Rascasse Audience Intelligence

Kochblume Target Market in United States

A data profile of the people who buy, follow and care about Kochblume in United States — modelled from more than twelve digital signal sources. Kochblume has an estimated audience of 5,229 people in United States.

#15865among Brand in United States#3215in Home & Garden

The average Kochblume fan in United States is 47.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include QVC, Kitchenware, Nature, with strongest over-indexing on QVC (13.73× the country average).

Demographically, the Kochblume audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kochblume fan in United States is more female, around 47.0 years old, with strong Indulgence tendencies and a notable affinity for QVC.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Kochblume profile in United States.

Audience size
5K
in United States
Gender
74.8%♀
25.2% male
Age
47.0
average years
Country rank
#159201
Brand in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kochblume

74.8% are female, 25.2% are male, average age 47.0.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Kochblume audience in United States
MetricValue
Female74.8%
Male25.2%
Average age47.0
Estimated audience size5,229
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Kochblume audience in United States
Age bracketShare%
16-196%
20-2911%
30-3917%
40-4926%
50+39%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Kochblume audience comes from United States.

Worldwide audience distribution share by country for Kochblume
CountryShare
Germany86.7%
Switzerland2.7%
Austria2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kochblume audience in United States is strongest.

Fig. 05

Top regions by affinity

Kochblume customers by region in United States
#RegionReachAffinity×
01Alaska<1K1.34×
02Vermont<1K1.34×
03South Dakota<1K1.25×
04Montana<1K1.23×
05West Virginia<1K1.20×
06New Hampshire<1K1.13×
07Rhode Island<1K1.13×
08Delaware<1K1.12×
09North Dakota<1K1.11×
10Idaho<1K1.09×
11Maine<1K1.09×
12Washington, District of Columbia<1K1.08×
13Nebraska<1K1.06×
14Hawaii<1K1.06×
15Mississippi<1K1.02×
16New Mexico<1K1.02×
17Arkansas<1K1.00×
18Kansas<1K1.00×
19Oklahoma<1K0.97×
20Iowa<1K0.97×
21Utah<1K0.96×
22Louisiana<1K0.95×
23Kentucky<1K0.95×
24Connecticut<1K0.95×
25Alabama<1K0.94×
26Nevada<1K0.94×
27Oregon<1K0.93×
28South Carolina<1K0.92×
29Wisconsin<1K0.91×
30Maryland<1K0.90×
31Missouri<1K0.90×
32Minnesota<1K0.90×
33Tennessee<1K0.89×
34Indiana<1K0.89×
35Arizona<1K0.88×
36Colorado<1K0.88×
37Washington<1K0.87×
38Massachusetts<1K0.87×
39Michigan<1K0.85×
40Virginia<1K0.85×
41Georgia<1K0.84×
42Ohio<1K0.84×
43North Carolina<1K0.84×
44New Jersey<1K0.84×
45Pennsylvania<1K0.83×
46Illinois<1K0.81×
47Florida<1K0.73×
48New York<1K0.72×
49Texas<1K0.70×
50California<1K0.63×
Fig. 06

Affinity by region

Affinity by region — Kochblume, United States
0.63×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kochblume audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kochblume audience
#·InterestCategoryAffinity×
01QVCMovies & TV13.73×
02KitchenwareHome & Garden4.15×
03CutleryHome & Garden4.04×
04Microwave ovenHome & Garden3.18×
05Discount storesShopping2.27×
06Hobby LobbyHome & Garden1.99×
07Staples (Canada)Business & Career1.99×
08Nordstrom RackFashion & Accessoires1.95×
09IKEAHome & Garden1.88×
10FragrancesBeauty & Wellness1.81×
11Organic foodFood & Beverages1.78×
12ApartmentBusiness & Career1.77×
13Trader Joe'sShopping1.73×
14MSNNews1.69×
15Home AppliancesHome & Garden1.68×
16LivestockPets & Animals1.66×
17HairstyleBeauty & Wellness1.65×
18NatureHome & Garden1.60×
19HappinessHealth1.58×
20VacationsTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kochblume audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kochblume audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.94×
Price SensitivityPREMIUM1.57×
Community OrientationOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kochblume audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Risk AppetiteTHRILL0.86×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kochblume's target market in United States?

Kochblume's target market in United States covers an estimated 5,229 people, concentrated in California and Texas.

02

What is the gender split and age of Kochblume customers?

74.8% of the Kochblume audience are female, 25.2% are male, with an average age of 47.0 years.

03

Which brands do Kochblume fans like most?

Kochblume fans show strongest brand affinity for QVC (13.73×), Kitchenware (4.15×), and Nature (1.6×) over the country average.

04

Where do Kochblume fans live in United States?

Kochblume fans in United States are most concentrated in California (reach <1K), Texas (reach <1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Kochblume fans also like?

Beyond Kochblume itself, the audience over-indexes on Kitchenware (4.15×), Nature (1.6×), Hobby Lobby (1.99×), and Microwave oven (3.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Kochblume audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kochblume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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