Rascasse Audience Intelligence

Flute Audience in United States

A data profile of the people who buy, follow and care about Flute in United States — modelled from more than twelve digital signal sources. Flute has an estimated audience of 6,779,520 people in United States.

#8among Musical instrument in United States#3095among Topic in United States#404in Music & Radio

The average Flute fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Clarinet, Poshmark, ULTA Beauty, with strongest over-indexing on Clarinet (8.24× the country average).

Demographically, the Flute audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Sustainability, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flute fan in United States is more male, around 35.3 years old, with strong Sustainability tendencies and a notable affinity for Clarinet.

Category: Music & Radio · Type: Topic · Subtype: Musical instrument

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flute profile in United States.

Audience size
6.8M
in United States
Gender
41.9%♀
58.1% male
Age
35.3
average years
Country rank
#5158
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flute fans

41.9% are female, 58.1% are male, average age 35.3.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Flute audience in United States
MetricValue
Female41.9%
Male58.1%
Average age35.3
Estimated audience size6,779,520
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Flute audience in United States
Age bracketShare%
16-1936%
20-2916%
30-3914%
40-4914%
50+18%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Flute audience comes from United States.

Worldwide audience distribution share by country for Flute
CountryShare
United States26.5%
Italy6.4%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flute audience in United States is strongest.

Fig. 05

Top regions by affinity

Flute fans by region: top regions in United States
#RegionReachAffinity×
01Texas~800K1.34×
02Arkansas~70K1.21×
03Mississippi~70K1.18×
04California~900K1.16×
05Georgia~200K1.14×
06Indiana~100K1.13×
07Oklahoma~80K1.12×
08Washington~200K1.11×
09Alabama~100K1.11×
10Nebraska~40K1.09×
11Hawaii~30K1.09×
12Louisiana~90K1.08×
13Kentucky~90K1.08×
14North Carolina~200K1.07×
15New Jersey~200K1.07×
16Maryland~100K1.07×
17West Virginia~30K1.07×
18Iowa~60K1.05×
19Virginia~200K1.03×
20Illinois~200K1.02×
21Ohio~200K1.02×
22Michigan~200K1.02×
23Kansas~50K1.02×
24North Dakota~10K1.02×
25New York~400K1.01×
26Pennsylvania~200K1.01×
27South Carolina~100K1.01×
28Minnesota~100K1.00×
29Connecticut~70K1.00×
30Florida~500K0.99×
31Missouri~100K0.99×
32Alaska~10K0.98×
33Tennessee~100K0.97×
34Utah~60K0.97×
35New Mexico~30K0.97×
36South Dakota~20K0.97×
37Oregon~70K0.96×
38Idaho~30K0.94×
39Massachusetts~100K0.92×
40Delaware~20K0.92×
41Wisconsin~90K0.90×
42Nevada~60K0.88×
43Maine~20K0.88×
44Arizona~100K0.87×
45New Hampshire~20K0.86×
46Vermont~10K0.85×
47Montana~20K0.84×
48Rhode Island~20K0.83×
49Colorado~90K0.81×
50Washington, District of Columbia~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Flute, United States
0.74×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flute audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flute audience
#·InterestCategoryAffinity×
01EuphoniumMusic & Radio40.55×
02UkuleleMusic & Radio10.93×
03ClarinetMusic & Radio8.24×
04SaxophoneMusic & Radio5.59×
05PoshmarkShopping5.52×
06CelloMusic & Radio5.07×
07ViolinMusic & Radio4.36×
08Millie Bobby BrownMovies & TV3.64×
09ULTA BeautyBeauty & Wellness3.59×
10PianoMusic & Radio3.37×
11Bass guitarMusic & Radio2.80×
12Musical instrumentMusic & Radio2.72×
13Anime conventionLiterature2.57×
14CVS PharmacyShopping2.45×
15Target CorporationShopping2.35×
16Classical musicMusic & Radio2.05×
17WalgreensShopping1.97×
18Trader Joe'sShopping1.85×
19SupermanMovies & TV1.75×
20Harry PotterMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flute audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flute audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.42×
TraditionCONSERVATISM1.39×
Design AffinityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flute audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
Luxury OrientationPREMIUM0.91×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flute have in United States?

Flute has an estimated audience of 6,779,520 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flute fans?

41.9% of Flute fans are female, 58.1% are male, with an average age of 35.3 years.

03

Which brands do Flute fans like most?

Flute fans show strongest brand affinity for Clarinet (8.24×), Poshmark (5.52×), and ULTA Beauty (3.59×) over the country average.

04

Where do Flute fans live in United States?

Flute fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Flute fans also like?

Beyond Flute itself, the audience over-indexes on Poshmark (5.52×), ULTA Beauty (3.59×), Euphonium (40.55×), and Target Corporation (2.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Flute audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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