Rascasse Audience Intelligence

Kieler Nachrichten Audience in Germany

A data profile of the people who buy, follow and care about Kieler Nachrichten in Germany — modelled from more than twelve digital signal sources. Kieler Nachrichten has an estimated audience of 1,047,961 people in Germany.

#36among Newspaper in Germany#219among Website / Newspaper / Magazine in Germany#74in News

The average Kieler Nachrichten fan in Germany is 42.1 years old, balanced, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Hamburg, Nordrhein-Westfalen.

Top brand affinities include Holstein Kiel, Hannover 96, Hamburger SV, with strongest over-indexing on Holstein Kiel (21.49× the country average).

Demographically, the Kieler Nachrichten audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kieler Nachrichten fan in Germany is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Holstein Kiel.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kieler Nachrichten profile in Germany.

Audience size
1M
in Germany
Gender
53.6%♀
46.4% male
Age
42.1
average years
Country rank
#6257
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Kieler Nachrichten

53.6% are female, 46.4% are male, average age 42.1.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Kieler Nachrichten audience in Germany
MetricValue
Female53.6%
Male46.4%
Average age42.1
Estimated audience size1,047,961
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Kieler Nachrichten audience in Germany
Age bracketShare%
16-1910%
20-2919%
30-3922%
40-4928%
50+21%
Fig. 04

Worldwide distribution

96.0%

of the worldwide Kieler Nachrichten audience comes from Germany.

Worldwide audience distribution share by country for Kieler Nachrichten
CountryShare
Germany96.0%
Austria0.8%
Denmark0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kieler Nachrichten audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kieler Nachrichten fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~500K13.05×
02Hamburg~30K1.33×
03Saarland~8K0.61×
04Mecklenburg-Vorpommern~7K0.37×
05Bremen~3K0.33×
06Sachsen-Anhalt~8K0.31×
07Thüringen~8K0.28×
08Niedersachsen~30K0.26×
09Brandenburg~6K0.20×
10Rheinland-Pfalz~9K0.17×
11Berlin~8K0.17×
12Sachsen~8K0.16×
13Hessen~10K0.15×
14Nordrhein-Westfalen~30K0.12×
15Baden-Württemberg~10K0.10×
16Bayern~20K0.09×
Fig. 06

Affinity by region

Affinity by region — Kieler Nachrichten, Germany
0.09×1.00×13.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kieler Nachrichten audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kieler Nachrichten audience
#·InterestCategoryAffinity×
01Kiel WeekSports25.41×
02Holstein KielSports21.49×
03Hannover 96Sports7.39×
04Hamburger SVSports3.59×
05Udo LindenbergMusic & Radio2.70×
06Der TagesspiegelNews2.33×
07Ernsting's familyShopping2.30×
08RTL TelevisionMovies & TV2.22×
09NewspapersLiterature2.22×
10Hardware storeHome & Garden2.06×
11Breaking newsMovies & TV1.97×
12SV Werder BremenSports1.96×
13Gute Zeiten, schlechte ZeitenMovies & TV1.93×
14Obi (store)Shopping1.91×
15ZDFMovies & TV1.84×
16Helene FischerMusic & Radio1.81×
17SparkasseBusiness & Career1.79×
18BildNews1.69×
19EdekaShopping1.67×
20CHECK24Business & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kieler Nachrichten audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kieler Nachrichten audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
Convenience OrientationPREMIUM1.52×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kieler Nachrichten audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Early Adopter MentalityPOWER0.66×
Pet OwnershipJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kieler Nachrichten have in Germany?

Kieler Nachrichten has an estimated audience of 1,047,961 people in Germany, concentrated in Schleswig-Holstein and Hamburg.

02

What is the gender split and age of Kieler Nachrichten fans?

53.6% of Kieler Nachrichten fans are female, 46.4% are male, with an average age of 42.1 years.

03

Which brands do Kieler Nachrichten fans like most?

Kieler Nachrichten fans show strongest brand affinity for Holstein Kiel (21.49×), Hannover 96 (7.39×), and Hamburger SV (3.59×) over the country average.

04

Where do Kieler Nachrichten fans live in Germany?

Kieler Nachrichten fans in Germany are most concentrated in Schleswig-Holstein (reach ~500K), Hamburg (reach ~30K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kieler Nachrichten fans also like?

Beyond Kieler Nachrichten itself, the audience over-indexes on Hannover 96 (7.39×), Hamburger SV (3.59×), Obi (store) (1.91×), and Kiel Week (25.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kieler Nachrichten audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kieler Nachrichten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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