Americas Audience in Mexico
Americas has an estimated audience of 9,349,882 people in Mexico. 50.3% are female, 49.7% are male, average age 30.8. Top brand affinities: Chris Martin, National Car Rental, TikTok, Real Madrid C.F., MSN.
Top brand affinities include Chris Martin, National Car Rental, TikTok, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Americas audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Travel & Leisure · Type: Topic
Demographics of Americas fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 30.8 |
| Estimated audience size | 9,349,882 |
Audience persona
The typical Americas fan in Mexico is balanced, around 30.8 years old, with strong Spirituality tendencies and a notable affinity for Chris Martin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| TikTok | 2.9× | Internet & Social Media |
| Real Madrid C.F. | 1.59× | Sports |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Catholic Church | 2.45× | Politics & Society |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Wattpad | 3.25× | Internet & Social Media |
| Banana | 2.47× | Food & Beverages |
| Sarcasm | 2.58× | Politics & Society |
| Credit cards | 1.61× | Business & Career |
| Travel agency | 2.53× | Travel & Leisure |
| Game consoles | 1.91× | Technology & Electronics |
| Personal care | 1.57× | Health |
| Banking | 1.71× | Business & Career |
| Crafts | 1.51× | Home & Garden |
| Insurance | 1.66× | Business & Career |
| Bible | 2.5× | Politics & Society |
| El País | 2.32× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.5 |
| Travelling | THRILL | 1.48 |
| LGBTQ+ Identity | OPEN | 1.46 |
| DIY Mentality | THRILL | 1.46 |
| Early Adopter Mentality | POWER | 1.42 |
| Price Sensitivity | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| Mexico | 7.2% |
| Brazil | 6.8% |
See Americas audiences in other countries
More Travel & Leisure audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Americas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.