Spam (food) Audience in United States

Spam (food) logo

Spam (food) has an estimated audience of 1,362,849 people in United States. 60.2% are female, 39.8% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Combat sport, Pro-Ject, Surf kayaking, Israel.

The average Spam (food) fan in United States is 30.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Combat sport, Pro-Ject, with strongest over-indexing on Mathcore (27.65× the country average). Demographically, the Spam (food) audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Spam (food) fans

Demographic split for Spam (food) audience in United States
MetricValue
Female60.2%
Male39.8%
Average age30.2
Estimated audience size1,362,849

Audience persona

The typical Spam (food) fan in United States is more female, around 30.2 years old, with strong Patriotism tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Spam (food) in United States
RegionReachAffinity
California213,1001.42×
Texas125,8911.07×
Florida100,1531.09×
New York88,5381.16×
Illinois47,0691.04×
Pennsylvania43,7690.95×
Georgia39,4500.94×
Ohio38,9480.93×
North Carolina37,1120.91×
Virginia36,5341.1×
Washington35,1031.28×
New Jersey34,1650.99×
Michigan33,8930.95×
Arizona28,8031.04×
Massachusetts27,3761.02×
Minnesota24,0851.23×
Tennessee23,5130.86×
Indiana23,1030.93×
Colorado21,6811.01×
Maryland21,4500.92×
Missouri20,2960.92×
Wisconsin19,2180.94×
Hawaii18,9853.24×
Oregon18,2211.17×
Nevada15,9791.21×
South Carolina15,8570.77×
Alabama15,6000.82×
Kentucky14,9140.87×
Oklahoma14,9100.99×
Louisiana14,0080.8×
Connecticut12,7230.93×
Utah12,2171×
Kansas11,7991.1×
Iowa10,7940.96×
Arkansas9,1970.82×
Mississippi8,7020.78×
Nebraska6,7210.98×
New Mexico6,6360.97×
Idaho6,4060.94×
West Virginia4,9160.77×
New Hampshire4,6250.86×
Maine4,1680.85×
Washington, District of Columbia3,5170.86×
Rhode Island3,4920.81×
Alaska3,0901.06×
Montana3,0710.81×
Delaware2,9510.78×
South Dakota2,7060.86×
North Dakota2,5890.92×
Vermont1,6780.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spam (food) audience
BrandAffinityCategory
Mathcore27.65×Music & Radio
Combat sport4.52×Sports
Pro-Ject6.32×Music & Radio
Surf kayaking19.88×Sports
Israel2.56×Travel & Leisure
Mackenzie Foy8.55×Fashion & Accessoires
Who Wants to Be a Millionaire?9.02×Movies & TV
Bank account2.24×Business & Career
Bully (2011 film)5.38×Movies & TV
Keeper (password manager)4.78×Technology & Electronics
Electrolyte3.49×Health
Jeep Grand Cherokee (WJ)4.53×Cars & Mobility
JDSU2.17×Business & Career
Jeep Wagoneer3.99×Cars & Mobility
Racing1.78×Cars & Mobility
Home staging3.36×Home & Garden
Cam Ward2.24×Sports
Tierra caliente4.53×Travel & Leisure
Corona (band)3.21×Music & Radio
Birthday Gifts1.78×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spam (food) audience
TraitClusterScore
PatriotismCONSERVATISM1.61
Early Adopter MentalityPOWER1.37
Pet OwnershipJOY1.31
DIY MentalityTHRILL1.2
Sports ActivityPOWER1.2
MindfulnessBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Spam (food)
CountryShare
United States34.9%
Brazil7.4%
Japan6.3%

See Spam (food) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Spam (food) have in United States?

Spam (food) has an estimated audience of 1,362,849 people in United States, concentrated in California and Texas.

What is the gender split and age of Spam (food) fans?

60.2% of Spam (food) fans are female, 39.8% are male, with an average age of 30.2 years.

Which brands do Spam (food) fans like most?

Spam (food) fans show strongest brand affinity for Mathcore (27.65×), Combat sport (4.52×), and Pro-Ject (6.32×) over the country average.

Where do Spam (food) fans live in United States?

Spam (food) fans in United States are most concentrated in California (reach 213,100), Texas (reach 125,891), and Florida (reach 100,153). These three regions account for the largest share of the active audience.

What other brands do Spam (food) fans also like?

Beyond Spam (food) itself, the audience over-indexes on Combat sport (4.52×), Pro-Ject (6.32×), Surf kayaking (19.88×), and Israel (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spam (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.