Boston Audience in Germany
Boston has an estimated audience of 396,014 people in Germany. 47.7% are female, 52.3% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Golden Gate, Jura Mountains, Gauri Khan, Rajasthan, Huizen.
The average Boston fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Golden Gate, Jura Mountains, Gauri Khan, with strongest over-indexing on Golden Gate (20× the country average). Demographically, the Boston audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Boston fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 38.3 |
| Estimated audience size | 396,014 |
Audience persona
The typical Boston fan in Germany is balanced, around 38.3 years old, with strong Travelling tendencies and a notable affinity for Golden Gate.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,304 | 1.08× |
| Bayern | 77,977 | 1.22× |
| Baden-Württemberg | 60,621 | 1.12× |
| Hessen | 38,649 | 1.28× |
| Niedersachsen | 36,787 | 0.96× |
| Berlin | 21,225 | 1.2× |
| Rheinland-Pfalz | 21,096 | 1.06× |
| Sachsen | 16,822 | 0.87× |
| Schleswig-Holstein | 13,081 | 0.92× |
| Hamburg | 10,129 | 1.13× |
| Brandenburg | 9,984 | 0.81× |
| Thüringen | 8,404 | 0.83× |
| Sachsen-Anhalt | 7,173 | 0.7× |
| Mecklenburg-Vorpommern | 5,501 | 0.73× |
| Saarland | 5,283 | 1.09× |
| Bremen | 3,399 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Golden Gate | 20× | Games |
| Jura Mountains | 20× | Travel & Leisure |
| Gauri Khan | 20× | Movies & TV |
| Rajasthan | 20× | Travel & Leisure |
| Huizen | 10.45× | Travel & Leisure |
| Israel | 3.16× | Travel & Leisure |
| St Matthew Passion | 20× | |
| Handmade Gifts | 2.86× | Kids & Family |
| Haberler | 1.83× | News |
| KLIX (AM) | 3.25× | Music & Radio |
| Kerala | 5.25× | Travel & Leisure |
| Medieval fantasy | 13.21× | Literature |
| Esra Erol | 6.63× | Movies & TV |
| JVC Kenwood | 20× | Technology & Electronics |
| County Leitrim | 8.54× | Travel & Leisure |
| Corona (band) | 2.66× | Music & Radio |
| Urban horticulture | 1.82× | Home & Garden |
| Product design | 1.6× | Business & Career |
| Graham Greene | 4.36× | Literature |
| Nurse education | 2.02× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.6 |
| Community Orientation | OPEN | 1.52 |
| Tradition | CONSERVATISM | 1.47 |
| Extroversion | THRILL | 1.43 |
| Early Adopter Mentality | POWER | 1.42 |
| Spirituality | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.5% |
| United Kingdom | 4.5% |
| Canada | 2.4% |
See Boston audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Boston have in Germany?
Boston has an estimated audience of 396,014 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boston fans?
47.7% of Boston fans are female, 52.3% are male, with an average age of 38.3 years.
Which brands do Boston fans like most?
Boston fans show strongest brand affinity for Golden Gate (20×), Jura Mountains (20×), and Gauri Khan (20×) over the country average.
Where do Boston fans live in Germany?
Boston fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,304), Bayern (reach 77,977), and Baden-Württemberg (reach 60,621). These three regions account for the largest share of the active audience.
What other brands do Boston fans also like?
Beyond Boston itself, the audience over-indexes on Jura Mountains (20×), Gauri Khan (20×), Rajasthan (20×), and Huizen (10.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.