Washington State Cougars football Audience in United States

Washington State Cougars football logo

Washington State Cougars football has an estimated audience of 1,031,409 people in United States. 42.4% are female, 57.6% are male, average age 41.5. Top regions: Washington, California, Idaho. Top brand affinities: Tennessee Volunteers football, Oregon Ducks football, Auburn Tigers football, Nebraska Cornhuskers football, Indianapolis Motor Speedway.

The average Washington State Cougars football fan in United States is 41.5 years old, more male, and lives primarily in Washington. The audience is concentrated in Washington, California, Idaho. Top brand affinities include Tennessee Volunteers football, Oregon Ducks football, Auburn Tigers football, with strongest over-indexing on Tennessee Volunteers football (34.69× the country average). Demographically, the Washington State Cougars football audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Washington State Cougars football fans

Demographic split for Washington State Cougars football audience in United States
MetricValue
Female42.4%
Male57.6%
Average age41.5
Estimated audience size1,031,409

Audience persona

The typical Washington State Cougars football fan in United States is more male, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Tennessee Volunteers football.

Top regions in United States

Top regions ranked by reach for Washington State Cougars football in United States
RegionReachAffinity
Washington465,32222.49×
California49,7190.44×
Idaho42,4498.21×
Oregon41,4013.5×
Texas25,9070.29×
Arizona21,0231×
Florida13,4750.19×
Colorado8,7450.54×
Nevada7,5040.75×
New York6,9140.12×
Hawaii6,7171.52×
Georgia6,0290.19×
Utah5,9250.64×
Tennessee5,8770.28×
North Carolina5,6700.18×
Montana5,6311.97×
Ohio5,3450.17×
Oklahoma5,3190.46×
Illinois5,2100.15×
Pennsylvania4,6490.13×
Virginia4,3570.17×
Alabama4,1730.29×
Michigan4,0990.15×
South Carolina3,0800.2×
Indiana3,0380.16×
Louisiana2,9260.22×
New Jersey2,7760.11×
Massachusetts2,7060.13×
Missouri2,7030.16×
Minnesota2,6220.18×
Alaska2,5371.15×
Maryland2,4250.14×
New Mexico2,4160.47×
Kentucky2,3250.18×
Mississippi2,2100.26×
Wisconsin2,1310.14×
Kansas2,0900.26×
Iowa2,0070.24×
Arkansas1,6400.19×
Nebraska1,5290.3×
Wyoming1,3440.88×
Connecticut1,1230.11×
South Dakota9800.41×
West Virginia6950.14×
Washington, District of Columbia6730.22×
North Dakota6710.32×
New Hampshire5880.14×
Maine4310.12×
Delaware3760.13×
Rhode Island3580.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Washington State Cougars football audience
BrandAffinityCategory
Tennessee Volunteers football34.69×Sports
Oregon Ducks football39.44×Sports
Auburn Tigers football30.8×Sports
Nebraska Cornhuskers football23.67×Sports
Indianapolis Motor Speedway22.73×Sports
PSV Eindhoven57.51×Sports
Ohio State Buckeyes football16.89×Sports
Seattle Mariners10.44×Sports
Wisconsin Badgers football24.34×Sports
Schlotzsky's21.15×Food & Beverages
Washington Huskies football29.02×Sports
Arkansas Razorbacks football27.23×Sports
Florida State Seminoles football11.62×Sports
LSU Tigers football9.1×Sports
Alabama Crimson Tide football11.88×Sports
Notre Dame Fighting Irish football16.23×Sports
Clemson Tigers football9.6×Sports
Miami Hurricanes football13.07×Sports
MSN3.39×News
Florida Gators football11.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Washington State Cougars football audience
TraitClusterScore
Luxury OrientationPREMIUM1.97
Risk AppetiteTHRILL1.61
Community OrientationOPEN1.27
Sports ActivityPOWER1.15
PatriotismCONSERVATISM1.09
Career OrientationPOWER1.04

Worldwide distribution

Worldwide audience distribution share by country for Washington State Cougars football
CountryShare
United States92.4%
China1.4%
Germany1.3%

See Washington State Cougars football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Washington State Cougars football have in United States?

Washington State Cougars football has an estimated audience of 1,031,409 people in United States, concentrated in Washington and California.

What is the gender split and age of Washington State Cougars football fans?

42.4% of Washington State Cougars football fans are female, 57.6% are male, with an average age of 41.5 years.

Which brands do Washington State Cougars football fans like most?

Washington State Cougars football fans show strongest brand affinity for Tennessee Volunteers football (34.69×), Oregon Ducks football (39.44×), and Auburn Tigers football (30.8×) over the country average.

Where do Washington State Cougars football fans live in United States?

Washington State Cougars football fans in United States are most concentrated in Washington (reach 465,322), California (reach 49,719), and Idaho (reach 42,449). These three regions account for the largest share of the active audience.

What other brands do Washington State Cougars football fans also like?

Beyond Washington State Cougars football itself, the audience over-indexes on Oregon Ducks football (39.44×), Auburn Tigers football (30.8×), Nebraska Cornhuskers football (23.67×), and Indianapolis Motor Speedway (22.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington State Cougars football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.