Rascasse Audience Intelligence

Washington State Cougars football Audience in United States

A data profile of the people who buy, follow and care about Washington State Cougars football in United States — modelled from more than twelve digital signal sources. Washington State Cougars football has an estimated audience of 1,027,481 people in United States.

#376among American football in United States#352among Team in United States#2136in Sports

The average Washington State Cougars football fan in United States is 41.5 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, California, Idaho.

Top brand affinities include Washington Huskies football, Nebraska Cornhuskers football, Tennessee Volunteers football, with strongest over-indexing on Washington Huskies football (74.72× the country average).

Demographically, the Washington State Cougars football audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Washington State Cougars football fan in United States is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Washington Huskies football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washington State Cougars football profile in United States.

Audience size
1M
in United States
Gender
42.4%♀
57.6% male
Age
41.5
average years
Country rank
#23249
Team in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Washington State Cougars football fans

42.4% are female, 57.6% are male, average age 41.5.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Washington State Cougars football audience in United States
MetricValue
Female42.4%
Male57.6%
Average age41.5
Estimated audience size1,027,481
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Washington State Cougars football audience in United States
Age bracketShare%
16-1918%
20-2914%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

92.4%

of the worldwide Washington State Cougars football audience comes from United States.

Worldwide audience distribution share by country for Washington State Cougars football
CountryShare
United States92.4%
China1.4%
Germany1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washington State Cougars football audience in United States is strongest.

Fig. 05

Top regions by affinity

Washington State Cougars football fans by region: top regions in United States
#RegionReachAffinity×
01Washington~400K21.57×
02Idaho~40K8.38×
03Oregon~40K3.42×
04Montana~6K2.13×
05Hawaii~6K1.45×
06Alaska~3K1.22×
07Arizona~20K0.97×
08South Dakota~2K0.96×
09Wyoming~1K0.85×
10Nevada~7K0.72×
11Utah~6K0.63×
12Mississippi~5K0.56×
13Colorado~9K0.54×
14North Dakota~1K0.50×
15New Mexico~2K0.48×
16Oklahoma~5K0.43×
17California~50K0.41×
18Nebraska~2K0.39×
19Rhode Island~1K0.39×
20Delaware~1K0.39×
21Maine~1K0.37×
22West Virginia~2K0.35×
23New Hampshire~1K0.35×
24Virginia~9K0.34×
25Washington, District of Columbia~1K0.34×
26Tennessee~7K0.33×
27Alabama~5K0.33×
28Iowa~3K0.33×
29Louisiana~4K0.32×
30Kansas~3K0.32×
31Texas~30K0.30×
32Arkansas~3K0.30×
33Kentucky~3K0.26×
34South Carolina~4K0.25×
35Minnesota~4K0.24×
36Georgia~7K0.23×
37Connecticut~2K0.23×
38Indiana~4K0.22×
39Missouri~4K0.22×
40Ohio~7K0.21×
41Wisconsin~3K0.21×
42Florida~10K0.20×
43North Carolina~6K0.20×
44Maryland~4K0.20×
45Michigan~5K0.18×
46Massachusetts~4K0.18×
47Illinois~6K0.17×
48Pennsylvania~6K0.17×
49New Jersey~4K0.15×
50New York~8K0.13×
Fig. 06

Affinity by region

Affinity by region — Washington State Cougars football, United States
0.13×1.00×21.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washington State Cougars football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washington State Cougars football audience
#·InterestCategoryAffinity×
01Washington Huskies footballSports74.72×
02Arkansas Razorbacks footballSports52.29×
03Nebraska Cornhuskers footballSports39.21×
04Iowa Hawkeyes footballSports32.16×
05Oregon Ducks footballSports29.80×
06Auburn Tigers footballSports24.07×
07Florida State Seminoles footballSports23.64×
08Tennessee Volunteers footballSports23.37×
09Schlotzsky'sFood & Beverages23.05×
10USC Trojans footballSports20.26×
11Florida Gators footballSports18.88×
12Penn State Nittany Lions footballSports17.91×
13Oklahoma Sooners footballSports17.83×
14Miami Hurricanes footballSports16.95×
15Wisconsin Badgers footballSports16.36×
16Clemson Tigers footballSports13.88×
17Seattle MarinersSports13.22×
18Ohio State Buckeyes footballSports12.14×
19LSU Tigers footballSports11.97×
20Capital OneBusiness & Career3.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washington State Cougars football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washington State Cougars football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
Convenience OrientationPREMIUM1.60×
Family OrientationCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washington State Cougars football audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Healthy LifestyleBALANCE0.78×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Washington State Cougars football have in United States?

Washington State Cougars football has an estimated audience of 1,027,481 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Washington State Cougars football fans?

42.4% of Washington State Cougars football fans are female, 57.6% are male, with an average age of 41.5 years.

03

Which brands do Washington State Cougars football fans like most?

Washington State Cougars football fans show strongest brand affinity for Washington Huskies football (74.72×), Nebraska Cornhuskers football (39.21×), and Tennessee Volunteers football (23.37×) over the country average.

04

Where do Washington State Cougars football fans live in United States?

Washington State Cougars football fans in United States are most concentrated in Washington (reach ~400K), California (reach ~50K), and Idaho (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Washington State Cougars football fans also like?

Beyond Washington State Cougars football itself, the audience over-indexes on Nebraska Cornhuskers football (39.21×), Tennessee Volunteers football (23.37×), Florida State Seminoles football (23.64×), and Arkansas Razorbacks football (52.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Washington State Cougars football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington State Cougars football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →