João Félix Audience in United States

João Félix logo

João Félix has an estimated audience of 773,767 people in United States. 33.1% are female, 66.9% are male, average age 31.0. Top regions: California, Texas, Florida. Top brand affinities: Spain national football team, Paolo Maldini, Autism Awareness, Atlético Madrid, Diabetes mellitus awareness.

The average João Félix fan in United States is 31.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Spain national football team, Paolo Maldini, Autism Awareness, with strongest over-indexing on Spain national football team (74.03× the country average). Demographically, the João Félix audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of João Félix fans

Demographic split for João Félix audience in United States
MetricValue
Female33.1%
Male66.9%
Average age31.0
Estimated audience size773,767

Audience persona

The typical João Félix fan in United States is more male, around 31.0 years old, with strong Spirituality tendencies and a notable affinity for Spain national football team.

Top regions in United States

Top regions ranked by reach for João Félix in United States
RegionReachAffinity
California149,4581.76×
Texas104,7021.57×
Florida81,1221.55×
New York70,3461.63×
New Jersey43,5382.21×
Illinois37,1071.44×
Georgia32,7021.37×
Virginia31,3061.66×
North Carolina29,4431.26×
Maryland27,1942.04×
Massachusetts25,8461.7×
Pennsylvania22,1990.85×
Ohio18,2500.77×
Washington17,4131.12×
Arizona16,4101.04×
Michigan14,7110.73×
Indiana14,2081.01×
Tennessee13,8690.89×
Connecticut12,6061.62×
Minnesota10,9920.99×
Colorado10,7210.88×
South Carolina10,1350.87×
Missouri9,2810.74×
Oregon8,3700.94×
Nevada8,1171.08×
Kentucky7,8930.81×
Wisconsin7,8700.68×
Louisiana7,3820.74×
Alabama7,0980.66×
Utah6,9391×
Oklahoma6,5490.76×
Arkansas5,7260.9×
Iowa5,3380.84×
Kansas5,1230.84×
Rhode Island3,9111.59×
Nebraska3,7110.96×
Washington, District of Columbia3,4571.49×
Mississippi3,1680.5×
New Mexico2,4970.64×
Idaho2,3740.61×
New Hampshire2,2670.74×
Delaware2,2171.04×
Hawaii1,7500.53×
Maine1,3980.5×
West Virginia1,2630.35×
North Dakota1,2060.76×
South Dakota1,1230.63×
Vermont7410.55×
Alaska7200.43×
Montana6670.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for João Félix audience
BrandAffinityCategory
Spain national football team74.03×Sports
Paolo Maldini140.55×Sports
Autism Awareness19.03×Health
Atlético Madrid32.72×Sports
Diabetes mellitus awareness12.48×Health
FC Bayern Munich12.44×Sports
Porter Airlines70.3×Travel & Leisure
Google Maps6.54×Internet & Social Media
Borussia Dortmund28.3×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Indeed.com4.98×Business & Career
David Beckham21.4×Sports
Cillian Murphy13.64×Movies & TV
Kevin De Bruyne31.88×Sports
La Liga10.56×Sports
Income tax13.19×Business & Career
Liga MX9.56×Sports
Real Madrid C.F.5.12×Sports
Italy national football team43.96×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by João Félix audience
TraitClusterScore
SpiritualityBALANCE1.44
MindfulnessBALANCE1.34
Risk AppetiteTHRILL1.27
ExtroversionTHRILL1.24
LGBTQ+ IdentityOPEN1.2
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for João Félix
CountryShare
United States12.9%
Portugal9.1%
Brazil8.5%

See João Félix audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does João Félix have in United States?

João Félix has an estimated audience of 773,767 people in United States, concentrated in California and Texas.

What is the gender split and age of João Félix fans?

33.1% of João Félix fans are female, 66.9% are male, with an average age of 31.0 years.

Which brands do João Félix fans like most?

João Félix fans show strongest brand affinity for Spain national football team (74.03×), Paolo Maldini (140.55×), and Autism Awareness (19.03×) over the country average.

Where do João Félix fans live in United States?

João Félix fans in United States are most concentrated in California (reach 149,458), Texas (reach 104,702), and Florida (reach 81,122). These three regions account for the largest share of the active audience.

What other brands do João Félix fans also like?

Beyond João Félix itself, the audience over-indexes on Paolo Maldini (140.55×), Autism Awareness (19.03×), Atlético Madrid (32.72×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for João Félix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.