Americas Audience in Germany
Americas has an estimated audience of 1,427,606 people in Germany. 45.9% are female, 54.1% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Country rap, Western Union, Olivia Cooke, German television comedy.
The average Americas fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Country rap, Western Union, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Americas audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Americas fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 38.0 |
| Estimated audience size | 1,427,606 |
Audience persona
The typical Americas fan in Germany is balanced, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 375,226 | 1.2× |
| Bayern | 250,045 | 1.09× |
| Baden-Württemberg | 207,484 | 1.07× |
| Niedersachsen | 154,491 | 1.11× |
| Hessen | 118,002 | 1.08× |
| Rheinland-Pfalz | 77,007 | 1.08× |
| Sachsen | 71,613 | 1.02× |
| Berlin | 54,487 | 0.85× |
| Schleswig-Holstein | 53,037 | 1.03× |
| Brandenburg | 40,192 | 0.91× |
| Sachsen-Anhalt | 31,659 | 0.86× |
| Hamburg | 31,555 | 0.98× |
| Thüringen | 30,975 | 0.85× |
| Mecklenburg-Vorpommern | 23,243 | 0.85× |
| Saarland | 16,875 | 0.96× |
| Bremen | 12,805 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Country rap | 8.71× | Music & Radio |
| Western Union | 4.89× | Business & Career |
| Olivia Cooke | 17.94× | Movies & TV |
| German television comedy | 6.48× | Movies & TV |
| Tagesschau | 2.2× | Movies & TV |
| Allgäu | 6.69× | Travel & Leisure |
| Livemusic | 3.52× | Music & Radio |
| Pets | 1.77× | Pets & Animals |
| Headphones | 5.09× | Technology & Electronics |
| Ryanair | 2.31× | Travel & Leisure |
| Grammarly | 20× | Business & Career |
| Dailymotion | 5.9× | Movies & TV |
| Lake Constance | 6.93× | Travel & Leisure |
| Tour de France | 4.6× | Sports |
| Automobiles | 1.64× | Cars & Mobility |
| Public administration | 6.54× | Business & Career |
| Netto Marken-Discount | 1.68× | Shopping |
| Bleacher Report | 13.12× | Sports |
| Real property | 3.27× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.61 |
| Spirituality | BALANCE | 1.54 |
| Patriotism | CONSERVATISM | 1.53 |
| Community Orientation | OPEN | 1.48 |
| Sports Activity | POWER | 1.45 |
| Pet Ownership | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| Mexico | 7.2% |
| Brazil | 6.8% |
See Americas audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Americas have in Germany?
Americas has an estimated audience of 1,427,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Americas fans?
45.9% of Americas fans are female, 54.1% are male, with an average age of 38.0 years.
Which brands do Americas fans like most?
Americas fans show strongest brand affinity for Satire (8.81×), Country rap (8.71×), and Western Union (4.89×) over the country average.
Where do Americas fans live in Germany?
Americas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 375,226), Bayern (reach 250,045), and Baden-Württemberg (reach 207,484). These three regions account for the largest share of the active audience.
What other brands do Americas fans also like?
Beyond Americas itself, the audience over-indexes on Country rap (8.71×), Western Union (4.89×), Olivia Cooke (17.94×), and German television comedy (6.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Americas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.