Union Pacific Railroad Audience in United States

Union Pacific Railroad logo

Union Pacific Railroad has an estimated audience of 641,688 people in United States. 39.9% are female, 60.1% are male, average age 42.2. Top regions: California, Texas, Illinois. Top brand affinities: Planes, Trains and Automobiles, Metro-North Railroad, Model Railroad Hobbyist, BNSF Railway, Amtrak.

The average Union Pacific Railroad fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Planes, Trains and Automobiles, Metro-North Railroad, Model Railroad Hobbyist, with strongest over-indexing on Planes, Trains and Automobiles (40.02× the country average). Demographically, the Union Pacific Railroad audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Consulting

Demographics of Union Pacific Railroad fans

Demographic split for Union Pacific Railroad audience in United States
MetricValue
Female39.9%
Male60.1%
Average age42.2
Estimated audience size641,688

Audience persona

The typical Union Pacific Railroad fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Planes, Trains and Automobiles.

Top regions in United States

Top regions ranked by reach for Union Pacific Railroad in United States
RegionReachAffinity
California82,9071.17×
Texas63,0111.14×
Illinois23,9661.12×
Arizona23,4781.79×
Nebraska17,2995.38×
Iowa17,1443.24×
Louisiana16,4381.99×
Minnesota16,3371.78×
Arkansas16,2733.08×
Missouri14,4641.4×
Washington12,5650.98×
Colorado11,1511.1×
Oregon11,0071.5×
Nevada9,9081.6×
New York9,5610.27×
Florida9,2930.21×
Utah9,2801.61×
Kansas9,1071.8×
Idaho8,0372.5×
Wisconsin7,6720.79×
Georgia7,5610.38×
Tennessee7,0860.55×
Pennsylvania6,7600.31×
Oklahoma6,1760.87×
Ohio5,9980.3×
Indiana5,7080.49×
North Carolina5,2110.27×
Virginia5,1050.33×
Michigan4,7340.28×
Wyoming4,5424.77×
New Mexico4,2681.33×
New Jersey4,0080.25×
Mississippi3,7930.72×
Alabama3,2670.36×
Kentucky2,9220.36×
Massachusetts2,8430.22×
South Carolina2,7960.29×
Maryland2,3320.21×
Connecticut1,4090.22×
Montana1,3990.79×
South Dakota9930.67×
West Virginia9450.32×
Washington, District of Columbia6970.36×
North Dakota6370.48×
Maine6060.26×
New Hampshire5580.22×
Hawaii4980.18×
Alaska3380.25×
Delaware3220.18×
Rhode Island3030.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Union Pacific Railroad audience
BrandAffinityCategory
Planes, Trains and Automobiles40.02×Movies & TV
Metro-North Railroad50.83×Cars & Mobility
Model Railroad Hobbyist96.5×
BNSF Railway54.95×Cars & Mobility
Amtrak9.71×Cars & Mobility
Canadian Pacific Railway73.57×Cars & Mobility
Model Railroader magazine81.53×
Railfan & Railroad Magazine89.65×
CSX Transportation64.42×Cars & Mobility
alien vs predator36.44×Movies & TV
no country for old men17.38×Movies & TV
Rail transport6.12×Travel & Leisure
Kansas City Southern Railway96.12×Cars & Mobility
Ariel Atom78.03×Cars & Mobility
Indian Railways61.48×Cars & Mobility
High-speed rail28.23×Cars & Mobility
Model Railroader35.81×Travel & Leisure
Soo Line Railroad101.75×
Public transport5.27×Cars & Mobility
Norfolk Southern Railway52.45×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Union Pacific Railroad audience
TraitClusterScore
PatriotismCONSERVATISM2.84
Risk AppetiteTHRILL2.58
Luxury OrientationPREMIUM1.69
Need for SecurityCONSERVATISM1.63
Career OrientationPOWER1.61
DIY MentalityTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Union Pacific Railroad
CountryShare
United States78.1%
Canada3.9%
Brazil3.6%

See Union Pacific Railroad audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Union Pacific Railroad have in United States?

Union Pacific Railroad has an estimated audience of 641,688 people in United States, concentrated in California and Texas.

What is the gender split and age of Union Pacific Railroad fans?

39.9% of Union Pacific Railroad fans are female, 60.1% are male, with an average age of 42.2 years.

Which brands do Union Pacific Railroad fans like most?

Union Pacific Railroad fans show strongest brand affinity for Planes, Trains and Automobiles (40.02×), Metro-North Railroad (50.83×), and Model Railroad Hobbyist (96.5×) over the country average.

Where do Union Pacific Railroad fans live in United States?

Union Pacific Railroad fans in United States are most concentrated in California (reach 82,907), Texas (reach 63,011), and Illinois (reach 23,966). These three regions account for the largest share of the active audience.

What other brands do Union Pacific Railroad fans also like?

Beyond Union Pacific Railroad itself, the audience over-indexes on Metro-North Railroad (50.83×), Model Railroad Hobbyist (96.5×), BNSF Railway (54.95×), and Amtrak (9.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Union Pacific Railroad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.