male
Age
44.4
average years
Country rank
#15829
Brand in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kochblume

77.1% are female, 22.9% are male, average age 44.4.

Fig. 02

Gender split

77.1%
Female
22.9%
Male
Demographic split for Kochblume audience in Germany
MetricValue
Female77.1%
Male22.9%
Average age44.4
Estimated audience size340,465
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Kochblume audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3921%
40-4928%
50+28%
Fig. 04

Worldwide distribution

86.7%

of the worldwide Kochblume audience comes from Germany.

Worldwide audience distribution share by country for Kochblume
CountryShare
Germany86.7%
Switzerland2.7%
Austria2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kochblume audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kochblume customers by region in Germany
#RegionReachAffinity×
01Thüringen~10K1.31×
02Baden-Württemberg~60K1.27×
03Sachsen-Anhalt~10K1.26×
04Sachsen~20K1.20×
05Brandenburg~10K1.12×
06Niedersachsen~40K1.10×
07Bayern~60K1.07×
08Mecklenburg-Vorpommern~7K1.02×
09Schleswig-Holstein~10K0.99×
10Rheinland-Pfalz~20K0.98×
11Bremen~3K0.93×
12Nordrhein-Westfalen~60K0.85×
13Hessen~20K0.83×
14Saarland~3K0.75×
15Hamburg~6K0.74×
16Berlin~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Kochblume, Germany
0.66×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kochblume audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kochblume audience
#·InterestCategoryAffinity×
01QVCMovies & TV19.70×
02Cast-iron cookwareHome & Garden15.33×
03Knorr (brand)Food & Beverages10.94×
04Shopping channelMovies & TV9.17×
05KitchenwareHome & Garden7.72×
06Kitchen knifeHome & Garden7.52×
07Frying panHome & Garden6.57×
08Andy BorgMusic & Radio5.55×
09TablewareFood & Beverages5.39×
10Ornamental plantHome & Garden4.78×
11Kitchen utensilHome & Garden4.18×
12PillowHome & Garden3.84×
13Ulla PopkenFashion & Accessoires3.71×
14Garden furnitureHome & Garden3.62×
15RefrigeratorHome & Garden3.25×
16Garden centreHome & Garden3.09×
17TchiboShopping2.60×
18IKEAHome & Garden1.88×
19Müller (company)Food & Beverages1.87×
20Obi (store)Shopping1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kochblume audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kochblume audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.13×
IndulgenceJOY1.79×
Convenience OrientationPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kochblume audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
Career OrientationPOWER0.82×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kochblume's target market in Germany?

Kochblume's target market in Germany covers an estimated 340,465 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Kochblume customers?

77.1% of the Kochblume audience are female, 22.9% are male, with an average age of 44.4 years.

03

Which brands do Kochblume fans like most?

Kochblume fans show strongest brand affinity for QVC (19.7×), Kitchenware (7.72×), and Ornamental plant (4.78×) over the country average.

04

Where do Kochblume fans live in Germany?

Kochblume fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~60K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Kochblume fans also like?

Beyond Kochblume itself, the audience over-indexes on Kitchenware (7.72×), Ornamental plant (4.78×), Andy Borg (5.55×), and Tableware (5.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Kochblume audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kochblume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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