Rascasse Audience Intelligence

Model Railroader Audience in United States

A data profile of the people who buy, follow and care about Model Railroader in United States — modelled from more than twelve digital signal sources. Model Railroader has an estimated audience of 528,742 people in United States.

#1140among Website / Newspaper / Magazine in United States#2831in Travel & Leisure

The average Model Railroader fan in United States is 45.6 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Miniatur Wunderland, Wirtualna Polska, Scale model, with strongest over-indexing on Miniatur Wunderland (288.47× the country average).

Demographically, the Model Railroader audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Model Railroader fan in United States is more male, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Miniatur Wunderland.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Model Railroader profile in United States.

Audience size
529K
in United States
Gender
35.3%♀
64.7% male
Age
45.6
average years
Country rank
#35479
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Model Railroader

35.3% are female, 64.7% are male, average age 45.6.

Fig. 02

Gender split

35.3%
Female
64.7%
Male
Demographic split for Model Railroader audience in United States
MetricValue
Female35.3%
Male64.7%
Average age45.6
Estimated audience size528,742
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Model Railroader audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3914%
40-4918%
50+43%
Fig. 04

Worldwide distribution

44.4%

of the worldwide Model Railroader audience comes from United States.

Worldwide audience distribution share by country for Model Railroader
CountryShare
United States44.4%
Germany29.7%
Switzerland8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Model Railroader audience in United States is strongest.

Fig. 05

Top regions by affinity

Model Railroader fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~10K1.71×
02Pennsylvania~30K1.44×
03Illinois~20K1.27×
04New Hampshire~2K1.20×
05Michigan~20K1.19×
06Ohio~20K1.18×
07Idaho~3K1.18×
08West Virginia~3K1.18×
09Vermont~1K1.17×
10Indiana~10K1.16×
11Maine~2K1.13×
12Missouri~9K1.11×
13Alaska~1K1.09×
14Florida~40K1.08×
15South Dakota~1K1.07×
16North Dakota~1K1.07×
17Kansas~4K1.06×
18Washington~10K1.04×
19Minnesota~8K1.04×
20Iowa~5K1.04×
21Delaware~2K1.04×
22Nebraska~3K1.02×
23Connecticut~5K1.01×
24Virginia~10K1.00×
25Montana~1K1.00×
26Rhode Island~2K0.99×
27Colorado~8K0.97×
28Maryland~9K0.96×
29Oregon~6K0.96×
30New Mexico~2K0.94×
31New York~30K0.93×
32Kentucky~6K0.93×
33Utah~4K0.93×
34Massachusetts~10K0.92×
35Hawaii~2K0.92×
36Washington, District of Columbia~1K0.90×
37Arkansas~4K0.89×
38Mississippi~4K0.89×
39Tennessee~9K0.87×
40Oklahoma~5K0.86×
41Alabama~6K0.85×
42New Jersey~10K0.84×
43Nevada~4K0.84×
44South Carolina~7K0.83×
45Louisiana~6K0.83×
46North Carolina~10K0.81×
47Arizona~9K0.79×
48Georgia~10K0.73×
49California~40K0.63×
50Texas~30K0.58×
Fig. 06

Affinity by region

Affinity by region — Model Railroader, United States
0.58×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Model Railroader audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Model Railroader audience
#·InterestCategoryAffinity×
01Miniatur WunderlandTravel & Leisure288.47×
02Wirtualna PolskaNews179.52×
03Onet.plNews62.95×
04Union Pacific RailroadCars & Mobility35.81×
05Scale modelKids & Family34.70×
06Model buildingKids & Family33.41×
07BNSF RailwayCars & Mobility19.71×
08Grace KellyMovies & TV18.28×
09Rail transportTravel & Leisure13.22×
10Flight simulatorGames12.44×
11Radio-controlled carKids & Family11.76×
12Kelly OsbourneMusic & Radio11.32×
13AmtrakCars & Mobility11.00×
14Christian BaleMovies & TV10.15×
15Antique carCars & Mobility8.23×
16TramCars & Mobility6.65×
17LegoKids & Family6.48×
18Public transportCars & Mobility4.70×
19Discount TireShopping4.64×
20Hobby LobbyHome & Garden2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Model Railroader audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Model Railroader audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.01×
Risk AppetiteTHRILL2.03×
Need for SecurityCONSERVATISM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Model Railroader audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
Price SensitivityPREMIUM0.68×
ExtroversionTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Model Railroader have in United States?

Model Railroader has an estimated audience of 528,742 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Model Railroader fans?

35.3% of Model Railroader fans are female, 64.7% are male, with an average age of 45.6 years.

03

Which brands do Model Railroader fans like most?

Model Railroader fans show strongest brand affinity for Miniatur Wunderland (288.47×), Wirtualna Polska (179.52×), and Scale model (34.7×) over the country average.

04

Where do Model Railroader fans live in United States?

Model Railroader fans in United States are most concentrated in Florida (reach ~40K), California (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Model Railroader fans also like?

Beyond Model Railroader itself, the audience over-indexes on Wirtualna Polska (179.52×), Scale model (34.7×), Onet.pl (62.95×), and Rail transport (13.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Model Railroader audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Model Railroader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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