Rascasse Audience Intelligence

Perfect Nails Audience in United States

A data profile of the people who buy, follow and care about Perfect Nails in United States — modelled from more than twelve digital signal sources. Perfect Nails has an estimated audience of 1,559,028 people in United States.

#7145among Topic in United States

The average Perfect Nails fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, New Jersey.

Top brand affinities include Artificial nails, Waxing, Beauty salons, with strongest over-indexing on Artificial nails (18.92× the country average).

Demographically, the Perfect Nails audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Perfect Nails fan in United States is more female, around 34.7 years old, with strong Indulgence tendencies and a notable affinity for Artificial nails.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Perfect Nails profile in United States.

Audience size
1.6M
in United States
Gender
100.0%♀
0.0% male
Age
34.7
average years
Country rank
#17242
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Perfect Nails fans

100.0% are female, 0.0% are male, average age 34.7.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for Perfect Nails audience in United States
MetricValue
Female100.0%
Male0.0%
Average age34.7
Estimated audience size1,559,028
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Perfect Nails audience in United States
Age bracketShare%
16-1924%
20-2928%
30-3922%
40-4919%
50+7%
Fig. 04

Worldwide distribution

46.0%

of the worldwide Perfect Nails audience comes from United States.

Worldwide audience distribution share by country for Perfect Nails
CountryShare
United States46.0%
Brazil6.8%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Perfect Nails audience in United States is strongest.

Fig. 05

Top regions by affinity

Perfect Nails fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~20K5.31×
02Vermont~10K5.13×
03Rhode Island~20K3.72×
04Hawaii~20K3.39×
05Oregon~50K2.70×
06Washington, District of Columbia~10K2.16×
07New Jersey~60K1.57×
08Alabama~30K1.42×
09New Hampshire~8K1.29×
10Oklahoma~20K1.25×
11Washington~40K1.21×
12Ohio~60K1.15×
13Kentucky~20K1.14×
14Utah~20K1.14×
15West Virginia~8K1.06×
16Massachusetts~30K0.95×
17Alaska~3K0.93×
18New York~80K0.90×
19South Carolina~20K0.88×
20Virginia~30K0.86×
21North Dakota~3K0.84×
22Kansas~10K0.83×
23Montana~4K0.82×
24South Dakota~3K0.81×
25Connecticut~10K0.78×
26Michigan~30K0.76×
27Idaho~6K0.76×
28Tennessee~20K0.71×
29Louisiana~10K0.70×
30Maine~4K0.68×
31California~100K0.64×
32Mississippi~8K0.64×
33Florida~60K0.59×
34Arkansas~7K0.58×
35North Carolina~30K0.57×
36Maryland~20K0.56×
37Minnesota~10K0.55×
38Indiana~20K0.54×
39New Mexico~4K0.54×
40Nebraska~4K0.54×
41Iowa~7K0.53×
42Nevada~7K0.49×
43Pennsylvania~30K0.48×
44Georgia~20K0.45×
45Arizona~10K0.45×
46Missouri~10K0.41×
47Illinois~20K0.40×
48Colorado~10K0.39×
49Texas~50K0.37×
50Wisconsin~9K0.37×
Fig. 06

Affinity by region

Affinity by region — Perfect Nails, United States
0.37×1.00×5.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Perfect Nails audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Perfect Nails audience
#·InterestCategoryAffinity×
01Artificial nailsBeauty & Wellness18.92×
02WaxingBeauty & Wellness11.59×
03SwarovskiFashion & Accessoires7.57×
04Hair removalBeauty & Wellness7.30×
05Permanent makeupBeauty & Wellness6.72×
06Eye shadowBeauty & Wellness5.54×
07Nail salonBeauty & Wellness4.72×
08Eyelash extensionsBeauty & Wellness4.44×
09Beauty salonsBeauty & Wellness4.35×
10Natural skin careBeauty & Wellness4.01×
11Makeup TutorialsBeauty & Wellness4.01×
12Personal careHealth2.96×
13EtsyFashion & Accessoires2.84×
14HandbagsFashion & Accessoires2.81×
15SephoraShopping2.55×
16IKEAHome & Garden2.53×
17VeganismFood & Beverages2.46×
18RecipesFood & Beverages2.03×
19CookingFood & Beverages1.91×
20XInternet & Social Media1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Perfect Nails audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Perfect Nails audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.19×
Design AffinityPREMIUM2.05×
Career OrientationPOWER1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Perfect Nails audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.62×
Family OrientationCONSERVATISM0.70×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Perfect Nails have in United States?

Perfect Nails has an estimated audience of 1,559,028 people in United States, concentrated in California and New York.

02

What is the gender split and age of Perfect Nails fans?

100.0% of Perfect Nails fans are female, 0.0% are male, with an average age of 34.7 years.

03

Which brands do Perfect Nails fans like most?

Perfect Nails fans show strongest brand affinity for Artificial nails (18.92×), Waxing (11.59×), and Beauty salons (4.35×) over the country average.

04

Where do Perfect Nails fans live in United States?

Perfect Nails fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and New Jersey (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Perfect Nails fans also like?

Beyond Perfect Nails itself, the audience over-indexes on Waxing (11.59×), Beauty salons (4.35×), Hair removal (7.3×), and Permanent makeup (6.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Perfect Nails audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Perfect Nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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