Americas Audience in Germany
Americas has an estimated audience of 1,427,606 people in Germany. 45.9% are female, 54.1% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Medieval fantasy, Israel, Este, Veneto, Unique Gifts.
The average Americas fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Medieval fantasy, Israel, with strongest over-indexing on Progressive rock (2.66× the country average). Demographically, the Americas audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Americas fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 38.0 |
| Estimated audience size | 1,427,606 |
Audience persona
The typical Americas fan in Germany is balanced, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 375,226 | 1.2× |
| Bayern | 250,045 | 1.09× |
| Baden-Württemberg | 207,484 | 1.07× |
| Niedersachsen | 154,491 | 1.11× |
| Hessen | 118,002 | 1.08× |
| Rheinland-Pfalz | 77,007 | 1.08× |
| Sachsen | 71,613 | 1.02× |
| Berlin | 54,487 | 0.85× |
| Schleswig-Holstein | 53,037 | 1.03× |
| Brandenburg | 40,192 | 0.91× |
| Sachsen-Anhalt | 31,659 | 0.86× |
| Hamburg | 31,555 | 0.98× |
| Thüringen | 30,975 | 0.85× |
| Mecklenburg-Vorpommern | 23,243 | 0.85× |
| Saarland | 16,875 | 0.96× |
| Bremen | 12,805 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.66× | Music & Radio |
| Medieval fantasy | 13.12× | Literature |
| Israel | 2.32× | Travel & Leisure |
| Este, Veneto | 2.75× | Travel & Leisure |
| Unique Gifts | 1.5× | Shopping |
| Natural rubber | 2.31× | Cars & Mobility |
| Stradivarius | 1.56× | Shopping |
| 3D printing | 1.86× | Technology & Electronics |
| Škoda Kodiaq | 1.57× | Cars & Mobility |
| The Journey (1959 film) | 10.96× | Movies & TV |
| Esra Erol | 3.74× | Movies & TV |
| Kodi (software) | 1.93× | Technology & Electronics |
| Home Delivery | 1.84× | Food & Beverages |
| Minestrone | 1.68× | Food & Beverages |
| JDSU | 1.99× | Business & Career |
| Captain Fantastic (film) | 5.38× | Movies & TV |
| Weimar Republic | 3.11× | Politics & Society |
| Nationality | 1.67× | Politics & Society |
| Video izle | 1.84× | |
| Hypertext | 1.53× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.61 |
| Spirituality | BALANCE | 1.54 |
| Patriotism | CONSERVATISM | 1.53 |
| Community Orientation | OPEN | 1.48 |
| Sports Activity | POWER | 1.45 |
| Pet Ownership | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| Mexico | 7.2% |
| Brazil | 6.8% |
See Americas audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Americas have in Germany?
Americas has an estimated audience of 1,427,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Americas fans?
45.9% of Americas fans are female, 54.1% are male, with an average age of 38.0 years.
Which brands do Americas fans like most?
Americas fans show strongest brand affinity for Progressive rock (2.66×), Medieval fantasy (13.12×), and Israel (2.32×) over the country average.
Where do Americas fans live in Germany?
Americas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 375,226), Bayern (reach 250,045), and Baden-Württemberg (reach 207,484). These three regions account for the largest share of the active audience.
What other brands do Americas fans also like?
Beyond Americas itself, the audience over-indexes on Medieval fantasy (13.12×), Israel (2.32×), Este, Veneto (2.75×), and Unique Gifts (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Americas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.