Rascasse Audience Intelligence

Look (company) Target Market in United States

A data profile of the people who buy, follow and care about Look (company) in United States — modelled from more than twelve digital signal sources. Look (company) has an estimated audience of 1,377,770 people in United States.

#1929among Brand in United States#1721in Sports

The average Look (company) fan in United States is 47.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tour de France, Shimano, Ineos Grenadiers, with strongest over-indexing on Tour de France (25× the country average).

Demographically, the Look (company) audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Career Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Look (company) fan in United States is more male, around 47.7 years old, with strong Career Orientation tendencies and a notable affinity for Tour de France.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Look (company) profile in United States.

Audience size
1.4M
in United States
Gender
0.0%♀
100.0% male
Age
47.7
average years
Country rank
#18908
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Look (company)

0.0% are female, 100.0% are male, average age 47.7.

Fig. 02

Gender split

0.0%
Female
100.0%
Male
Demographic split for Look (company) audience in United States
MetricValue
Female0.0%
Male100.0%
Average age47.7
Estimated audience size1,377,770
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Look (company) audience in United States
Age bracketShare%
16-190%
20-2911%
30-3920%
40-4942%
50+28%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Look (company) audience comes from United States.

Worldwide audience distribution share by country for Look (company)
CountryShare
United States31.6%
Japan17.9%
Spain5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Look (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Look (company) customers by region in United States
#RegionReachAffinity×
01South Dakota~9K3.03×
02Mississippi~10K1.37×
03Alabama~20K1.35×
04Louisiana~20K1.34×
05Georgia~50K1.27×
06Texas~100K1.16×
07Florida~100K1.14×
08Arizona~30K1.13×
09California~200K1.12×
10Oklahoma~20K1.12×
11Arkansas~10K1.08×
12Tennessee~30K1.07×
13Maryland~20K1.07×
14Kentucky~20K1.07×
15Hawaii~6K1.07×
16New York~70K1.05×
17New Mexico~7K1.04×
18North Carolina~40K1.03×
19Nevada~10K1.02×
20Connecticut~10K1.01×
21Washington, District of Columbia~4K1.01×
22New Jersey~30K1.00×
23Ohio~40K0.98×
24Michigan~30K0.98×
25South Carolina~20K0.98×
26Pennsylvania~40K0.96×
27Nebraska~6K0.96×
28Virginia~30K0.94×
29Delaware~3K0.94×
30Washington~20K0.91×
31Illinois~40K0.90×
32Missouri~20K0.90×
33West Virginia~5K0.90×
34Minnesota~20K0.89×
35Massachusetts~20K0.88×
36Indiana~20K0.88×
37Iowa~9K0.86×
38Kansas~9K0.85×
39Oregon~10K0.84×
40Maine~4K0.83×
41Wisconsin~20K0.81×
42Rhode Island~3K0.81×
43Idaho~5K0.79×
44North Dakota~2K0.79×
45Montana~3K0.78×
46Utah~9K0.77×
47Colorado~10K0.74×
48New Hampshire~4K0.73×
49Vermont~2K0.71×
50Alaska~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Look (company), United States
0.67×1.00×3.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Look (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Look (company) audience
#·InterestCategoryAffinity×
01ShimanoCars & Mobility30.95×
02Tour de FranceSports25.00×
03Ineos GrenadiersSports25.00×
04stravaSports12.00×
05Ironman World ChampionshipSports10.55×
06Electric bicycleCars & Mobility9.18×
07TriathlonsSports6.05×
08Electric motorcycles and scootersCars & Mobility5.99×
09Sustainable transportCars & Mobility5.86×
10MotoGPSports3.88×
113D printingTechnology & Electronics3.32×
12Alpine skiingSports3.17×
13Public transportCars & Mobility3.10×
14InnovationBusiness & Career2.97×
15Rail transportTravel & Leisure2.78×
16SwimmingSports2.74×
17Formula OneSports2.48×
18Cloud computingTechnology & Electronics1.97×
19EBayShopping1.60×
20SUVsCars & Mobility1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Look (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Look (company) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.73×
Sports ActivityPOWER1.62×
Early Adopter MentalityPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Look (company) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.31×
MindfulnessBALANCE0.42×
ExtroversionTHRILL0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Look (company)'s target market in United States?

Look (company)'s target market in United States covers an estimated 1,377,770 people, concentrated in California and Texas.

02

What is the gender split and age of Look (company) customers?

0.0% of the Look (company) audience are female, 100.0% are male, with an average age of 47.7 years.

03

Which brands do Look (company) fans like most?

Look (company) fans show strongest brand affinity for Tour de France (25×), Shimano (30.95×), and Ineos Grenadiers (25×) over the country average.

04

Where do Look (company) fans live in United States?

Look (company) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Look (company) fans also like?

Beyond Look (company) itself, the audience over-indexes on Shimano (30.95×), Ineos Grenadiers (25×), Electric bicycle (9.18×), and Sustainable transport (5.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Look (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Look (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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