A data profile of the people who buy, follow and care about FC Barcelona in Belgium — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 1,368,039 people in Belgium.
The average FC Barcelona fan in Belgium is 36.8 years old, more male, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include FIFA World Cup, Soccer, UEFA Champions League, with strongest over-indexing on FIFA World Cup (2.16× the country average).
Demographically, the FC Barcelona audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Pet Ownership, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical FC Barcelona fan in Belgium is more male, around 36.8 years old, with strong Pet Ownership tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the FC Barcelona profile in Belgium.
33.7% are female, 66.3% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 36.8 |
| Estimated audience size | 1,368,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 18% |
of the worldwide FC Barcelona audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 10.5% |
| Spain | 10.1% |
| Indonesia | 4.7% |
Where the FC Barcelona audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~300K | 2.35× | |
| 02 | East Flanders | ~200K | 1.72× | |
| 03 | Limburg | ~100K | 1.69× | |
| 04 | West Flanders | ~200K | 1.48× | |
| 05 | Flemish Brabant | ~200K | 1.40× | |
| 06 | Brussels | ~100K | 1.09× | |
| 07 | Liege | ~50K | 0.40× | |
| 08 | Luxembourg | ~10K | 0.34× | |
| 09 | Walloon Brabant | ~10K | 0.32× | |
| 10 | Hainaut | ~40K | 0.28× | |
| 11 | Province of Namur | ~20K | 0.27× |
The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 2.31× | ||
| 02 | UEFA Conference League | Sports | 2.21× | ||
| 03 | FIFA World Cup 2026 | Sports | 2.17× | ||
| 04 | FIFA World Cup | Sports | 2.16× | ||
| 05 | A.C. Milan | Sports | 2.12× | ||
| 06 | Chelsea F.C. | Sports | 2.11× | ||
| 07 | UEFA Champions League | Sports | 2.10× | ||
| 08 | Liverpool F.C. | Sports | 2.10× | ||
| 09 | Sofascore | Sports | 2.09× | ||
| 10 | Serie A | Sports | 2.05× | ||
| 11 | Manchester City F.C. | Sports | 2.03× | ||
| 12 | Juventus F.C. | Sports | 2.02× | ||
| 13 | Manchester United F.C. | Sports | 2.00× | ||
| 14 | Paris Saint-Germain | Sports | 1.97× | ||
| 15 | Premier League | Sports | 1.87× | ||
| 16 | Real Madrid C.F. | Sports | 1.84× | ||
| 17 | FC Bayern Munich | Sports | 1.81× | ||
| 18 | Standard Liège | Sports | 1.66× | ||
| 19 | Soccer | Sports | 1.63× | ||
| 20 | Sporza | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.17× | |
| Patriotism | CONSERVATISM | 1.13× | |
| Social Media Usage | JOY | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Design Affinity | PREMIUM | 0.85× | |
| Travelling | THRILL | 0.89× |
FC Barcelona has an estimated audience of 1,368,039 people in Belgium, concentrated in Antwerp and East Flanders.
33.7% of FC Barcelona fans are female, 66.3% are male, with an average age of 36.8 years.
FC Barcelona fans show strongest brand affinity for FIFA World Cup (2.16×), Soccer (1.63×), and UEFA Champions League (2.1×) over the country average.
FC Barcelona fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~200K), and West Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond FC Barcelona itself, the audience over-indexes on Soccer (1.63×), UEFA Champions League (2.1×), Real Madrid C.F. (1.84×), and FIFA World Cup 2026 (2.17×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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