Rascasse Audience Intelligence

Spam (food) Target Market in United States

A data profile of the people who buy, follow and care about Spam (food) in United States — modelled from more than twelve digital signal sources. Spam (food) has an estimated audience of 1,327,287 people in United States.

#1986among Brand in United States#1134in Food & Beverages

The average Spam (food) fan in United States is 30.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FlightAware, Fine Wine & Good Spirits, Do it yourself (DIY), with strongest over-indexing on FlightAware (32.41× the country average).

Demographically, the Spam (food) audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spam (food) fan in United States is more female, around 30.2 years old, with strong Patriotism tendencies and a notable affinity for FlightAware.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spam (food) profile in United States.

Audience size
1.3M
in United States
Gender
60.2%♀
39.8% male
Age
30.2
average years
Country rank
#19414
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Spam (food)

60.2% are female, 39.8% are male, average age 30.2.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Spam (food) audience in United States
MetricValue
Female60.2%
Male39.8%
Average age30.2
Estimated audience size1,327,287
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Spam (food) audience in United States
Age bracketShare%
16-1947%
20-2923%
30-3911%
40-499%
50+10%
Fig. 04

Worldwide distribution

32.3%

of the worldwide Spam (food) audience comes from United States.

Worldwide audience distribution share by country for Spam (food)
CountryShare
United States32.3%
Italy7.9%
Brazil6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spam (food) audience in United States is strongest.

Fig. 05

Top regions by affinity

Spam (food) customers by region in United States
#RegionReachAffinity×
01Hawaii~20K3.30×
02California~200K1.30×
03Washington~30K1.21×
04Minnesota~20K1.20×
05Nevada~20K1.17×
06Alaska~3K1.17×
07Oregon~20K1.13×
08Kansas~10K1.05×
09Nebraska~7K1.04×
10New York~80K1.03×
11Virginia~30K1.03×
12Arizona~30K1.03×
13New Mexico~7K1.03×
14Texas~100K1.02×
15Florida~90K1.02×
16North Dakota~3K1.00×
17Oklahoma~10K0.99×
18Illinois~40K0.98×
19Utah~10K0.98×
20Iowa~10K0.97×
21Pennsylvania~40K0.96×
22New Jersey~30K0.95×
23Massachusetts~30K0.95×
24Indiana~20K0.95×
25Idaho~6K0.95×
26Georgia~40K0.94×
27Colorado~20K0.94×
28Wisconsin~20K0.93×
29South Dakota~3K0.93×
30Ohio~40K0.92×
31Missouri~20K0.92×
32Michigan~30K0.91×
33Connecticut~10K0.91×
34Maryland~20K0.89×
35Kentucky~20K0.89×
36North Carolina~40K0.88×
37Arkansas~10K0.88×
38Tennessee~20K0.87×
39New Hampshire~5K0.87×
40Maine~4K0.87×
41Washington, District of Columbia~4K0.87×
42Montana~3K0.86×
43Alabama~20K0.85×
44Louisiana~10K0.84×
45Mississippi~9K0.84×
46Delaware~3K0.84×
47South Carolina~20K0.83×
48West Virginia~5K0.83×
49Rhode Island~4K0.83×
50Vermont~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Spam (food), United States
0.80×1.00×3.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spam (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spam (food) audience
#·InterestCategoryAffinity×
01FlightAwareTravel & Leisure32.41×
02Fine Wine & Good SpiritsShopping19.88×
03A&W RestaurantsFood & Beverages19.88×
04Jrue HolidaySports19.88×
05Flightradar24Travel & Leisure17.63×
06Mobile gamblingGames14.75×
07Sports bettingGames7.36×
08Lip glossBeauty & Wellness6.62×
09Millie Bobby BrownMovies & TV5.92×
10Nicki MinajMusic & Radio5.43×
11Frying panHome & Garden5.04×
12Hair conditionerBeauty & Wellness4.78×
13Natural skin careBeauty & Wellness3.94×
14Makeup TutorialsBeauty & Wellness3.80×
15Staples (Canada)Business & Career3.40×
16Harry PotterMovies & TV3.21×
17Do it yourself (DIY)Home & Garden3.12×
18SpotifyInternet & Social Media2.36×
19SupermanMovies & TV2.21×
20YouTubeMovies & TV1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spam (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spam (food) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.57×
DIY MentalityTHRILL1.78×
Early Adopter MentalityPOWER1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spam (food) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.59×
Convenience OrientationPREMIUM0.66×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Spam (food)'s target market in United States?

Spam (food)'s target market in United States covers an estimated 1,327,287 people, concentrated in California and Texas.

02

What is the gender split and age of Spam (food) customers?

60.2% of the Spam (food) audience are female, 39.8% are male, with an average age of 30.2 years.

03

Which brands do Spam (food) fans like most?

Spam (food) fans show strongest brand affinity for FlightAware (32.41×), Fine Wine & Good Spirits (19.88×), and Do it yourself (DIY) (3.12×) over the country average.

04

Where do Spam (food) fans live in United States?

Spam (food) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Spam (food) fans also like?

Beyond Spam (food) itself, the audience over-indexes on Fine Wine & Good Spirits (19.88×), Do it yourself (DIY) (3.12×), A&W Restaurants (19.88×), and Millie Bobby Brown (5.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Spam (food) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spam (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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