João Félix Audience in Germany
João Félix has an estimated audience of 237,558 people in Germany. 27.4% are female, 72.6% are male, average age 30.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Borussia Dortmund, Atlético Madrid, VfB Stuttgart, S.L. Benfica, FC Bayern Munich.
The average João Félix fan in Germany is 30.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Borussia Dortmund, Atlético Madrid, VfB Stuttgart, with strongest over-indexing on Borussia Dortmund (4.67× the country average). Demographically, the João Félix audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Spirituality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of João Félix fans
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 30.3 |
| Estimated audience size | 237,558 |
Audience persona
The typical João Félix fan in Germany is more male, around 30.3 years old, with strong Spirituality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,368 | 1.25× |
| Baden-Württemberg | 40,186 | 1.24× |
| Bayern | 38,910 | 1.02× |
| Hessen | 23,808 | 1.31× |
| Niedersachsen | 23,400 | 1.01× |
| Rheinland-Pfalz | 12,779 | 1.07× |
| Berlin | 12,105 | 1.14× |
| Sachsen | 9,288 | 0.8× |
| Schleswig-Holstein | 8,759 | 1.02× |
| Hamburg | 6,635 | 1.23× |
| Brandenburg | 5,811 | 0.79× |
| Thüringen | 4,070 | 0.67× |
| Sachsen-Anhalt | 3,972 | 0.64× |
| Mecklenburg-Vorpommern | 3,339 | 0.73× |
| Saarland | 2,877 | 0.98× |
| Bremen | 2,222 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 4.67× | Sports |
| Atlético Madrid | 17.52× | Sports |
| VfB Stuttgart | 5.59× | Sports |
| S.L. Benfica | 20.25× | Sports |
| FC Bayern Munich | 3.4× | Sports |
| RB Leipzig | 6.11× | Sports |
| Paris Saint-Germain | 7.53× | Sports |
| SV Werder Bremen | 3.63× | Sports |
| Eintracht Frankfurt | 3.64× | Sports |
| Hertha BSC | 5.66× | Sports |
| FIFA World Cup | 2.93× | Sports |
| SC Freiburg | 6.11× | Sports |
| 2. Bundesliga | 3.37× | Sports |
| France national football team | 10.84× | Sports |
| UEFA Champions League | 2.75× | Sports |
| Argentina national football team | 10.3× | Sports |
| Real Madrid C.F. | 3.15× | Sports |
| Bayer 04 Leverkusen | 5.76× | Sports |
| VfL Wolfsburg | 6.34× | Sports |
| Spain national football team | 12.1× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.4 |
| Career Orientation | POWER | 1.24 |
| Social Media Usage | JOY | 1.21 |
| Risk Appetite | THRILL | 1.21 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Sports Activity | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.9% |
| Portugal | 9.1% |
| Brazil | 8.5% |
See João Félix audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does João Félix have in Germany?
João Félix has an estimated audience of 237,558 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of João Félix fans?
27.4% of João Félix fans are female, 72.6% are male, with an average age of 30.3 years.
Which brands do João Félix fans like most?
João Félix fans show strongest brand affinity for Borussia Dortmund (4.67×), Atlético Madrid (17.52×), and VfB Stuttgart (5.59×) over the country average.
Where do João Félix fans live in Germany?
João Félix fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,368), Baden-Württemberg (reach 40,186), and Bayern (reach 38,910). These three regions account for the largest share of the active audience.
What other brands do João Félix fans also like?
Beyond João Félix itself, the audience over-indexes on Atlético Madrid (17.52×), VfB Stuttgart (5.59×), S.L. Benfica (20.25×), and FC Bayern Munich (3.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for João Félix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.