Boston Audience in United States

Boston logo

Boston has an estimated audience of 21,843,346 people in United States. 51.5% are female, 48.5% are male, average age 41.7. Top regions: Massachusetts, California, New York. Top brand affinities: Harlow, Goop, Governor of Michigan, Wok, headspace.

The average Boston fan in United States is 41.7 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include Harlow, Goop, Governor of Michigan, with strongest over-indexing on Harlow (37.15× the country average). Demographically, the Boston audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Boston fans

Demographic split for Boston audience in United States
MetricValue
Female51.5%
Male48.5%
Average age41.7
Estimated audience size21,843,346

Audience persona

The typical Boston fan in United States is balanced, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Harlow.

Top regions in United States

Top regions ranked by reach for Boston in United States
RegionReachAffinity
Massachusetts4,140,4699.62×
California1,695,4080.71×
New York1,501,5701.23×
Texas1,311,2330.7×
Florida1,224,2400.83×
New Jersey590,5761.06×
Pennsylvania571,2980.78×
Georgia530,9260.79×
Illinois524,2480.72×
North Carolina460,9940.7×
Ohio443,4820.66×
Virginia441,6610.83×
Michigan417,9420.73×
Connecticut369,1021.68×
Arizona309,1290.69×
Maryland303,6430.81×
Washington298,5780.68×
New Hampshire279,2393.24×
Tennessee254,8900.58×
Colorado248,1030.72×
Minnesota221,1070.71×
Indiana216,5730.54×
Alabama209,7190.69×
South Carolina202,2280.62×
Missouri201,5110.57×
Maine190,7492.44×
Mississippi187,8841.04×
Rhode Island183,4692.64×
Wisconsin169,7000.52×
Louisiana156,2590.55×
Oregon143,4990.57×
Kentucky135,2980.49×
Utah121,7200.62×
Nevada114,3440.54×
Oklahoma109,1330.45×
Arkansas97,4720.54×
Kansas86,5110.5×
Iowa84,5790.47×
Vermont74,6141.95×
Washington, District of Columbia73,6671.12×
Hawaii62,0520.66×
New Mexico53,2150.49×
Nebraska48,6980.44×
Idaho47,0480.43×
West Virginia41,8290.41×
Delaware36,1620.6×
South Dakota28,9080.57×
Montana26,9680.45×
Alaska24,5590.53×
North Dakota22,5710.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boston audience
BrandAffinityCategory
Harlow37.15×Travel & Leisure
Goop11.29×Internet & Social Media
Governor of Michigan14.46×Politics & Society
Wok11.02×Food & Beverages
headspace14.59×Health
Google Home9.52×Technology & Electronics
Alaska2.44×Travel & Leisure
Elsword23.08×Games
Hibachi10.98×Food & Beverages
Grinch5.56×Movies & TV
Vocal harmony6.24×Music & Radio
Cherish (group)14.55×Music & Radio
Grace Slick11.15×Music & Radio
Mothercare4.03×Kids & Family
Fairy godmother8.49×Literature
Historic site4.79×Arts & Culture
TV Fanatic11.71×Movies & TV
El Paso County, Colorado13.24×Travel & Leisure
Hipster9.83×Politics & Society
Mathcore8.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boston audience
TraitClusterScore
ExtroversionTHRILL1.47
Design AffinityPREMIUM1.21
SustainabilityBALANCE1.19
Sports ActivityPOWER1.18
Community OrientationOPEN1.17
IndulgenceJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Boston
CountryShare
United States62.5%
United Kingdom4.5%
Canada2.4%

See Boston audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Boston have in United States?

Boston has an estimated audience of 21,843,346 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Boston fans?

51.5% of Boston fans are female, 48.5% are male, with an average age of 41.7 years.

Which brands do Boston fans like most?

Boston fans show strongest brand affinity for Harlow (37.15×), Goop (11.29×), and Governor of Michigan (14.46×) over the country average.

Where do Boston fans live in United States?

Boston fans in United States are most concentrated in Massachusetts (reach 4,140,469), California (reach 1,695,408), and New York (reach 1,501,570). These three regions account for the largest share of the active audience.

What other brands do Boston fans also like?

Beyond Boston itself, the audience over-indexes on Goop (11.29×), Governor of Michigan (14.46×), Wok (11.02×), and headspace (14.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.