Rascasse Audience Intelligence

Union Pacific Railroad Target Market in United States

A data profile of the people who buy, follow and care about Union Pacific Railroad in United States — modelled from more than twelve digital signal sources. Union Pacific Railroad has an estimated audience of 1,231,963 people in United States.

#14among Consulting in United States#2097among Brand in United States#658in Cars & Mobility

The average Union Pacific Railroad fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include BNSF Railway, Planes, Trains and Automobiles, Model Railroad Hobbyist, with strongest over-indexing on BNSF Railway (54.95× the country average).

Demographically, the Union Pacific Railroad audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Union Pacific Railroad fan in United States is more male, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for BNSF Railway.

Category: Cars & Mobility · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Union Pacific Railroad profile in United States.

Audience size
1.2M
in United States
Gender
39.9%♀
60.1% male
Age
42.2
average years
Country rank
#20474
Brand in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Union Pacific Railroad

39.9% are female, 60.1% are male, average age 42.2.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Union Pacific Railroad audience in United States
MetricValue
Female39.9%
Male60.1%
Average age42.2
Estimated audience size1,231,963
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Union Pacific Railroad audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4921%
50+29%
Fig. 04

Worldwide distribution

86.6%

of the worldwide Union Pacific Railroad audience comes from United States.

Worldwide audience distribution share by country for Union Pacific Railroad
CountryShare
United States86.6%
Canada2.3%
Brazil2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Union Pacific Railroad audience in United States is strongest.

Fig. 05

Top regions by affinity

Union Pacific Railroad customers by region in United States
#RegionReachAffinity×
01Nebraska~20K5.20×
02Wyoming~4K3.90×
03Arkansas~20K3.06×
04Iowa~20K2.90×
05Idaho~7K2.29×
06Louisiana~20K1.92×
07Kansas~9K1.75×
08Minnesota~20K1.73×
09Utah~9K1.58×
10Arizona~20K1.51×
11Oregon~10K1.51×
12Nevada~9K1.43×
13Missouri~10K1.32×
14New Mexico~4K1.21×
15Illinois~20K1.09×
16Colorado~10K1.09×
17California~80K1.08×
18Texas~60K1.06×
19Washington~10K0.94×
20Oklahoma~6K0.88×
21Mississippi~5K0.86×
22South Dakota~1K0.86×
23Alaska~1K0.86×
24Wisconsin~8K0.85×
25Montana~2K0.85×
26North Dakota~1K0.84×
27Rhode Island~2K0.81×
28Delaware~1K0.78×
29Hawaii~2K0.77×
30New Hampshire~2K0.74×
31Maine~2K0.74×
32West Virginia~2K0.73×
33Washington, District of Columbia~1K0.69×
34Tennessee~8K0.59×
35Kentucky~5K0.58×
36Indiana~7K0.57×
37Alabama~5K0.57×
38Connecticut~4K0.56×
39South Carolina~5K0.52×
40Georgia~9K0.46×
41Maryland~5K0.46×
42Pennsylvania~10K0.45×
43Virginia~7K0.45×
44Ohio~9K0.44×
45Michigan~7K0.44×
46Massachusetts~5K0.43×
47North Carolina~8K0.41×
48New Jersey~7K0.40×
49New York~10K0.34×
50Florida~10K0.31×
Fig. 06

Affinity by region

Affinity by region — Union Pacific Railroad, United States
0.31×1.00×5.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Union Pacific Railroad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Union Pacific Railroad audience
#·InterestCategoryAffinity×
01Soo Line RailroadNGO / Political Party101.75×
02Model Railroad HobbyistTopic96.50×
03Kansas City Southern RailwayCars & Mobility96.12×
04Railfan & Railroad MagazineWebsite / Newspaper / Magazine89.65×
05Model Railroader magazineWebsite / Newspaper / Magazine81.53×
06Ariel AtomCars & Mobility78.03×
07Canadian Pacific RailwayCars & Mobility73.57×
08CSX TransportationCars & Mobility64.42×
09Indian RailwaysCars & Mobility61.48×
10BNSF RailwayCars & Mobility54.95×
11Metro-North RailroadCars & Mobility50.83×
12Planes, Trains and AutomobilesMovies & TV40.02×
13alien vs predatorMovies & TV36.44×
14Model RailroaderTravel & Leisure35.81×
15Train simulatorGames32.80×
16High-speed railCars & Mobility28.23×
17no country for old menMovies & TV17.38×
18AmtrakCars & Mobility9.71×
19Rail transportTravel & Leisure6.12×
20Public transportCars & Mobility5.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Union Pacific Railroad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Union Pacific Railroad audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.36×
Pet OwnershipJOY1.27×
SustainabilityBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Union Pacific Railroad audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.74×
TraditionCONSERVATISM0.78×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Union Pacific Railroad's target market in United States?

Union Pacific Railroad's target market in United States covers an estimated 1,231,963 people, concentrated in California and Texas.

02

What is the gender split and age of Union Pacific Railroad customers?

39.9% of the Union Pacific Railroad audience are female, 60.1% are male, with an average age of 42.2 years.

03

Which brands do Union Pacific Railroad fans like most?

Union Pacific Railroad fans show strongest brand affinity for BNSF Railway (54.95×), Planes, Trains and Automobiles (40.02×), and Model Railroad Hobbyist (96.5×) over the country average.

04

Where do Union Pacific Railroad fans live in United States?

Union Pacific Railroad fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Illinois (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Union Pacific Railroad fans also like?

Beyond Union Pacific Railroad itself, the audience over-indexes on Planes, Trains and Automobiles (40.02×), Model Railroad Hobbyist (96.5×), Amtrak (9.71×), and Model Railroader magazine (81.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Union Pacific Railroad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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