Kieler Nachrichten Audience in Germany
Kieler Nachrichten has an estimated audience of 1,036,624 people in Germany. 53.6% are female, 46.4% are male, average age 42.1. Top regions: Schleswig-Holstein, Hamburg, Nordrhein-Westfalen. Top brand affinities: Rossmann, Home Office, Jack White, Ivan Savvidis, Mackenzie Foy.
The average Kieler Nachrichten fan in Germany is 42.1 years old, balanced, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Hamburg, Nordrhein-Westfalen. Top brand affinities include Rossmann, Home Office, Jack White, with strongest over-indexing on Rossmann (1.83× the country average). Demographically, the Kieler Nachrichten audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Kieler Nachrichten fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 42.1 |
| Estimated audience size | 1,036,624 |
Audience persona
The typical Kieler Nachrichten fan in Germany is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Schleswig-Holstein | 484,266 | 13.01× |
| Hamburg | 32,442 | 1.38× |
| Nordrhein-Westfalen | 24,468 | 0.11× |
| Niedersachsen | 24,330 | 0.24× |
| Bayern | 10,690 | 0.06× |
| Hessen | 9,973 | 0.13× |
| Baden-Württemberg | 8,558 | 0.06× |
| Mecklenburg-Vorpommern | 6,828 | 0.35× |
| Berlin | 5,992 | 0.13× |
| Sachsen | 4,330 | 0.09× |
| Brandenburg | 4,149 | 0.13× |
| Rheinland-Pfalz | 2,798 | 0.05× |
| Bremen | 1,393 | 0.16× |
| Thüringen | 1,299 | 0.05× |
| Sachsen-Anhalt | 1,042 | 0.04× |
| Saarland | 215 | 0.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.83× | Shopping |
| Home Office | 1.78× | Business & Career |
| Jack White | 1.64× | Movies & TV |
| Ivan Savvidis | 14.41× | Politics & Society |
| Mackenzie Foy | 2.33× | Fashion & Accessoires |
| Dana Carvey | 5.85× | Movies & TV |
| Vijesti.ba | 1.61× | News |
| Brunello Cucinelli | 1.55× | Fashion & Accessoires |
| Anna Lewandowska | 1.99× | Sports |
| JDM Cars | 1.51× | Cars & Mobility |
| JD Institute of Fashion Technology | 1.97× | Business & Career |
| Umut Bulut | 1.91× | Sports |
| IPer | 1.86× | Shopping |
| El Economista | 1.72× | News |
| X-Men: The Last Stand | 1.63× | Movies & TV |
| Cullinan Diamond | 1.56× | |
| Cachoeira | 1.6× | Travel & Leisure |
| Chhattisgarh | 1.53× | Travel & Leisure |
| Boystown | 1.53× | Travel & Leisure |
| A New Earth Eckhart Tolle | 1.74× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.3 |
| Family Orientation | CONSERVATISM | 0.95 |
| DIY Mentality | THRILL | 0.94 |
| Need for Security | CONSERVATISM | 0.94 |
| Price Sensitivity | PREMIUM | 0.81 |
| Healthy Lifestyle | BALANCE | 0.78 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.0% |
| Austria | 0.8% |
| Denmark | 0.5% |
See Kieler Nachrichten audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Kieler Nachrichten have in Germany?
Kieler Nachrichten has an estimated audience of 1,036,624 people in Germany, concentrated in Schleswig-Holstein and Hamburg.
What is the gender split and age of Kieler Nachrichten fans?
53.6% of Kieler Nachrichten fans are female, 46.4% are male, with an average age of 42.1 years.
Which brands do Kieler Nachrichten fans like most?
Kieler Nachrichten fans show strongest brand affinity for Rossmann (1.83×), Home Office (1.78×), and Jack White (1.64×) over the country average.
Where do Kieler Nachrichten fans live in Germany?
Kieler Nachrichten fans in Germany are most concentrated in Schleswig-Holstein (reach 484,266), Hamburg (reach 32,442), and Nordrhein-Westfalen (reach 24,468). These three regions account for the largest share of the active audience.
What other brands do Kieler Nachrichten fans also like?
Beyond Kieler Nachrichten itself, the audience over-indexes on Home Office (1.78×), Jack White (1.64×), Ivan Savvidis (14.41×), and Mackenzie Foy (2.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kieler Nachrichten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.