A data profile of the people who buy, follow and care about Tennis in Belgium — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 1,208,321 people in Belgium.
The average Tennis fan in Belgium is 43.3 years old, more male, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Brussels.
Top brand affinities include RTBF Sport, Jannik Sinner, Challenger Pro League, with strongest over-indexing on RTBF Sport (1.57× the country average).
Demographically, the Tennis audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Tennis fan in Belgium is more male, around 43.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for RTBF Sport.
The key figures that characterise the Tennis profile in Belgium.
44.8% are female, 55.2% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 43.3 |
| Estimated audience size | 1,208,321 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Tennis audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.8% |
| Italy | 5.6% |
Where the Tennis audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~50K | 1.72× | |
| 02 | Brussels | ~100K | 1.40× | |
| 03 | Liege | ~100K | 1.37× | |
| 04 | Hainaut | ~200K | 1.30× | |
| 05 | Province of Namur | ~60K | 1.14× | |
| 06 | Flemish Brabant | ~100K | 0.94× | |
| 07 | Luxembourg | ~30K | 0.94× | |
| 08 | Antwerp | ~90K | 0.69× | |
| 09 | West Flanders | ~60K | 0.54× | |
| 10 | Limburg | ~30K | 0.54× | |
| 11 | East Flanders | ~60K | 0.45× |
The strongest cross-interests of the Tennis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tennis ball | Sports | 2.53× | ||
| 02 | Sportswear (fashion) | Fashion & Accessoires | 2.45× | ||
| 03 | David Goffin | Sports | 2.43× | ||
| 04 | Australian Open | Sports | 2.33× | ||
| 05 | Novak Djokovic | Sports | 2.27× | ||
| 06 | university maryland | Business & Career | 2.27× | ||
| 07 | Elise Mertens | Sports | 2.16× | ||
| 08 | Aryna Sabalenka | Sports | 2.10× | ||
| 09 | Jannik Sinner | Sports | 2.07× | ||
| 10 | The Championships, Wimbledon | Sports | 2.06× | ||
| 11 | Racket (sports equipment) | Sports | 2.05× | ||
| 12 | Davis Cup | Sports | 2.04× | ||
| 13 | Carlos Alcaraz | Sports | 1.99× | ||
| 14 | Zizou Bergs | Sports | 1.98× | ||
| 15 | Padel (sport) | Sports | 1.97× | ||
| 16 | Food chain | Food & Beverages | 1.74× | ||
| 17 | Challenger Pro League | Sports | 1.69× | ||
| 18 | RTBF Sport | Sports | 1.57× | ||
| 19 | Investment management | Business & Career | 1.54× | ||
| 20 | RAAL La Louvière | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.09× | |
| Pet Ownership | JOY | 1.03× | |
| Social Media Usage | JOY | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Design Affinity | PREMIUM | 0.81× | |
| Travelling | THRILL | 0.82× |
Tennis has an estimated audience of 1,208,321 people in Belgium, concentrated in Hainaut and Liege.
44.8% of Tennis fans are female, 55.2% are male, with an average age of 43.3 years.
Tennis fans show strongest brand affinity for RTBF Sport (1.57×), Jannik Sinner (2.07×), and Challenger Pro League (1.69×) over the country average.
Tennis fans in Belgium are most concentrated in Hainaut (reach ~200K), Liege (reach ~100K), and Brussels (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Tennis itself, the audience over-indexes on Jannik Sinner (2.07×), Challenger Pro League (1.69×), Zizou Bergs (1.98×), and Elise Mertens (2.16×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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