CSX Transportation Audience in United States

CSX Transportation logo

CSX Transportation has an estimated audience of 291,792 people in United States. 38.9% are female, 61.1% are male, average age 38.0. Top regions: Florida, Georgia, Ohio. Top brand affinities: Superior Hiking Trail, TVNotas, Vocal harmony, San Pellegrino, Governor of Michigan.

The average CSX Transportation fan in United States is 38.0 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Ohio. Top brand affinities include Superior Hiking Trail, TVNotas, Vocal harmony, with strongest over-indexing on Superior Hiking Trail (28.31× the country average). Demographically, the CSX Transportation audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

Demographics of CSX Transportation fans

Demographic split for CSX Transportation audience in United States
MetricValue
Female38.9%
Male61.1%
Average age38.0
Estimated audience size291,792

Audience persona

The typical CSX Transportation fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Superior Hiking Trail.

Top regions in United States

Top regions ranked by reach for CSX Transportation in United States
RegionReachAffinity
Florida34,0361.72×
Georgia19,2842.15×
Ohio19,0392.12×
New York17,4151.07×
North Carolina13,7421.57×
Michigan12,8021.68×
Pennsylvania12,1411.24×
Texas11,8980.47×
Indiana11,3662.13×
Illinois11,1001.14×
Tennessee10,8271.85×
California10,6930.33×
Virginia9,9561.4×
South Carolina9,8742.25×
Maryland9,7761.95×
Alabama8,9662.2×
Kentucky8,7402.39×
New Jersey7,0860.95×
Massachusetts5,2530.91×
West Virginia4,3663.21×
Louisiana3,4370.91×
Missouri2,6300.56×
Mississippi2,2890.95×
Washington1,9960.34×
Wisconsin1,8850.43×
Arizona1,7810.3×
Maine1,6021.53×
Connecticut1,5560.53×
Colorado1,5000.33×
Minnesota1,4940.36×
Kansas1,3570.59×
New Hampshire1,1761.02×
Oregon1,1610.35×
Arkansas1,1300.47×
Washington, District of Columbia1,0371.18×
Iowa9940.41×
Oklahoma9720.3×
Delaware7180.89×
Nebraska6100.42×
Nevada5710.2×
Rhode Island5680.61×
Utah5270.2×
Alaska5030.81×
Idaho4650.32×
Hawaii4440.35×
Montana4380.54×
New Mexico4380.3×
South Dakota4330.64×
North Dakota4210.7×
Wyoming4080.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CSX Transportation audience
BrandAffinityCategory
Superior Hiking Trail28.31×Travel & Leisure
TVNotas20×News
Vocal harmony6.44×Music & Radio
San Pellegrino10.07×Food & Beverages
Governor of Michigan10.14×Politics & Society
Home equity2.2×Home & Garden
Yoga Journal20×Sports
JDSU3.25×Business & Career
Goop5.66×Internet & Social Media
Nebraska Cornhuskers football3.77×Sports
Grinch4.19×Movies & TV
Wok6.13×Food & Beverages
Hipster8.95×Politics & Society
Hibachi6.99×Food & Beverages
Alaska1.51×Travel & Leisure
Home staging4.35×Home & Garden
Staycation2.69×Home & Garden
Kikar HaShabbat13.14×News
headspace7.26×Health
Jesse Plemons2.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CSX Transportation audience
TraitClusterScore
PatriotismCONSERVATISM3.38
Need for SecurityCONSERVATISM1.59
Career OrientationPOWER1.47
Risk AppetiteTHRILL1.24
Quality AwarenessPREMIUM1.23
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for CSX Transportation
CountryShare
United States92.2%
Canada6.3%
Mexico1.2%

See CSX Transportation audiences in other countries

More Public transport audiences in United States

Frequently asked questions

How many fans does CSX Transportation have in United States?

CSX Transportation has an estimated audience of 291,792 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of CSX Transportation fans?

38.9% of CSX Transportation fans are female, 61.1% are male, with an average age of 38.0 years.

Which brands do CSX Transportation fans like most?

CSX Transportation fans show strongest brand affinity for Superior Hiking Trail (28.31×), TVNotas (20×), and Vocal harmony (6.44×) over the country average.

Where do CSX Transportation fans live in United States?

CSX Transportation fans in United States are most concentrated in Florida (reach 34,036), Georgia (reach 19,284), and Ohio (reach 19,039). These three regions account for the largest share of the active audience.

What other brands do CSX Transportation fans also like?

Beyond CSX Transportation itself, the audience over-indexes on TVNotas (20×), Vocal harmony (6.44×), San Pellegrino (10.07×), and Governor of Michigan (10.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CSX Transportation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.