A data profile of the people who buy, follow and care about Americas in Italy — modelled from more than twelve digital signal sources. Americas has an estimated audience of 4,173,582 people in Italy.
Americas has an estimated audience of 4,173,582 people in Italy. 50.9% are female, 49.1% are male, average age 40.5. Top brand affinities: Wikipedia, Google Flights, Satire, WhatsApp, Personal finance.
Top brand affinities include Wikipedia, Google Flights, Satire, with strongest over-indexing on Wikipedia (5.13× the country average).
Demographically, the Americas audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Americas fan in Italy is balanced, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Americas profile in Italy.
50.9% are female, 49.1% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 40.5 |
| Estimated audience size | 4,173,582 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Americas audience comes from Italy.
| Country | Share |
|---|---|
| United States | 37.1% |
| Mexico | 7.2% |
| Brazil | 6.8% |
The strongest cross-interests of the Americas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rod Stewart | Music & Radio | 5.67× | ||
| 02 | Google Flights | Travel & Leisure | 5.30× | ||
| 03 | Wikipedia | Internet & Social Media | 5.13× | ||
| 04 | Improvisation | Music & Radio | 4.01× | ||
| 05 | Satire | Literature | 3.88× | ||
| 06 | New Testament | Politics & Society | 3.67× | ||
| 07 | Mediaset | Technology & Electronics | 2.36× | ||
| 08 | Champagne | Food & Beverages | 2.23× | ||
| 09 | General practitioner | Health | 2.21× | ||
| 10 | Sanremo Music Festival | Music & Radio | 2.15× | ||
| 11 | Genetics | Kids & Family | 2.02× | ||
| 12 | Adriatic Sea | Travel & Leisure | 1.97× | ||
| 13 | Singer-songwriter | Music & Radio | 1.90× | ||
| 14 | Musical theatre | Movies & TV | 1.82× | ||
| 15 | Internet & Social Media | 1.73× | |||
| 16 | Milk | Food & Beverages | 1.70× | ||
| 17 | Volunteering | Politics & Society | 1.69× | ||
| 18 | Travel website | Travel & Leisure | 1.63× | ||
| 19 | Wine tasting | Food & Beverages | 1.62× | ||
| 20 | Personal finance | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.38× | |
| Convenience Orientation | PREMIUM | 1.33× | |
| Urban Lifestyle | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.83× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Americas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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