Americas Audience in Mexico

Americas has an estimated audience of 9,349,882 people in Mexico. 50.3% are female, 49.7% are male, average age 30.8. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.

Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (297.7× the country average). Demographically, the Americas audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Travel & Leisure · Type: Topic

Demographics of Americas fans

Demographic split for Americas audience in Mexico
MetricValue
Female50.3%
Male49.7%
Average age30.8
Estimated audience size9,349,882

Audience persona

The typical Americas fan in Mexico is balanced, around 30.8 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Top brand affinities of Americas fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Americas audience
BrandAffinityCategory
Shopping and fashion297.7×Shopping
Costa Rica528.64×Travel & Leisure
Game consoles184.03×Technology & Electronics
Catholic Church132.61×Politics & Society
Sarcasm92.02×Politics & Society
Mobile game79.33×Games
Travel agency87.28×Travel & Leisure
Banana66.98×Food & Beverages
Exfoliation (cosmetology)141.38×Beauty & Wellness
Valentine's Day117.26×Kids & Family
El País64.28×News
Broadcasting of sports events84.57×Movies & TV
Dentistry56.16×Business & Career
Daily Horoscope559.77×Internet & Social Media
Pilsner60.22×Food & Beverages
Freeware33.15×Technology & Electronics
Sexology40.6×Kids & Family
Multi-level marketing48.71×Business & Career
Orange (fruit)49.39×Food & Beverages
Breastfeeding36.54×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Americas audience
TraitClusterScore
SpiritualityBALANCE27.28
TravellingTHRILL22.72
Urban LifestyleOPEN3.92
Risk AppetiteTHRILL2.39
MindfulnessBALANCE1.71
Community OrientationOPEN1.55

Worldwide distribution

Worldwide audience distribution share by country for Americas
CountryShare
United States37.1%
Mexico7.2%
Brazil6.8%

See Americas audiences in other countries

More Travel & Leisure audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Americas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.