Rascasse Audience Intelligence

Boston Audience in United States

A data profile of the people who buy, follow and care about Boston in United States — modelled from more than twelve digital signal sources. Boston has an estimated audience of 21,843,346 people in United States.

#20among City in United States#75among POI in United States#127in Travel & Leisure

The average Boston fan in United States is 41.7 years old, balanced, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New York.

Top brand affinities include FedEx, Discount stores, Pizza Hut, with strongest over-indexing on FedEx (4.03× the country average).

Demographically, the Boston audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boston fan in United States is balanced, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boston profile in United States.

Audience size
21.8M
in United States
Gender
51.5%♀
48.5% male
Age
41.7
average years
Country rank
#1463
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boston fans

51.5% are female, 48.5% are male, average age 41.7.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Boston audience in United States
MetricValue
Female51.5%
Male48.5%
Average age41.7
Estimated audience size21,843,346
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Boston audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3917%
40-4921%
50+28%
Fig. 04

Worldwide distribution

62.1%

of the worldwide Boston audience comes from United States.

Worldwide audience distribution share by country for Boston
CountryShare
United States62.1%
United Kingdom4.5%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boston audience in United States is strongest.

Fig. 05

Top regions by affinity

Boston fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~4M9.67×
02New Hampshire~300K3.35×
03Rhode Island~200K2.76×
04Maine~200K2.42×
05Vermont~80K2.04×
06Connecticut~400K1.65×
07New York~1.5M1.18×
08Washington, District of Columbia~70K1.12×
09Mississippi~200K1.05×
10New Jersey~600K1.03×
11Virginia~400K0.81×
12Florida~1M0.80×
13Maryland~300K0.80×
14Pennsylvania~600K0.77×
15Georgia~500K0.76×
16Michigan~400K0.70×
17Colorado~200K0.69×
18Alabama~200K0.69×
19Illinois~500K0.68×
20North Carolina~400K0.68×
21Arizona~300K0.68×
22Washington~300K0.68×
23Minnesota~200K0.68×
24California~1.5M0.67×
25Hawaii~60K0.67×
26Texas~1M0.66×
27Ohio~400K0.64×
28Delaware~40K0.63×
29Utah~100K0.62×
30South Carolina~200K0.60×
31South Dakota~30K0.59×
32Alaska~30K0.59×
33Tennessee~300K0.58×
34Missouri~200K0.57×
35Oregon~100K0.57×
36Louisiana~200K0.55×
37Arkansas~100K0.55×
38Nevada~100K0.54×
39North Dakota~20K0.54×
40Indiana~200K0.53×
41Kentucky~100K0.52×
42Wisconsin~200K0.51×
43Kansas~90K0.51×
44New Mexico~60K0.51×
45Iowa~90K0.49×
46Montana~30K0.48×
47Nebraska~50K0.47×
48Oklahoma~100K0.46×
49Idaho~50K0.46×
50West Virginia~50K0.45×
Fig. 06

Affinity by region

Affinity by region — Boston, United States
0.45×1.00×9.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boston audience
#·InterestCategoryAffinity×
01FedExBusiness & Career4.03×
02QVCMovies & TV4.03×
03Weather forecastingHome & Garden4.03×
04Sustainable energyHome & Garden3.88×
05Renewable energyBusiness & Career3.66×
06Discount storesShopping3.32×
07First class travelTravel & Leisure2.95×
08Mortgage loansBusiness & Career2.77×
09Pizza HutFood & Beverages2.69×
10SubwayFood & Beverages2.63×
11Solar energyHome & Garden2.44×
12Vehicle insuranceCars & Mobility2.40×
13Shopping mallsShopping2.31×
14Domino's PizzaFood & Beverages2.14×
15McDonald'sFood & Beverages2.11×
16PinterestInternet & Social Media2.06×
17Organic foodFood & Beverages1.95×
18AirbnbTravel & Leisure1.83×
19BarbecueFood & Beverages1.65×
20FurnitureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boston audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.11×
SustainabilityBALANCE1.49×
PatriotismCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boston audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.83×
DIY MentalityTHRILL0.85×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boston have in United States?

Boston has an estimated audience of 21,843,346 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Boston fans?

51.5% of Boston fans are female, 48.5% are male, with an average age of 41.7 years.

03

Which brands do Boston fans like most?

Boston fans show strongest brand affinity for FedEx (4.03×), Discount stores (3.32×), and Pizza Hut (2.69×) over the country average.

04

Where do Boston fans live in United States?

Boston fans in United States are most concentrated in Massachusetts (reach ~4M), California (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Boston fans also like?

Beyond Boston itself, the audience over-indexes on Discount stores (3.32×), Pizza Hut (2.69×), Mortgage loans (2.77×), and Subway (2.63×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Boston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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