A data profile of the people who buy, follow and care about Sleep in Norway — modelled from more than twelve digital signal sources. Sleep has an estimated audience of 774,185 people in Norway.
Sleep has an estimated audience of 774,185 people in Norway. 70.7% are female, 29.3% are male, average age 43.9. Top brand affinities: Biltema, Gina Tricot, Flower, KappAhl, Hobby.
Top brand affinities include Biltema, Gina Tricot, Flower, with strongest over-indexing on Biltema (2.09× the country average).
Demographically, the Sleep audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
The typical Sleep fan in Norway is more female, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Sleep profile in Norway.
70.7% are female, 29.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 43.9 |
| Estimated audience size | 774,185 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Sleep audience comes from Norway.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.8% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Sleep audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mattress | Home & Garden | 3.89× | ||
| 02 | KappAhl | Fashion & Accessoires | 2.15× | ||
| 03 | Skirt | Fashion & Accessoires | 2.10× | ||
| 04 | Biltema | Business & Career | 2.09× | ||
| 05 | Weaving | Fashion & Accessoires | 2.07× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 2.04× | ||
| 07 | Ravelry | Internet & Social Media | 2.00× | ||
| 08 | Swimming pool | Sports | 1.98× | ||
| 09 | Sewing machine | Home & Garden | 1.95× | ||
| 10 | Vegetable | Food & Beverages | 1.93× | ||
| 11 | Flower | Home & Garden | 1.92× | ||
| 12 | Hobby | Home & Garden | 1.88× | ||
| 13 | Crochet | Home & Garden | 1.86× | ||
| 14 | Island | Travel & Leisure | 1.80× | ||
| 15 | Spar (retailer) | Shopping | 1.71× | ||
| 16 | Organic food | Food & Beverages | 1.67× | ||
| 17 | JYSK | Home & Garden | 1.60× | ||
| 18 | Lindex | Fashion & Accessoires | 1.56× | ||
| 19 | Danish design | Home & Garden | 1.52× | ||
| 20 | Lunch | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.47× | |
| Price Sensitivity | PREMIUM | 1.41× | |
| Mindfulness | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.95× | |
| Early Adopter Mentality | POWER | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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