A data profile of the people who buy, follow and care about Audi in Spain — modelled from more than twelve digital signal sources. Audi has an estimated audience of 4,134,791 people in Spain.
The average Audi fan in Spain is 43.1 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Automobiles, Coches.net, MotoGP, with strongest over-indexing on Automobiles (1.8× the country average).
Demographically, the Audi audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Audi fan in Spain is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Automobiles.
The key figures that characterise the Audi profile in Spain.
29.7% are female, 70.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 43.1 |
| Estimated audience size | 4,134,791 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Audi audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.3% |
| Germany | 7.9% |
| Italy | 7.4% |
Where the Audi audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~200K | 1.15× | |
| 02 | Community of Madrid | ~800K | 1.14× | |
| 03 | Comunidad Valenciana | ~500K | 1.14× | |
| 04 | Galicia | ~200K | 1.14× | |
| 05 | Catalonia | ~800K | 1.13× | |
| 06 | Castilla-La Mancha | ~200K | 1.11× | |
| 07 | Aragon | ~100K | 1.07× | |
| 08 | Andalusia | ~800K | 1.03× | |
| 09 | Basque Autonomous Country | ~200K | 1.02× | |
| 10 | Castile and León | ~200K | 1.01× | |
| 11 | Extremadura | ~80K | 0.94× | |
| 12 | Principality of Asturias | ~90K | 0.91× | |
| 13 | La Rioja | ~20K | 0.91× | |
| 14 | Cantabria | ~50K | 0.89× | |
| 15 | Navarre | ~50K | 0.88× | |
| 16 | Balearic Islands | ~100K | 0.86× | |
| 17 | Canary Islands | ~100K | 0.71× |
The strongest cross-interests of the Audi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Investment banking | Business & Career | 2.38× | ||
| 02 | Used car | Cars & Mobility | 2.33× | ||
| 03 | Bild | News | 2.13× | ||
| 04 | BMW | Cars & Mobility | 1.97× | ||
| 05 | Plug-in hybrid | Cars & Mobility | 1.97× | ||
| 06 | Motorcycle accessories | Cars & Mobility | 1.94× | ||
| 07 | Škoda Auto | Cars & Mobility | 1.89× | ||
| 08 | Hybrids | Cars & Mobility | 1.88× | ||
| 09 | Coches.net | Cars & Mobility | 1.86× | ||
| 10 | Automobiles | Cars & Mobility | 1.80× | ||
| 11 | El Economista | News | 1.80× | ||
| 12 | Engine | Cars & Mobility | 1.77× | ||
| 13 | Motorcycle sport | Sports | 1.71× | ||
| 14 | SUVs | Cars & Mobility | 1.67× | ||
| 15 | Volkswagen | Cars & Mobility | 1.66× | ||
| 16 | Sport bike | Cars & Mobility | 1.63× | ||
| 17 | Motor vehicle | Cars & Mobility | 1.62× | ||
| 18 | MotoGP | Sports | 1.58× | ||
| 19 | Motorcycle racing | Cars & Mobility | 1.56× | ||
| 20 | Motorcycling | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.38× | |
| Luxury Orientation | PREMIUM | 1.17× | |
| Career Orientation | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Spirituality | BALANCE | 0.72× | |
| Individualism | JOY | 0.73× |
Audi's target market in Spain covers an estimated 4,134,791 people, concentrated in Catalonia and Andalusia.
29.7% of the Audi audience are female, 70.3% are male, with an average age of 43.1 years.
Audi fans show strongest brand affinity for Automobiles (1.8×), Coches.net (1.86×), and MotoGP (1.58×) over the country average.
Audi fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~800K), and Community of Madrid (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Audi itself, the audience over-indexes on Coches.net (1.86×), MotoGP (1.58×), SUVs (1.67×), and El Economista (1.8×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Audi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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