Wristband Audience in United States
Wristband has an estimated audience of 1,748,496 people in United States. 62.4% are female, 37.6% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Atlantic Canada, Bracelet, Online shopping, Instagram, Beauty.
The average Wristband fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Atlantic Canada, Bracelet, Online shopping, with strongest over-indexing on Atlantic Canada (400× the country average). Demographically, the Wristband audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Wristband fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 39.3 |
| Estimated audience size | 1,748,496 |
Audience persona
The typical Wristband fan in United States is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Atlantic Canada.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 239,455 | 1.25× |
| Texas | 189,553 | 1.26× |
| Florida | 149,585 | 1.26× |
| New York | 102,265 | 1.05× |
| Georgia | 70,709 | 1.31× |
| Illinois | 70,168 | 1.2× |
| North Carolina | 61,355 | 1.17× |
| Pennsylvania | 60,214 | 1.02× |
| Ohio | 52,061 | 0.97× |
| Virginia | 49,008 | 1.15× |
| Michigan | 48,619 | 1.06× |
| New Jersey | 48,337 | 1.09× |
| Louisiana | 41,198 | 1.83× |
| Tennessee | 40,573 | 1.16× |
| Maryland | 36,815 | 1.22× |
| Alabama | 35,766 | 1.46× |
| Arizona | 34,336 | 0.96× |
| South Carolina | 32,076 | 1.22× |
| Indiana | 31,741 | 0.99× |
| Massachusetts | 31,628 | 0.92× |
| Washington | 28,217 | 0.8× |
| Missouri | 28,080 | 1× |
| Wisconsin | 26,755 | 1.02× |
| Minnesota | 24,004 | 0.96× |
| Mississippi | 22,648 | 1.57× |
| Colorado | 21,585 | 0.78× |
| Kentucky | 21,075 | 0.96× |
| Oregon | 18,941 | 0.95× |
| Oklahoma | 18,703 | 0.96× |
| Nevada | 17,865 | 1.06× |
| Connecticut | 17,032 | 0.97× |
| Arkansas | 15,570 | 1.08× |
| Iowa | 13,846 | 0.96× |
| Utah | 13,641 | 0.87× |
| Kansas | 13,181 | 0.96× |
| Hawaii | 9,441 | 1.26× |
| Nebraska | 8,635 | 0.98× |
| New Mexico | 8,113 | 0.93× |
| West Virginia | 6,805 | 0.84× |
| Idaho | 5,796 | 0.66× |
| Washington, District of Columbia | 5,540 | 1.05× |
| Delaware | 4,754 | 0.99× |
| New Hampshire | 4,355 | 0.63× |
| Rhode Island | 4,205 | 0.76× |
| Maine | 3,782 | 0.6× |
| South Dakota | 3,233 | 0.8× |
| Montana | 3,161 | 0.65× |
| North Dakota | 2,651 | 0.74× |
| Alaska | 2,242 | 0.6× |
| Vermont | 1,551 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Atlantic Canada | 400× | Travel & Leisure |
| Bracelet | 3.55× | Fashion & Accessoires |
| Online shopping | 1.58× | Shopping |
| 1.57× | Internet & Social Media | |
| Beauty | 1.54× | Beauty & Wellness |
| X | 1.67× | Internet & Social Media |
| Photography | 1.57× | Arts & Culture |
| YouTube | 1.5× | Movies & TV |
| Watch | 3.19× | Fashion & Accessoires |
| Current events | 1.55× | Arts & Culture |
| Jewelry | 1.72× | Fashion & Accessoires |
| Physical fitness | 1.54× | Sports |
| Kohl's | 2.01× | Shopping |
| Shoes | 1.61× | Fashion & Accessoires |
| Physical exercise | 1.53× | Sports |
| 1.79× | Internet & Social Media | |
| Crafts | 1.74× | Home & Garden |
| Rock music | 1.58× | Music & Radio |
| Psychology | 1.74× | Business & Career |
| Child | 1.58× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.33 |
| Price Sensitivity | PREMIUM | 1.19 |
| Creativity | OPEN | 1.15 |
| Social Media Usage | JOY | 1.08 |
| Healthy Lifestyle | BALANCE | 1.05 |
| Family Orientation | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.6% |
| United Kingdom | 8.1% |
| Japan | 5.3% |
See Wristband audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Wristband have in United States?
Wristband has an estimated audience of 1,748,496 people in United States, concentrated in California and Texas.
What is the gender split and age of Wristband fans?
62.4% of Wristband fans are female, 37.6% are male, with an average age of 39.3 years.
Which brands do Wristband fans like most?
Wristband fans show strongest brand affinity for Atlantic Canada (400×), Bracelet (3.55×), and Online shopping (1.58×) over the country average.
Where do Wristband fans live in United States?
Wristband fans in United States are most concentrated in California (reach 239,455), Texas (reach 189,553), and Florida (reach 149,585). These three regions account for the largest share of the active audience.
What other brands do Wristband fans also like?
Beyond Wristband itself, the audience over-indexes on Bracelet (3.55×), Online shopping (1.58×), Instagram (1.57×), and Beauty (1.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wristband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.