Rascasse Audience Intelligence

João Félix Audience in Germany

A data profile of the people who buy, follow and care about João Félix in Germany — modelled from more than twelve digital signal sources. João Félix has an estimated audience of 79,307 people in Germany.

The average João Félix fan in Germany is 31.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include S.L. Benfica, Atlético Madrid, Spain national football team, with strongest over-indexing on S.L. Benfica (66.06× the country average).

Demographically, the João Félix audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical João Félix fan in Germany is more male, around 31.0 years old, with strong Risk Appetite tendencies and a notable affinity for S.L. Benfica.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the João Félix profile in Germany.

Audience size
79K
in Germany
Gender
29.0%
71.0% male
Age
31.0
average years
Country rank
#39225
Person in Germany
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of João Félix fans

29.0% are female, 71.0% are male, average age 31.0.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for João Félix audience in Germany
MetricValue
Female29.0%
Male71.0%
Average age31.0
Estimated audience size79,307
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the João Félix audience in Germany
Age bracketShare%
16-1945%
20-2920%
30-3914%
40-4912%
50+9%
Fig. 04

Worldwide distribution

2.6%

of the worldwide João Félix audience comes from Germany.

Worldwide audience distribution share by country for João Félix
CountryShare
Portugal14.7%
Brazil8.5%
United States7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the João Félix audience in Germany is strongest.

Fig. 05

Top regions by affinity

João Félix fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~7K1.25×
02Nordrhein-Westfalen~20K1.24×
03Baden-Württemberg~10K1.22×
04Hamburg~2K1.21×
05Bayern~10K1.11×
06Bremen<1K1.08×
07Berlin~4K1.07×
08Rheinland-Pfalz~4K1.05×
09Niedersachsen~7K1.03×
10Schleswig-Holstein~3K1.00×
11Saarland<1K0.99×
12Brandenburg~2K0.82×
13Sachsen~3K0.79×
14Mecklenburg-Vorpommern~1K0.78×
15Thüringen~1K0.77×
16Sachsen-Anhalt~1K0.74×
Fig. 06

Affinity by region

Affinity by region — João Félix, Germany
0.74×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the João Félix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for João Félix audience
#·InterestCategoryAffinity×
01S.L. BenficaSports66.06×
02Atlético MadridSports21.34×
03Spain national football teamSports20.73×
04Argentina national football teamSports14.83×
05France national football teamSports12.32×
06Lothar MatthäusSports10.85×
07Love ActuallyMovies & TV10.07×
08Frauen-BundesligaSports9.88×
091. FC Union BerlinSports9.33×
10FC AugsburgSports9.13×
11Paris Saint-GermainSports8.83×
12VfL BochumSports8.27×
13SC FreiburgSports7.15×
14VfL WolfsburgSports6.67×
15RB LeipzigSports6.57×
16Borussia MönchengladbachSports5.86×
17Hertha BSCSports5.65×
18VfB StuttgartSports4.78×
19Borussia DortmundSports3.56×
20FC Bayern MunichSports2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the João Félix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by João Félix audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.88×
SpiritualityBALANCE1.79×
Convenience OrientationPREMIUM1.39×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by João Félix audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
SustainabilityBALANCE0.66×
CreativityOPEN0.68×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does João Félix have in Germany?

João Félix has an estimated audience of 79,307 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of João Félix fans?

29.0% of João Félix fans are female, 71.0% are male, with an average age of 31.0 years.

03

Which brands do João Félix fans like most?

João Félix fans show strongest brand affinity for S.L. Benfica (66.06×), Atlético Madrid (21.34×), and Spain national football team (20.73×) over the country average.

04

Where do João Félix fans live in Germany?

João Félix fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~20K), Bayern (reach ~10K), and Baden-Württemberg (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do João Félix fans also like?

Beyond João Félix itself, the audience over-indexes on Atlético Madrid (21.34×), Spain national football team (20.73×), Borussia Dortmund (3.56×), and Frauen-Bundesliga (9.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for João Félix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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