Rascasse Audience Intelligence

Americas Audience in Brazil

A data profile of the people who buy, follow and care about Americas in Brazil — modelled from more than twelve digital signal sources. Americas has an estimated audience of 8,756,200 people in Brazil.

#448among Topic in Brazil#40in Travel & Leisure

Americas has an estimated audience of 8,756,200 people in Brazil. 59.2% are female, 40.8% are male, average age 38.3. Top brand affinities: Seleção Brasileira, Sabrina Carpenter, Michael Jackson, Jazz music, Soul music.

Top brand affinities include Seleção Brasileira, Sabrina Carpenter, Michael Jackson, with strongest over-indexing on Seleção Brasileira (1.51× the country average).

Demographically, the Americas audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Tradition.

The typical Americas fan in Brazil is more female, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Americas profile in Brazil.

Audience size
8.8M
in Brazil
Gender
59.2%♀
40.8% male
Age
38.3
average years
Country rank
#676
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Americas fans

59.2% are female, 40.8% are male, average age 38.3.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Americas audience in Brazil
MetricValue
Female59.2%
Male40.8%
Average age38.3
Estimated audience size8,756,200
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Americas audience in Brazil
Age bracketShare%
16-1923%
20-2920%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Americas audience comes from Brazil.

Worldwide audience distribution share by country for Americas
CountryShare
United States37.1%
Mexico7.2%
Brazil6.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Americas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Americas audience
#·InterestCategoryAffinity×
01Sabrina CarpenterMusic & Radio2.81×
02Rick and MortyMovies & TV2.81×
03Scarlett JohanssonMovies & TV2.81×
04Borussia DortmundSports2.81×
05ZendayaMovies & TV2.81×
06Emma StoneMovies & TV2.81×
07Maria BethâniaMusic & Radio2.81×
08Elle FanningMovies & TV2.66×
09Bossa novaMusic & Radio2.31×
10Spanish languagePolitics & Society2.13×
11Anne HathawayMovies & TV2.13×
12BeetlejuiceMovies & TV2.09×
13The Big Bang TheoryMovies & TV2.01×
14Michael JacksonMusic & Radio1.77×
15MSNNews1.70×
16BTSMusic & Radio1.65×
17Soul musicMusic & Radio1.54×
18Public transportCars & Mobility1.54×
19Jazz musicMusic & Radio1.52×
20Seleção BrasileiraSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Americas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Americas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.50×
TraditionCONSERVATISM1.30×
IndividualismJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Americas audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
MindfulnessBALANCE0.77×
Price SensitivityPREMIUM0.79×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Americas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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