NikeID Audience in United States

NikeID logo

NikeID has an estimated audience of 267,310 people in United States. 38.9% are female, 61.1% are male, average age 29.6. Top regions: California, Texas, New York. Top brand affinities: Chauncey Billups, Jonas Valančiūnas, Greg Oden, Glen Davis (basketball), Nice Kicks.

The average NikeID fan in United States is 29.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Chauncey Billups, Jonas Valančiūnas, Greg Oden, with strongest over-indexing on Chauncey Billups (103.03× the country average). Demographically, the NikeID audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of NikeID fans

Demographic split for NikeID audience in United States
MetricValue
Female38.9%
Male61.1%
Average age29.6
Estimated audience size267,310

Audience persona

The typical NikeID fan in United States is more male, around 29.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chauncey Billups.

Top regions in United States

Top regions ranked by reach for NikeID in United States
RegionReachAffinity
California28,4660.97×
Texas27,2821.19×
New York17,0861.14×
Florida16,9380.94×
Georgia11,5091.4×
Ohio11,1641.36×
North Carolina10,2261.27×
Illinois9,2441.04×
Pennsylvania8,3680.93×
Michigan7,2531.04×
Virginia7,1071.09×
New Jersey6,6990.99×
Indiana6,0211.23×
Tennessee5,7281.07×
Maryland5,5311.2×
Arizona5,5161.01×
Missouri5,4551.27×
Massachusetts4,8820.93×
Washington4,6930.88×
Alabama4,6891.26×
Louisiana4,6351.34×
South Carolina4,5441.13×
Kentucky4,5131.35×
Colorado3,9620.94×
Wisconsin3,7750.94×
Oklahoma3,7341.26×
Minnesota2,9110.76×
Oregon2,8870.94×
Nevada2,8021.08×
Connecticut2,7601.03×
Mississippi2,4491.11×
Arkansas2,4471.11×
Kansas2,3751.13×
Iowa2,2481.02×
Utah1,7250.72×
West Virginia1,4731.18×
Nebraska1,3791.03×
New Mexico1,0470.78×
Hawaii1,0370.9×
New Hampshire7800.74×
Idaho7610.57×
Washington, District of Columbia7540.94×
Delaware7290.99×
Rhode Island7100.83×
Maine6610.69×
Montana5040.68×
South Dakota4980.81×
North Dakota4910.89×
Alaska3960.69×
Wyoming2840.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NikeID audience
BrandAffinityCategory
Chauncey Billups103.03×Sports
Jonas Valančiūnas166.62×Sports
Greg Oden136.44×Sports
Glen Davis (basketball)150.42×Sports
Nice Kicks60.75×Fashion & Accessoires
Nicolas Batum145.64×Sports
Mike Conley, Jr.74.6×Sports
Brian Scalabrine117.87×Sports
Derek Fisher93.01×Sports
Kris Humphries71.17×Sports
Kyle Korver120.85×Sports
Charlie Villanueva140.75×Sports
Stacy Keibler46.98×Movies & TV
Revolt (TV network)26.91×Movies & TV
Jessica Pegula28.09×Sports
Ricky Rubio115.08×Sports
Jason Terry127.13×Sports
Matthew Dellavedova131.83×Sports
The Royal Ballet38.06×Arts & Culture
Al-Waleed bin Talal136.41×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NikeID audience
TraitClusterScore
Early Adopter MentalityPOWER2.24
MindfulnessBALANCE1.55
Convenience OrientationPREMIUM1.55
Luxury OrientationPREMIUM1.53
Healthy LifestyleBALANCE1.52
LGBTQ+ IdentityOPEN1.49

Worldwide distribution

Worldwide audience distribution share by country for NikeID
CountryShare
United States32.0%
Japan7.5%
China6.5%

See NikeID audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does NikeID have in United States?

NikeID has an estimated audience of 267,310 people in United States, concentrated in California and Texas.

What is the gender split and age of NikeID fans?

38.9% of NikeID fans are female, 61.1% are male, with an average age of 29.6 years.

Which brands do NikeID fans like most?

NikeID fans show strongest brand affinity for Chauncey Billups (103.03×), Jonas Valančiūnas (166.62×), and Greg Oden (136.44×) over the country average.

Where do NikeID fans live in United States?

NikeID fans in United States are most concentrated in California (reach 28,466), Texas (reach 27,282), and New York (reach 17,086). These three regions account for the largest share of the active audience.

What other brands do NikeID fans also like?

Beyond NikeID itself, the audience over-indexes on Jonas Valančiūnas (166.62×), Greg Oden (136.44×), Glen Davis (basketball) (150.42×), and Nice Kicks (60.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NikeID. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.