A data profile of the people who buy, follow and care about Americas in Spain — modelled from more than twelve digital signal sources. Americas has an estimated audience of 2,633,286 people in Spain.
Americas has an estimated audience of 2,633,286 people in Spain. 56.5% are female, 43.5% are male, average age 42.7. Top brand affinities: Real property, Aldi, Satire, Genetics, Rayo Vallecano.
Top brand affinities include Real property, Aldi, Satire, with strongest over-indexing on Real property (2.53× the country average).
Demographically, the Americas audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Individualism, Spirituality.
The typical Americas fan in Spain is more female, around 42.7 years old, with strong Individualism tendencies and a notable affinity for Real property.
The key figures that characterise the Americas profile in Spain.
56.5% are female, 43.5% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 42.7 |
| Estimated audience size | 2,633,286 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Americas audience comes from Spain.
| Country | Share |
|---|---|
| United States | 37.1% |
| Mexico | 7.2% |
| Brazil | 6.8% |
The strongest cross-interests of the Americas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Colin Farrell | Movies & TV | 6.40× | ||
| 02 | New Testament | Politics & Society | 5.34× | ||
| 03 | Satire | Literature | 3.90× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 3.30× | ||
| 05 | Japanese hip hop | Music & Radio | 2.93× | ||
| 06 | Real property | Home & Garden | 2.53× | ||
| 07 | Volunteering | Politics & Society | 2.42× | ||
| 08 | Dentistry | Business & Career | 2.34× | ||
| 09 | Refrigerator | Home & Garden | 2.27× | ||
| 10 | Political science | Business & Career | 2.23× | ||
| 11 | Genetics | Kids & Family | 2.19× | ||
| 12 | TripAdvisor | Travel & Leisure | 2.06× | ||
| 13 | Aldi | Shopping | 1.84× | ||
| 14 | Michael Jackson | Music & Radio | 1.78× | ||
| 15 | Badoo | Internet & Social Media | 1.67× | ||
| 16 | Modern art | Arts & Culture | 1.63× | ||
| 17 | Distilled beverage | Food & Beverages | 1.61× | ||
| 18 | Radio | Technology & Electronics | 1.54× | ||
| 19 | Local food | Food & Beverages | 1.52× | ||
| 20 | Oysho | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.52× | |
| Spirituality | BALANCE | 1.35× | |
| Travelling | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.85× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Americas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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