Atlantic Canada Audience in United States

Atlantic Canada logo

Atlantic Canada has an estimated audience of 552,467 people in United States. 48.3% are female, 51.7% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Wristband, Capital One, Google Maps, Diane Keaton, CarGurus.

The average Atlantic Canada fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Wristband, Capital One, Google Maps, with strongest over-indexing on Wristband (104.35× the country average). Demographically, the Atlantic Canada audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Atlantic Canada fans

Demographic split for Atlantic Canada audience in United States
MetricValue
Female48.3%
Male51.7%
Average age41.2
Estimated audience size552,467

Audience persona

The typical Atlantic Canada fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Wristband.

Top regions in United States

Top regions ranked by reach for Atlantic Canada in United States
RegionReachAffinity
California36,3660.6×
Texas34,7550.73×
New York34,5641.12×
Florida26,4930.71×
Massachusetts15,5231.43×
Virginia14,7081.09×
Illinois14,2080.77×
Pennsylvania14,1380.76×
Georgia13,7720.81×
Michigan13,2360.92×
New Jersey12,3530.88×
North Carolina11,9260.72×
Ohio10,6370.63×
Washington10,3040.93×
Maine7,4143.75×
Maryland7,2370.76×
Tennessee6,9260.62×
Indiana6,7000.66×
South Carolina6,6800.8×
Minnesota6,5870.83×
Colorado6,4980.75×
Missouri6,4890.73×
Connecticut6,1761.11×
Arizona5,9170.52×
Wisconsin5,6170.68×
Oklahoma4,7970.78×
Kentucky4,7210.68×
Oregon4,4190.7×
Louisiana4,2400.6×
Mississippi3,5140.77×
Nevada3,3150.62×
Alabama3,1160.4×
Iowa2,9070.64×
Utah2,7650.56×
New Hampshire2,7321.25×
Arkansas2,6760.59×
West Virginia2,4860.97×
Alaska2,4812.1×
Washington, District of Columbia2,4521.48×
Kansas2,2970.53×
Idaho2,2960.83×
Hawaii2,1930.92×
Montana2,1631.41×
South Dakota2,1351.67×
Vermont2,1082.17×
North Dakota2,0791.83×
Wyoming2,0112.46×
Nebraska2,0060.72×
New Mexico1,9960.72×
Rhode Island1,9781.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atlantic Canada audience
BrandAffinityCategory
Wristband104.35×Fashion & Accessoires
Capital One15.84×Business & Career
Google Maps10.99×Internet & Social Media
Diane Keaton16.27×Movies & TV
CarGurus12.88×Cars & Mobility
AccuWeather13.6×Home & Garden
Bruce Willis14.58×Movies & TV
Indeed.com8.16×Business & Career
Google News11.61×News
Billy Bob Thornton15.43×Movies & TV
Catherine Zeta-Jones19.54×Movies & TV
Bob Evans25.45×Food & Beverages
Clint Eastwood14.98×Movies & TV
DeviantArt11.52×Internet & Social Media
Circle K11.2×Shopping
Demi Moore14.76×Movies & TV
Aaron Rodgers10.08×Sports
Beetlejuice7.58×Movies & TV
Matthew McConaughey13.75×Movies & TV
Hair Extensions9.06×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atlantic Canada audience
TraitClusterScore
PatriotismCONSERVATISM1.61
DIY MentalityTHRILL1.28
TravellingTHRILL1.25
Community OrientationOPEN1.22
Convenience OrientationPREMIUM1.19
Career OrientationPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Atlantic Canada
CountryShare
Canada68.1%
United States18.3%
United Kingdom2.5%

See Atlantic Canada audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Atlantic Canada have in United States?

Atlantic Canada has an estimated audience of 552,467 people in United States, concentrated in California and Texas.

What is the gender split and age of Atlantic Canada fans?

48.3% of Atlantic Canada fans are female, 51.7% are male, with an average age of 41.2 years.

Which brands do Atlantic Canada fans like most?

Atlantic Canada fans show strongest brand affinity for Wristband (104.35×), Capital One (15.84×), and Google Maps (10.99×) over the country average.

Where do Atlantic Canada fans live in United States?

Atlantic Canada fans in United States are most concentrated in California (reach 36,366), Texas (reach 34,755), and New York (reach 34,564). These three regions account for the largest share of the active audience.

What other brands do Atlantic Canada fans also like?

Beyond Atlantic Canada itself, the audience over-indexes on Capital One (15.84×), Google Maps (10.99×), Diane Keaton (16.27×), and CarGurus (12.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlantic Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.