Look (company) Audience in United States

Look (company) has an estimated audience of 1,276,728 people in United States. 0.0% are female, 100.0% are male, average age 47.7. Top regions: California, Texas, Florida. Top brand affinities: Shimano, Tour de France, Sustainable transport, strava, Triathlons.

The average Look (company) fan in United States is 47.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shimano, Tour de France, Sustainable transport, with strongest over-indexing on Shimano (35.05× the country average). Demographically, the Look (company) audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Look (company) fans

Demographic split for Look (company) audience in United States
MetricValue
Female0.0%
Male100.0%
Average age47.7
Estimated audience size1,276,728

Audience persona

The typical Look (company) fan in United States is more male, around 47.7 years old, with strong Sports Activity tendencies and a notable affinity for Shimano.

Top regions in United States

Top regions ranked by reach for Look (company) in United States
RegionReachAffinity
California169,7921.21×
Texas138,3101.26×
Florida103,1281.19×
New York80,6891.13×
Georgia50,9711.3×
Pennsylvania43,5331.01×
North Carolina42,2731.1×
Illinois41,4360.97×
Ohio38,9310.99×
Michigan32,4510.97×
New Jersey32,1940.99×
Virginia31,1491×
Arizona29,9891.15×
Tennessee28,5391.11×
Alabama24,4351.37×
Washington23,7860.93×
Maryland23,5131.07×
Massachusetts23,1410.92×
Indiana21,7030.93×
Louisiana20,1351.22×
South Carolina19,5871.02×
Missouri19,2610.94×
Kentucky16,6621.04×
Minnesota16,0470.88×
Colorado15,5810.77×
Oklahoma15,5611.1×
Wisconsin14,1130.73×
Mississippi13,2531.26×
Connecticut12,5630.98×
Nevada12,3451×
Oregon11,9350.82×
Arkansas10,9291.04×
Iowa9,1060.87×
Utah9,0140.79×
Kansas8,8010.87×
South Dakota8,7782.97×
New Mexico6,6611.04×
Nebraska6,0400.94×
Hawaii5,6631.03×
West Virginia5,1800.87×
Idaho5,0310.79×
Washington, District of Columbia3,8521×
Maine3,7370.82×
New Hampshire3,5640.71×
Rhode Island3,1840.78×
Delaware3,0310.86×
Montana2,4930.7×
North Dakota1,7310.66×
Alaska1,6130.59×
Vermont1,4420.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Look (company) audience
BrandAffinityCategory
Shimano35.05×Cars & Mobility
Tour de France30.58×Sports
Sustainable transport9.08×Cars & Mobility
strava17.46×Sports
Triathlons9.54×Sports
Electric bicycle7.62×Cars & Mobility
Alpine skiing3.74×Sports
FIFA World Cup1.99×Sports
MotoGP4.82×Sports
Sports club3.61×Sports
Patagonia3.66×Fashion & Accessoires
Swimming2.18×Sports
Eyewear2.93×Fashion & Accessoires
Camping1.51×Travel & Leisure
Motocross3.71×Sports
Tesla Motors2.63×Cars & Mobility
Ultimate Fighting Championship1.96×Sports
SUVs1.55×Cars & Mobility
Porsche2.97×Cars & Mobility
Racing games2.98×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Look (company) audience
TraitClusterScore
Sports ActivityPOWER2
Luxury OrientationPREMIUM1.58
Quality AwarenessPREMIUM1.51
Healthy LifestyleBALANCE1.48
Early Adopter MentalityPOWER1.45
IndividualismJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Look (company)
CountryShare
United States30.3%
Japan18.2%
Spain6.7%

See Look (company) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Look (company) have in United States?

Look (company) has an estimated audience of 1,276,728 people in United States, concentrated in California and Texas.

What is the gender split and age of Look (company) fans?

0.0% of Look (company) fans are female, 100.0% are male, with an average age of 47.7 years.

Which brands do Look (company) fans like most?

Look (company) fans show strongest brand affinity for Shimano (35.05×), Tour de France (30.58×), and Sustainable transport (9.08×) over the country average.

Where do Look (company) fans live in United States?

Look (company) fans in United States are most concentrated in California (reach 169,792), Texas (reach 138,310), and Florida (reach 103,128). These three regions account for the largest share of the active audience.

What other brands do Look (company) fans also like?

Beyond Look (company) itself, the audience over-indexes on Tour de France (30.58×), Sustainable transport (9.08×), strava (17.46×), and Triathlons (9.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Look (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.