Model Railroader Audience in United States

Model Railroader has an estimated audience of 527,886 people in United States. 35.3% are female, 64.7% are male, average age 45.6. Top regions: Florida, California, New York. Top brand affinities: Wirtualna Polska, Onet.pl, Scale model, Miniatur Wunderland, Model building.

The average Model Railroader fan in United States is 45.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Wirtualna Polska, Onet.pl, Scale model, with strongest over-indexing on Wirtualna Polska (302.37× the country average). Demographically, the Model Railroader audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of Model Railroader fans

Demographic split for Model Railroader audience in United States
MetricValue
Female35.3%
Male64.7%
Average age45.6
Estimated audience size527,886

Audience persona

The typical Model Railroader fan in United States is more male, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Wirtualna Polska.

Top regions in United States

Top regions ranked by reach for Model Railroader in United States
RegionReachAffinity
Florida45,6021.28×
California34,1320.59×
New York29,7841.01×
Pennsylvania25,8171.45×
Illinois23,2941.32×
Texas21,2300.47×
Ohio19,9561.23×
Wisconsin17,0982.15×
Michigan15,9541.16×
Virginia13,3851.04×
North Carolina12,7700.8×
Indiana12,1701.26×
Washington11,9311.13×
New Jersey11,0400.82×
Georgia9,9890.61×
Maryland9,5661.05×
Massachusetts9,5060.91×
Minnesota9,2391.22×
Missouri8,6501.02×
Tennessee7,9640.75×
Colorado7,7560.93×
Arizona7,3950.69×
Kentucky6,1330.93×
Oregon5,5360.91×
South Carolina5,5000.69×
Connecticut5,1600.97×
Alabama4,8460.66×
Iowa4,3451×
Idaho4,1291.56×
Oklahoma4,0700.69×
Kansas4,0180.97×
West Virginia3,9881.62×
Utah3,3210.7×
Nevada3,0940.61×
Arkansas2,8610.66×
Nebraska2,6330.99×
New Hampshire2,5891.24×
Maine2,4981.32×
Louisiana2,4730.36×
Mississippi1,9030.44×
Rhode Island1,6350.97×
Alaska1,5681.39×
South Dakota1,5561.28×
New Mexico1,5520.59×
Montana1,4721×
Delaware1,4641.01×
Vermont1,4191.53×
North Dakota1,4141.3×
Hawaii1,2790.56×
Wyoming1,2711.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Model Railroader audience
BrandAffinityCategory
Wirtualna Polska302.37×News
Onet.pl93.58×News
Scale model35.43×Kids & Family
Miniatur Wunderland167.57×Travel & Leisure
Model building27.34×Kids & Family
Amtrak9.51×Cars & Mobility
Tram8.81×Cars & Mobility
Rail transport6.54×Travel & Leisure
Christian Bale11.68×Movies & TV
Grace Kelly19.48×Movies & TV
Radio-controlled car11.5×Kids & Family
MSN3.42×News
PSV Eindhoven30.37×Sports
Heath Ledger9.11×Movies & TV
Planet Fitness3.2×Sports
Flight simulator15.22×Games
Chuck Norris4.76×Movies & TV
Hobby Lobby2.66×Home & Garden
British Museum8.38×Arts & Culture
Staples (Canada)3.41×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Model Railroader audience
TraitClusterScore
PatriotismCONSERVATISM3.3
Risk AppetiteTHRILL2.05
Need for SecurityCONSERVATISM1.57
Community OrientationOPEN1.39
TraditionCONSERVATISM1.38
DIY MentalityTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Model Railroader
CountryShare
United States67.4%
Germany14.8%
Canada5.8%

See Model Railroader audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Model Railroader have in United States?

Model Railroader has an estimated audience of 527,886 people in United States, concentrated in Florida and California.

What is the gender split and age of Model Railroader fans?

35.3% of Model Railroader fans are female, 64.7% are male, with an average age of 45.6 years.

Which brands do Model Railroader fans like most?

Model Railroader fans show strongest brand affinity for Wirtualna Polska (302.37×), Onet.pl (93.58×), and Scale model (35.43×) over the country average.

Where do Model Railroader fans live in United States?

Model Railroader fans in United States are most concentrated in Florida (reach 45,602), California (reach 34,132), and New York (reach 29,784). These three regions account for the largest share of the active audience.

What other brands do Model Railroader fans also like?

Beyond Model Railroader itself, the audience over-indexes on Onet.pl (93.58×), Scale model (35.43×), Miniatur Wunderland (167.57×), and Model building (27.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Model Railroader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.