Flute Audience in United States

Flute has an estimated audience of 6,779,520 people in United States. 41.9% are female, 58.1% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Autism Awareness, Diabetes mellitus awareness, Honda HR-V, Microblogging.

The average Flute fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Kia Sportage (56.76× the country average). Demographically, the Flute audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical instrument

Demographics of Flute fans

Demographic split for Flute audience in United States
MetricValue
Female41.9%
Male58.1%
Average age35.3
Estimated audience size6,779,520

Audience persona

The typical Flute fan in United States is more male, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Flute in United States
RegionReachAffinity
California919,8461.23×
Texas797,1241.37×
Florida497,7921.08×
New York428,2201.13×
Illinois234,9551.04×
Pennsylvania234,4701.03×
Georgia230,7211.1×
North Carolina221,4801.09×
Ohio206,3340.99×
New Jersey188,6191.09×
Michigan184,3901.04×
Virginia174,6351.06×
Washington161,0281.18×
Tennessee139,6081.03×
Indiana136,1901.1×
Maryland133,5501.15×
Massachusetts127,9930.96×
Arizona117,7520.85×
Missouri102,6470.94×
Alabama102,5181.08×
South Carolina99,3070.97×
Minnesota98,9741.02×
Louisiana92,9961.06×
Wisconsin90,9200.89×
Colorado89,9600.84×
Kentucky87,5141.03×
Oklahoma83,2121.11×
Oregon76,8690.99×
Arkansas67,7651.21×
Mississippi67,0891.2×
Connecticut66,5810.98×
Utah61,3991.01×
Iowa57,1111.02×
Nevada57,0400.87×
Kansas54,3471.02×
Nebraska34,7341.02×
West Virginia33,9841.08×
New Mexico32,7710.96×
Idaho32,2360.95×
Hawaii31,1751.07×
New Hampshire22,0550.83×
Maine19,9110.82×
Rhode Island17,3220.8×
Delaware16,3040.87×
Washington, District of Columbia16,1820.79×
Montana15,3990.82×
South Dakota13,3450.85×
North Dakota13,1490.94×
Alaska12,4940.86×
Vermont9,0740.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flute audience
BrandAffinityCategory
Kia Sportage56.76×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Honda HR-V40.54×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Horoscope11.85×Health
Pre-school playgroup42.29×Kids & Family
Clarinet11.63×Music & Radio
Income tax13.19×Business & Career
Glam rock19.33×Music & Radio
Day trading11.14×Business & Career
Millie Bobby Brown5.78×Movies & TV
Blended whiskey10.24×Food & Beverages
Jeep Grand Cherokee8.78×Cars & Mobility
Indianapolis Motor Speedway11.2×Sports
Saxophone7.64×Music & Radio
Poshmark5×Shopping
Charles, Prince of Wales18.87×Politics & Society
Property insurance12.93×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flute audience
TraitClusterScore
Risk AppetiteTHRILL2.36
Luxury OrientationPREMIUM1.78
SustainabilityBALANCE1.56
LGBTQ+ IdentityOPEN1.39
Design AffinityPREMIUM1.35
TraditionCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Flute
CountryShare
United States26.5%
Italy6.4%
United Kingdom5.7%

See Flute audiences in other countries

More Musical instrument audiences in United States

Frequently asked questions

How many fans does Flute have in United States?

Flute has an estimated audience of 6,779,520 people in United States, concentrated in California and Texas.

What is the gender split and age of Flute fans?

41.9% of Flute fans are female, 58.1% are male, with an average age of 35.3 years.

Which brands do Flute fans like most?

Flute fans show strongest brand affinity for Kia Sportage (56.76×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Flute fans live in United States?

Flute fans in United States are most concentrated in California (reach 919,846), Texas (reach 797,124), and Florida (reach 497,792). These three regions account for the largest share of the active audience.

What other brands do Flute fans also like?

Beyond Flute itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Honda HR-V (40.54×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.