Rascasse Audience Intelligence

Mountain range Audience in United States

A data profile of the people who buy, follow and care about Mountain range in United States — modelled from more than twelve digital signal sources. Mountain range has an estimated audience of 8,525,613 people in United States.

#2609among Topic in United States#361in Travel & Leisure

The average Mountain range fan in United States is 44.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nature, MSN, Minnesota Wild, with strongest over-indexing on Nature (1.63× the country average).

Demographically, the Mountain range audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mountain range fan in United States is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Nature.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mountain range profile in United States.

Audience size
8.5M
in United States
Gender
50.9%♀
49.1% male
Age
44.6
average years
Country rank
#4172
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mountain range fans

50.9% are female, 49.1% are male, average age 44.6.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Mountain range audience in United States
MetricValue
Female50.9%
Male49.1%
Average age44.6
Estimated audience size8,525,613
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Mountain range audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4924%
50+33%
Fig. 04

Worldwide distribution

30.7%

of the worldwide Mountain range audience comes from United States.

Worldwide audience distribution share by country for Mountain range
CountryShare
United States30.7%
Italy8.7%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mountain range audience in United States is strongest.

Fig. 05

Top regions by affinity

Mountain range fans by region: top regions in United States
#RegionReachAffinity×
01Montana~100K4.76×
02Wyoming~30K2.46×
03Colorado~300K2.17×
04Idaho~80K1.86×
05Utah~100K1.46×
06Alaska~30K1.43×
07South Dakota~30K1.30×
08Washington~200K1.29×
09Oregon~100K1.15×
10North Dakota~20K1.04×
11Kansas~70K1.03×
12New Mexico~40K1.02×
13Nebraska~40K1.00×
14North Carolina~300K0.99×
15Oklahoma~90K0.96×
16Texas~700K0.94×
17West Virginia~40K0.94×
18Wisconsin~100K0.92×
19New Hampshire~30K0.92×
20Arizona~200K0.90×
21Maine~30K0.90×
22Missouri~100K0.89×
23Minnesota~100K0.89×
24Kentucky~90K0.88×
25Pennsylvania~200K0.85×
26Indiana~100K0.85×
27South Carolina~100K0.85×
28Iowa~60K0.84×
29Nevada~70K0.83×
30Michigan~200K0.82×
31California~800K0.81×
32Arkansas~60K0.81×
33Virginia~200K0.80×
34Hawaii~30K0.78×
35Louisiana~90K0.77×
36Connecticut~60K0.76×
37Ohio~200K0.75×
38Tennessee~100K0.75×
39Rhode Island~20K0.73×
40Delaware~20K0.71×
41Mississippi~50K0.70×
42Massachusetts~100K0.69×
43Alabama~80K0.69×
44Illinois~200K0.68×
45Georgia~200K0.68×
46Washington, District of Columbia~20K0.66×
47Maryland~100K0.65×
48New Jersey~100K0.64×
49New York~300K0.58×
50Florida~300K0.56×
Fig. 06

Affinity by region

Affinity by region — Mountain range, United States
0.56×1.00×4.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mountain range audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mountain range audience
#·InterestCategoryAffinity×
01New BrunswickTravel & Leisure7.88×
02Berlin WallTravel & Leisure4.82×
03Toyota Land CruiserCars & Mobility4.58×
04Minnesota WildSports4.20×
05U.S. Route 66Travel & Leisure3.91×
06Standup paddleboardingSports3.45×
07Alpine skiingSports3.10×
08Web serverTechnology & Electronics2.97×
09Backpacking (travel)Travel & Leisure2.95×
10PatagoniaFashion & Accessoires2.61×
11InnovationBusiness & Career2.09×
12National parkTravel & Leisure2.07×
13LodgingTravel & Leisure2.02×
14Subscription business modelShopping1.82×
15MSNNews1.71×
16NatureHome & Garden1.63×
17LivestockPets & Animals1.58×
18VacationsTravel & Leisure1.54×
19GeneticsKids & Family1.54×
20RecreationTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mountain range audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mountain range audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.64×
Risk AppetiteTHRILL1.73×
TravellingTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mountain range audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.78×
Price SensitivityPREMIUM0.81×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mountain range have in United States?

Mountain range has an estimated audience of 8,525,613 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mountain range fans?

50.9% of Mountain range fans are female, 49.1% are male, with an average age of 44.6 years.

03

Which brands do Mountain range fans like most?

Mountain range fans show strongest brand affinity for Nature (1.63×), MSN (1.71×), and Minnesota Wild (4.2×) over the country average.

04

Where do Mountain range fans live in United States?

Mountain range fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mountain range fans also like?

Beyond Mountain range itself, the audience over-indexes on MSN (1.71×), Minnesota Wild (4.2×), Alpine skiing (3.1×), and Recreation (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Mountain range audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain range. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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