Nicolas Batum Audience in United States

Nicolas Batum has an estimated audience of 286,220 people in United States. 25.3% are female, 74.7% are male, average age 30.7. Top regions: California, Pennsylvania, Texas. Top brand affinities: Tim Duncan, Dirk Nowitzki, Carmelo Anthony, Portland Trail Blazers, Charlotte Hornets.

The average Nicolas Batum fan in United States is 30.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Pennsylvania, Texas. Top brand affinities include Tim Duncan, Dirk Nowitzki, Carmelo Anthony, with strongest over-indexing on Tim Duncan (557× the country average). Demographically, the Nicolas Batum audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Nicolas Batum fans

Demographic split for Nicolas Batum audience in United States
MetricValue
Female25.3%
Male74.7%
Average age30.7
Estimated audience size286,220

Audience persona

The typical Nicolas Batum fan in United States is more male, around 30.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Tim Duncan.

Top regions in United States

Top regions ranked by reach for Nicolas Batum in United States
RegionReachAffinity
California42,8271.36×
Pennsylvania28,2652.93×
Texas24,7601.01×
New York22,2941.39×
Florida20,9361.08×
New Jersey14,0491.93×
North Carolina10,6421.24×
Illinois10,0211.05×
Georgia9,5871.09×
Ohio8,3750.95×
Virginia7,4901.07×
Massachusetts7,0141.24×
Oregon6,5381.99×
Michigan6,0430.81×
Maryland6,0381.23×
Arizona5,5010.94×
Washington5,2130.91×
Tennessee4,9920.87×
Indiana4,9580.95×
South Carolina4,2750.99×
Minnesota4,0770.99×
Louisiana3,8601.05×
Colorado3,5350.78×
Wisconsin3,4650.8×
Missouri3,3500.73×
Connecticut3,1181.09×
Kentucky3,0300.84×
Alabama2,8730.72×
Oklahoma2,6030.82×
Nevada2,4420.88×
Mississippi1,8040.77×
Arkansas1,7890.76×
Delaware1,7582.23×
Iowa1,6910.72×
Utah1,6810.66×
Kansas1,6640.74×
Washington, District of Columbia1,2861.5×
Hawaii1,1910.97×
Nebraska9600.67×
West Virginia9240.69×
Rhode Island8840.97×
New Hampshire8490.75×
Maine8410.82×
New Mexico7630.53×
Idaho7550.53×
South Dakota4280.65×
Montana4280.54×
North Dakota4110.7×
Vermont3120.62×
Wyoming1990.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nicolas Batum audience
BrandAffinityCategory
Tim Duncan557×Sports
Dirk Nowitzki147.18×Sports
Carmelo Anthony40.49×Sports
Portland Trail Blazers24.06×Sports
Charlotte Hornets20.84×Sports
Charles Barkley40.97×Sports
NikeID123.1×Fashion & Accessoires
Allen Iverson35.97×Sports
Private bank39.88×Business & Career
Derrick Rose37.78×Sports
Belkin43.88×Technology & Electronics
Thrustmaster105.63×Games
Method Man29.77×Music & Radio
NBA Summer League27.11×Sports
NBA League Pass24.29×Sports
Larry Bird20×Sports
Morcheeba177.71×Music & Radio
Dennis Rodman17.68×Sports
Seattle Seahawks7.75×Sports
Wilt Chamberlain20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nicolas Batum audience
TraitClusterScore
Luxury OrientationPREMIUM3.23
LGBTQ+ IdentityOPEN1.87
Family OrientationCONSERVATISM1.68
Risk AppetiteTHRILL1.48
IndulgenceJOY1.27
Early Adopter MentalityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Nicolas Batum
CountryShare
United States55.7%
France24.5%
Spain2.8%

See Nicolas Batum audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Nicolas Batum have in United States?

Nicolas Batum has an estimated audience of 286,220 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of Nicolas Batum fans?

25.3% of Nicolas Batum fans are female, 74.7% are male, with an average age of 30.7 years.

Which brands do Nicolas Batum fans like most?

Nicolas Batum fans show strongest brand affinity for Tim Duncan (557×), Dirk Nowitzki (147.18×), and Carmelo Anthony (40.49×) over the country average.

Where do Nicolas Batum fans live in United States?

Nicolas Batum fans in United States are most concentrated in California (reach 42,827), Pennsylvania (reach 28,265), and Texas (reach 24,760). These three regions account for the largest share of the active audience.

What other brands do Nicolas Batum fans also like?

Beyond Nicolas Batum itself, the audience over-indexes on Dirk Nowitzki (147.18×), Carmelo Anthony (40.49×), Portland Trail Blazers (24.06×), and Charlotte Hornets (20.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nicolas Batum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.