A data profile of the people who buy, follow and care about Cape Cod in United States — modelled from more than twelve digital signal sources. Cape Cod has an estimated audience of 2,825,073 people in United States.
The average Cape Cod fan in United States is 45.3 years old, more female, and lives primarily in Massachusetts.
The audience is concentrated in Massachusetts, New York, California.
Top brand affinities include Nvidia Shield, FedEx, Planet Fitness, with strongest over-indexing on Nvidia Shield (61.32× the country average).
Demographically, the Cape Cod audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Travelling, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cape Cod fan in United States is more female, around 45.3 years old, with strong Travelling tendencies and a notable affinity for Nvidia Shield.
The key figures that characterise the Cape Cod profile in United States.
62.4% are female, 37.6% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 45.3 |
| Estimated audience size | 2,825,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Cape Cod audience comes from United States.
| Country | Share |
|---|---|
| United States | 67.8% |
| South Africa | 5.2% |
| Taiwan | 4.4% |
Where the Cape Cod audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~400K | 7.04× | |
| 02 | Rhode Island | ~40K | 4.11× | |
| 03 | Connecticut | ~90K | 3.02× | |
| 04 | New Hampshire | ~30K | 2.29× | |
| 05 | Vermont | ~10K | 2.02× | |
| 06 | Maine | ~20K | 1.82× | |
| 07 | New York | ~300K | 1.61× | |
| 08 | New Jersey | ~100K | 1.35× | |
| 09 | Washington, District of Columbia | ~9K | 1.10× | |
| 10 | Pennsylvania | ~100K | 1.07× | |
| 11 | Maryland | ~50K | 0.95× | |
| 12 | Virginia | ~60K | 0.91× | |
| 13 | Delaware | ~7K | 0.87× | |
| 14 | West Virginia | ~10K | 0.78× | |
| 15 | Ohio | ~70K | 0.76× | |
| 16 | Illinois | ~70K | 0.73× | |
| 17 | Colorado | ~30K | 0.72× | |
| 18 | South Carolina | ~30K | 0.71× | |
| 19 | North Carolina | ~60K | 0.70× | |
| 20 | Tennessee | ~40K | 0.70× | |
| 21 | Minnesota | ~30K | 0.70× | |
| 22 | Kentucky | ~20K | 0.70× | |
| 23 | Florida | ~100K | 0.69× | |
| 24 | Wisconsin | ~30K | 0.68× | |
| 25 | Michigan | ~50K | 0.67× | |
| 26 | Missouri | ~30K | 0.66× | |
| 27 | Utah | ~20K | 0.66× | |
| 28 | Nebraska | ~9K | 0.66× | |
| 29 | Georgia | ~60K | 0.63× | |
| 30 | Indiana | ~30K | 0.63× | |
| 31 | Kansas | ~10K | 0.63× | |
| 32 | Texas | ~100K | 0.62× | |
| 33 | Iowa | ~10K | 0.62× | |
| 34 | North Dakota | ~4K | 0.62× | |
| 35 | Oklahoma | ~20K | 0.61× | |
| 36 | Arkansas | ~10K | 0.60× | |
| 37 | Montana | ~5K | 0.60× | |
| 38 | South Dakota | ~4K | 0.60× | |
| 39 | Alaska | ~4K | 0.60× | |
| 40 | California | ~200K | 0.59× | |
| 41 | Alabama | ~20K | 0.58× | |
| 42 | Washington | ~30K | 0.57× | |
| 43 | Louisiana | ~20K | 0.57× | |
| 44 | Hawaii | ~7K | 0.57× | |
| 45 | Idaho | ~8K | 0.56× | |
| 46 | Arizona | ~30K | 0.55× | |
| 47 | Oregon | ~20K | 0.53× | |
| 48 | Mississippi | ~10K | 0.52× | |
| 49 | New Mexico | ~7K | 0.49× | |
| 50 | Nevada | ~10K | 0.48× |
The strongest cross-interests of the Cape Cod audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nvidia Shield | Technology & Electronics | 61.32× | ||
| 02 | MBTA Commuter Rail | Cars & Mobility | 8.48× | ||
| 03 | Naked Wines | Food & Beverages | 6.29× | ||
| 04 | Sustainable energy | Home & Garden | 2.95× | ||
| 05 | Renewable energy | Business & Career | 2.80× | ||
| 06 | FedEx | Business & Career | 2.73× | ||
| 07 | Diaper bag | Kids & Family | 2.73× | ||
| 08 | QVC | Movies & TV | 2.66× | ||
| 09 | Real property | Home & Garden | 2.53× | ||
| 10 | Diane Keaton | Movies & TV | 2.52× | ||
| 11 | Solar energy | Home & Garden | 2.13× | ||
| 12 | Planet Fitness | Sports | 2.00× | ||
| 13 | Mortgage loans | Business & Career | 2.00× | ||
| 14 | Nordstrom rack | Fashion & Accessoires | 1.94× | ||
| 15 | MSN | News | 1.82× | ||
| 16 | Hobby Lobby | Home & Garden | 1.72× | ||
| 17 | Trader Joe's | Shopping | 1.67× | ||
| 18 | Subway | Food & Beverages | 1.67× | ||
| 19 | Airbnb | Travel & Leisure | 1.59× | ||
| 20 | Fragrances | Beauty & Wellness | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.60× | |
| Community Orientation | OPEN | 1.54× | |
| Convenience Orientation | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Creativity | OPEN | 0.95× |
Cape Cod has an estimated audience of 2,825,073 people in United States, concentrated in Massachusetts and New York.
62.4% of Cape Cod fans are female, 37.6% are male, with an average age of 45.3 years.
Cape Cod fans show strongest brand affinity for Nvidia Shield (61.32×), FedEx (2.73×), and Planet Fitness (2×) over the country average.
Cape Cod fans in United States are most concentrated in Massachusetts (reach ~400K), New York (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Cape Cod itself, the audience over-indexes on FedEx (2.73×), Planet Fitness (2×), Real property (2.53×), and Mortgage loans (2×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cape Cod. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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