Rascasse Audience Intelligence

Atlantic Canada Audience in United States

A data profile of the people who buy, follow and care about Atlantic Canada in United States — modelled from more than twelve digital signal sources. Atlantic Canada has an estimated audience of 552,467 people in United States.

#3550among POI in United States#2740in Travel & Leisure

The average Atlantic Canada fan in United States is 41.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Wristband, New Brunswick, Calgary Stampeders, with strongest over-indexing on Wristband (400× the country average).

Demographically, the Atlantic Canada audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atlantic Canada fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Wristband.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlantic Canada profile in United States.

Audience size
552K
in United States
Gender
48.3%♀
51.7% male
Age
41.2
average years
Country rank
#34546
POI in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atlantic Canada fans

48.3% are female, 51.7% are male, average age 41.2.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Atlantic Canada audience in United States
MetricValue
Female48.3%
Male51.7%
Average age41.2
Estimated audience size552,467
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Atlantic Canada audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3913%
40-4917%
50+32%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Atlantic Canada audience comes from United States.

Worldwide audience distribution share by country for Atlantic Canada
CountryShare
Canada68.0%
United States18.3%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlantic Canada audience in United States is strongest.

Fig. 05

Top regions by affinity

Atlantic Canada fans by region: top regions in United States
#RegionReachAffinity×
01Maine~4K2.03×
02Vermont~1K1.25×
03Alaska~1K1.23×
04South Dakota~2K1.22×
05North Dakota~1K1.16×
06Virginia~20K1.15×
07Massachusetts~10K1.15×
08Rhode Island~2K1.10×
09Washington, District of Columbia~2K1.09×
10Montana~2K1.08×
11New Hampshire~2K1.07×
12Michigan~10K1.04×
13Louisiana~7K1.03×
14Delaware~2K1.03×
15West Virginia~3K1.00×
16South Carolina~8K0.99×
17New York~30K0.98×
18Oklahoma~6K0.98×
19Connecticut~5K0.98×
20Hawaii~2K0.98×
21Minnesota~8K0.97×
22Mississippi~4K0.97×
23Nebraska~3K0.97×
24Iowa~4K0.96×
25Idaho~3K0.96×
26Texas~50K0.95×
27New Mexico~3K0.94×
28Wisconsin~8K0.93×
29Kansas~4K0.93×
30Washington~10K0.91×
31Missouri~8K0.91×
32Arkansas~4K0.91×
33Kentucky~6K0.89×
34Indiana~9K0.88×
35Nevada~5K0.88×
36Utah~4K0.88×
37Pennsylvania~20K0.87×
38Georgia~10K0.87×
39New Jersey~10K0.87×
40Oregon~5K0.87×
41Maryland~8K0.86×
42Colorado~8K0.86×
43Alabama~7K0.86×
44Illinois~20K0.84×
45Tennessee~9K0.82×
46Arizona~9K0.79×
47North Carolina~10K0.78×
48Ohio~10K0.77×
49Florida~30K0.72×
50California~40K0.61×
Fig. 06

Affinity by region

Affinity by region — Atlantic Canada, United States
0.61×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlantic Canada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlantic Canada audience
#·InterestCategoryAffinity×
01WristbandFashion & Accessoires400.00×
02Calgary StampedersSports81.06×
03New BrunswickTravel & Leisure41.75×
04International educationBusiness & Career18.05×
05Fuzzy's Taco ShopShopping18.03×
06BodrumTravel & Leisure13.91×
07University of CambridgeBusiness & Career12.66×
08Torchy's TacosFood & Beverages10.60×
09Bob EvansFood & Beverages9.95×
10Hair ExtensionsBeauty & Wellness8.83×
11Weather forecastingHome & Garden4.51×
12FedExBusiness & Career4.24×
13Solar energyHome & Garden3.15×
14CanadaTravel & Leisure2.97×
15Self-loveHealth2.97×
16High-definition televisionTechnology & Electronics2.72×
17Mortgage loansBusiness & Career2.60×
18ConcertsMusic & Radio2.49×
19PinterestInternet & Social Media1.90×
20Hair productsBeauty & Wellness1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlantic Canada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atlantic Canada audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
Convenience OrientationPREMIUM1.97×
Community OrientationOPEN1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atlantic Canada audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Healthy LifestyleBALANCE0.78×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atlantic Canada have in United States?

Atlantic Canada has an estimated audience of 552,467 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Atlantic Canada fans?

48.3% of Atlantic Canada fans are female, 51.7% are male, with an average age of 41.2 years.

03

Which brands do Atlantic Canada fans like most?

Atlantic Canada fans show strongest brand affinity for Wristband (400×), New Brunswick (41.75×), and Calgary Stampeders (81.06×) over the country average.

04

Where do Atlantic Canada fans live in United States?

Atlantic Canada fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Atlantic Canada fans also like?

Beyond Atlantic Canada itself, the audience over-indexes on New Brunswick (41.75×), Calgary Stampeders (81.06×), Hair Extensions (8.83×), and International education (18.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Atlantic Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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