Rascasse Audience Intelligence

Boston Audience in Germany

A data profile of the people who buy, follow and care about Boston in Germany — modelled from more than twelve digital signal sources. Boston has an estimated audience of 396,014 people in Germany.

#267among City in Germany#1265among POI in Germany#1111in Travel & Leisure

The average Boston fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Amanda Seyfried, Krefeld Pinguine, The Departed, with strongest over-indexing on Amanda Seyfried (20× the country average).

Demographically, the Boston audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Boston fan in Germany is balanced, around 38.3 years old, with strong Spirituality tendencies and a notable affinity for Amanda Seyfried.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boston profile in Germany.

Audience size
396K
in Germany
Gender
47.7%♀
52.3% male
Age
38.3
average years
Country rank
#14120
POI in Germany
Fig. 01

Search interest · 12-month trend

+98%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boston fans

47.7% are female, 52.3% are male, average age 38.3.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Boston audience in Germany
MetricValue
Female47.7%
Male52.3%
Average age38.3
Estimated audience size396,014
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Boston audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4922%
50+17%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Boston audience comes from Germany.

Worldwide audience distribution share by country for Boston
CountryShare
United States62.1%
United Kingdom4.5%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boston audience in Germany is strongest.

Fig. 05

Top regions by affinity

Boston fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.24×
02Bayern~80K1.19×
03Saarland~6K1.14×
04Berlin~20K1.13×
05Hamburg~10K1.11×
06Baden-Württemberg~60K1.10×
07Rheinland-Pfalz~20K1.07×
08Nordrhein-Westfalen~90K1.05×
09Bremen~3K1.03×
10Niedersachsen~40K0.97×
11Schleswig-Holstein~10K0.94×
12Sachsen~20K0.88×
13Thüringen~9K0.88×
14Brandenburg~10K0.81×
15Mecklenburg-Vorpommern~6K0.78×
16Sachsen-Anhalt~8K0.73×
Fig. 06

Affinity by region

Affinity by region — Boston, Germany
0.73×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boston audience
#·InterestCategoryAffinity×
01Reindeer GamesMovies & TV54.17×
02Amanda SeyfriedMovies & TV20.00×
03The DepartedMovies & TV20.00×
04Felicity JonesMovies & TV20.00×
05Spring BreakersMovies & TV20.00×
06Riddick (film)Movies & TV20.00×
07Spy GameMovies & TV20.00×
08San Jose SharksSports20.00×
09Krefeld PinguineSports18.36×
10Point BreakMovies & TV18.29×
11Lauryn HillMusic & Radio15.71×
12MacGyverMovies & TV15.68×
13British comedyMovies & TV15.61×
14Kevin HartMovies & TV11.97×
15Jimmy KimmelMovies & TV6.70×
16CNNMovies & TV5.54×
17Crime fictionLiterature4.66×
18Dexter (TV series)Movies & TV4.44×
19HugendubelShopping2.74×
20CanadaTravel & Leisure2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boston audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.74×
Community OrientationOPEN1.66×
TravellingTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boston audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
DIY MentalityTHRILL0.86×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boston have in Germany?

Boston has an estimated audience of 396,014 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Boston fans?

47.7% of Boston fans are female, 52.3% are male, with an average age of 38.3 years.

03

Which brands do Boston fans like most?

Boston fans show strongest brand affinity for Amanda Seyfried (20×), Krefeld Pinguine (18.36×), and The Departed (20×) over the country average.

04

Where do Boston fans live in Germany?

Boston fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Boston fans also like?

Beyond Boston itself, the audience over-indexes on Krefeld Pinguine (18.36×), The Departed (20×), Reindeer Games (54.17×), and MacGyver (15.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Boston audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Boston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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