Rascasse Audience Intelligence

Wristband Audience in United States

A data profile of the people who buy, follow and care about Wristband in United States — modelled from more than twelve digital signal sources. Wristband has an estimated audience of 1,748,496 people in United States.

#6776among Topic in United States#694in Fashion & Accessoires

The average Wristband fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Atlantic Canada, Bracelet, Online shopping, with strongest over-indexing on Atlantic Canada (400× the country average).

Demographically, the Wristband audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wristband fan in United States is more female, around 39.3 years old, with strong Creativity tendencies and a notable affinity for Atlantic Canada.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wristband profile in United States.

Audience size
1.7M
in United States
Gender
62.4%♀
37.6% male
Age
39.3
average years
Country rank
#15809
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wristband fans

62.4% are female, 37.6% are male, average age 39.3.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Wristband audience in United States
MetricValue
Female62.4%
Male37.6%
Average age39.3
Estimated audience size1,748,496
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Wristband audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3922%
40-4922%
50+19%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Wristband audience comes from United States.

Worldwide audience distribution share by country for Wristband
CountryShare
United States44.5%
United Kingdom8.1%
Japan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wristband audience in United States is strongest.

Fig. 05

Top regions by affinity

Wristband fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~40K1.71×
02Mississippi~20K1.52×
03Alabama~30K1.42×
04Georgia~70K1.30×
05South Carolina~30K1.24×
06Texas~200K1.22×
07California~200K1.21×
08Florida~100K1.21×
09Hawaii~9K1.18×
10Maryland~40K1.17×
11North Carolina~60K1.12×
12Illinois~60K1.11×
13Tennessee~40K1.11×
14Virginia~50K1.09×
15Nevada~20K1.08×
16New Jersey~50K1.07×
17Arkansas~20K1.06×
18Missouri~30K1.03×
19Washington, District of Columbia~5K1.03×
20Kansas~10K1.02×
21Delaware~5K1.02×
22Michigan~50K1.01×
23New York~100K1.00×
24Arizona~40K1.00×
25Pennsylvania~60K0.99×
26New Mexico~9K0.99×
27Indiana~30K0.98×
28Wisconsin~30K0.98×
29Oklahoma~20K0.97×
30Nebraska~9K0.97×
31Rhode Island~5K0.97×
32Kentucky~20K0.96×
33Ohio~50K0.95×
34Connecticut~20K0.95×
35Minnesota~20K0.94×
36Iowa~10K0.94×
37South Dakota~4K0.93×
38Massachusetts~30K0.91×
39West Virginia~7K0.90×
40Alaska~3K0.90×
41Oregon~20K0.89×
42Utah~10K0.88×
43North Dakota~3K0.88×
44Montana~4K0.84×
45Vermont~3K0.83×
46Washington~30K0.82×
47Idaho~7K0.81×
48Colorado~20K0.79×
49New Hampshire~5K0.79×
50Maine~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Wristband, United States
0.78×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wristband audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wristband audience
#·InterestCategoryAffinity×
01Atlantic CanadaTravel & Leisure400.00×
02BraceletFashion & Accessoires3.55×
03WatchFashion & Accessoires3.19×
04Old NavyFashion & Accessoires2.04×
05Kohl'sShopping2.01×
06PinterestInternet & Social Media1.79×
07CraftsHome & Garden1.74×
08PsychologyBusiness & Career1.74×
09JewelryFashion & Accessoires1.72×
10XInternet & Social Media1.67×
11ShoesFashion & Accessoires1.61×
12Online shoppingShopping1.58×
13Rock musicMusic & Radio1.58×
14ChildKids & Family1.58×
15InstagramInternet & Social Media1.57×
16PhotographyArts & Culture1.57×
17Current eventsArts & Culture1.55×
18BeautyBeauty & Wellness1.54×
19Physical fitnessSports1.54×
20Physical exerciseSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wristband audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wristband audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.66×
Community OrientationOPEN1.61×
ExtroversionTHRILL1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wristband audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.09×
Career OrientationPOWER1.12×
Healthy LifestyleBALANCE1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wristband have in United States?

Wristband has an estimated audience of 1,748,496 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wristband fans?

62.4% of Wristband fans are female, 37.6% are male, with an average age of 39.3 years.

03

Which brands do Wristband fans like most?

Wristband fans show strongest brand affinity for Atlantic Canada (400×), Bracelet (3.55×), and Online shopping (1.58×) over the country average.

04

Where do Wristband fans live in United States?

Wristband fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wristband fans also like?

Beyond Wristband itself, the audience over-indexes on Bracelet (3.55×), Online shopping (1.58×), Instagram (1.57×), and Beauty (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Wristband audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wristband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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