Mountain range Audience in United States
Mountain range has an estimated audience of 8,525,613 people in United States. 50.9% are female, 49.1% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, AccuWeather, Indeed.com.
The average Mountain range fan in United States is 44.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (14.64× the country average). Demographically, the Mountain range audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Mountain range fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 44.6 |
| Estimated audience size | 8,525,613 |
Audience persona
The typical Mountain range fan in United States is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 784,817 | 0.84× |
| Texas | 538,749 | 0.74× |
| Florida | 332,856 | 0.58× |
| Colorado | 317,549 | 2.36× |
| New York | 265,310 | 0.56× |
| North Carolina | 235,092 | 0.92× |
| Washington | 234,843 | 1.37× |
| Pennsylvania | 199,864 | 0.7× |
| Illinois | 176,021 | 0.62× |
| Arizona | 173,676 | 1× |
| Georgia | 168,595 | 0.64× |
| Ohio | 167,834 | 0.64× |
| Virginia | 167,741 | 0.81× |
| Michigan | 155,113 | 0.7× |
| Montana | 145,151 | 6.14× |
| Tennessee | 134,612 | 0.79× |
| Utah | 121,491 | 1.59× |
| Oregon | 119,543 | 1.22× |
| Indiana | 114,780 | 0.74× |
| New Jersey | 111,184 | 0.51× |
| Missouri | 108,560 | 0.79× |
| Wisconsin | 106,483 | 0.83× |
| Minnesota | 103,204 | 0.84× |
| Massachusetts | 100,331 | 0.6× |
| Idaho | 88,781 | 2.08× |
| Maryland | 82,134 | 0.56× |
| South Carolina | 81,981 | 0.64× |
| Oklahoma | 73,654 | 0.78× |
| Kentucky | 73,490 | 0.69× |
| Nevada | 71,878 | 0.87× |
| Alabama | 71,135 | 0.6× |
| Louisiana | 64,944 | 0.59× |
| Kansas | 56,368 | 0.84× |
| Iowa | 54,999 | 0.78× |
| Connecticut | 52,090 | 0.61× |
| Arkansas | 51,860 | 0.74× |
| New Mexico | 47,621 | 1.11× |
| West Virginia | 38,747 | 0.98× |
| Wyoming | 36,633 | 2.9× |
| Nebraska | 35,561 | 0.83× |
| Mississippi | 35,495 | 0.51× |
| Alaska | 28,758 | 1.58× |
| New Hampshire | 28,334 | 0.84× |
| Maine | 22,915 | 0.75× |
| South Dakota | 21,834 | 1.11× |
| Hawaii | 21,576 | 0.59× |
| North Dakota | 18,424 | 1.05× |
| Vermont | 14,971 | 1× |
| Washington, District of Columbia | 13,455 | 0.53× |
| Rhode Island | 13,102 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 14.64× | Business & Career |
| Google Maps | 12.28× | Internet & Social Media |
| CarGurus | 17.23× | Cars & Mobility |
| AccuWeather | 14.13× | Home & Garden |
| Indeed.com | 8.78× | Business & Career |
| Autism Awareness | 19.03× | Health |
| Circle K | 13.93× | Shopping |
| Diane Keaton | 11.94× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Aaron Rodgers | 11.35× | Sports |
| Bruce Willis | 12.64× | Movies & TV |
| Google News | 10× | News |
| Enterprise Rent-A-Car | 10.15× | Cars & Mobility |
| Billy Bob Thornton | 13.84× | Movies & TV |
| DeviantArt | 11.13× | Internet & Social Media |
| Beetlejuice | 7.32× | Movies & TV |
| Demi Moore | 13.47× | Movies & TV |
| Clint Eastwood | 12.9× | Movies & TV |
| MSN | 5.65× | News |
| Microblogging | 12.67× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.23 |
| Sports Activity | POWER | 2.08 |
| Sustainability | BALANCE | 2.05 |
| Travelling | THRILL | 1.93 |
| Risk Appetite | THRILL | 1.89 |
| DIY Mentality | THRILL | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.7% |
| Italy | 8.7% |
| Germany | 4.6% |
See Mountain range audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Mountain range have in United States?
Mountain range has an estimated audience of 8,525,613 people in United States, concentrated in California and Texas.
What is the gender split and age of Mountain range fans?
50.9% of Mountain range fans are female, 49.1% are male, with an average age of 44.6 years.
Which brands do Mountain range fans like most?
Mountain range fans show strongest brand affinity for Capital One (14.64×), Google Maps (12.28×), and CarGurus (17.23×) over the country average.
Where do Mountain range fans live in United States?
Mountain range fans in United States are most concentrated in California (reach 784,817), Texas (reach 538,749), and Florida (reach 332,856). These three regions account for the largest share of the active audience.
What other brands do Mountain range fans also like?
Beyond Mountain range itself, the audience over-indexes on Google Maps (12.28×), CarGurus (17.23×), AccuWeather (14.13×), and Indeed.com (8.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mountain range. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.